Roller

Rotating banner fixed to the bottom of the screen with smooth sliding effects.

Compatible with all GAM versions
Roller - Google Ad Manager creative template

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Creative template for Google Ad Manager

The "Roller" template is a custom creative solution for Google Ad Manager that allows you to create eye-catching and engaging ads that drive conversions. This template displays a banner in the form of a horizontal scrolling ticker, with the banner sliding horizontally from one edge of the browser to the opposite edge and then repeating the process indefinitely.

You can configure the "Roller" template to spin around from a specific side, as well as customize the speed of the sliding. The template also includes the option to enable the banner to stop when the user hovers their mouse over it, providing a more interactive and engaging experience.

Overall, the "Roller" template is a powerful and flexible advertising solution that helps you create eye-catching and engaging ads that drive conversions. Its customizable features and dynamic design make it a valuable tool in your marketing strategy.

It supports all image formats and is compatible with any version of Google Ad Manager, including the free version. It can be served via size-defined ad units only.

Last updated: 2024-09-26 · View release notes

Screenshots

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter URL to a hosted image
  • Responsive
  • Set sliding animation speed and direction
  • Freeze sliding animation when a user hovers over the banner
  • Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
  • Serve with or without clickthrough URL
  • Set location for the close button
  • Close ad automatically after a specified time or with the close button
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Explore the Demo & Interactive Preview

Use the demo to see live behavior, and the interactive preview to change fields and validate functionality and features.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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Pricing

Buy this template or get the full library

Solo Template

For one-off campaigns or pilots

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen premium template
  • Unlimited usage
  • Support coverage:1 GAM + 1 website for 30 days
  • SLA ≤72hUpdates for 1 year

Pro Library

For multi-site publishers

$1,399 / year

$117 / month – Billed annually

  • All premium templates
  • Unlimited usage
  • Support coverage:up to 5 GAM + 10 websites
  • SLA ≤24h$350 custom-build credit

Publisher Suite

For agencies & multi-client ops

$2,899 / year

$242 / month – Billed annually

  • All premium templates
  • Unlimited usage
  • Support coverage:all GAM + all websites
  • SLA ≤12h$700 custom-build credit

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