Creative template for Google Ad Manager Roller

Roller - Google Ad Manager creative template

The "Roller" template is a custom creative solution for Google Ad Manager that allows you to create eye-catching and engaging ads that drive conversions. This template displays a banner in the form of a horizontal scrolling ticker, with the banner sliding horizontally from one edge of the browser to the opposite edge and then repeating the process indefinitely.

You can configure the "Roller" template to spin around from a specific side, as well as customize the speed of the sliding. The template also includes the option to enable the banner to stop when the user hovers their mouse over it, providing a more interactive and engaging experience.

Overall, the "Roller" template is a powerful and flexible advertising solution that helps you create eye-catching and engaging ads that drive conversions. Its customizable features and dynamic design make it a valuable tool in your marketing strategy.

It supports all image formats and is compatible with any version of Google Ad Manager, including the free version. It can be served via size-defined ad units only.

Screenshots

Main features

Supports asynchronous and synchronous GPT tags
Upload an image directly or enter URL to a hosted image
Responsive
Set sliding animation speed and direction
Freeze sliding animation when a user hovers over the banner
Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
Serve with or without clickthrough URL
Set location for the close button
Close ad automatically after a specified time or with the close button
Track ad impressions with 3rd-party tracking URL or 3rd-party tags
Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

September 26, 2024
Version: 1.4.0
- NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality, including the ability to render the ad after a publisher-defined event.
- UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
- UPDATED: Included accessibility labels for images and buttons.
May 18, 2023
Version: 1.3.0
- NEW: Added support for active view measurement.
- NEW: Introducing the option to stick a creative to the top (default is bottom).
- NEW: Implemented the ability to trigger creative appearance after a specified event occurs using JS callbacks (e.g., display a creative when a user hovers over a designated element on your website).
January 27, 2022
Version: 1.2.0
- NEW: target a creative to an HTML element (for example, to show Roller creative below the main menu);
- NEW: Configurations line implemented for more advanced changes in the template.
June 7, 2021
Version: 1.1.1
- FIXED: animation didn't work on Firefox internet browsers.
May 7, 2021
Version: 1.1.0
- NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose, onPause, onResume; methods: close, pause, resume. [Can be enabled in the customization form only];
- UPDATED: Animation optimizations for much smoother animation.
December 28, 2019
Version: 1.0.2
- UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags);
- FIXED: a click URL bug with multiple params (sub-URLs);
- FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
November 14, 2018
Version: 1.0.1
- FIXED: Usage of third-party tags in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
July 5, 2018
Version: 1.0.0
- Initial release

View full changelog

Preview & Demo

Check this template functionality and features on the preview page.

View Preview

Check the demo version on your Google Ad Manager account and your website.

Get a demo

Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

Select template

Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

Start Creator

Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

Start Pro

Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

More creative templates

New

Revealer

Creative template for Google Ad Manager (GAM) that creates an interactive scratch-off ad experience. Users can reveal the underlying creative by scratching off an overlay layer, creating an engaging and playful way to unveil advertisements.

Cube

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows four images with a three-dimensional rotating cube effect. Rotate a cube with swipe events or navigation buttons.

Backgrounder

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows an HTML (or image) creative as a background.

Welcomer

Creative template for Google Ad Manager (GAM) shows an ad above the website by pushing it down - at the top of the web browser. High viewability ad.

Converger

Dynamic creative template for Google Ad Manager (GAM) with a sliding door effect that merges split layers into an impactful, full-screen ad display.

Get for free

Clipbanner

Showcase your video ads with style using Clipbanner, a creative template for Google Ad Manager. Combine videos, like movie trailers, with visually engaging backgrounds to create ads that captivate and drive engagement.

Floater

Creative template for Google Ad Manager (GAM). This creative template shows a banner in the fixed position over the web page content.

Slider

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template makes a banner slide out from any side of the browser and shows it over a web page content.

Wallpaper

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template (also known as the Skin) wraps a web page with a creative.

Expander

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template expands one banner to another banner on user interaction.

Rotator

Creative template for Google Ad Manager (GAM) which seamlessly cycles through a series of images with customizable animation styles, such as fade, move up/down.

Baselayer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner over web page's content in the fixed position when a user interacts with the base banner.

Parallaxer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner with parallax effect - keeps the banner in the background and in the fixed position while a user is scrolling up or down.

Catfisher

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner that appears over the webpage at the bottom of the browser window and keeps that position during user scroll. Also known as Catfish.

Intexter

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner in between the text content. Also known as in-article ads.

Interstitial

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). Interstitial ads are full-screen ad formats covering the interface of a website. The ad is visible for a select number of seconds.

Slash

Creative template for Google Ad Manager (GAM) displays two images in one container - partially visible. By moving the mouse cursor or touching the divider on touchscreens, the user covers or uncovers the images of the creative.

Sitebar

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a fully visible ad at all times thanks to its dynamic adaptation to the screen size. It fills the empty side next to the frame of a website.