Roller

Rotating banner fixed to the bottom of the screen with smooth sliding effects.

Compatible with all GAM versions
Roller - Google Ad Manager creative template

$169 single template $699/year for access to 20+ templates

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Creative template for Google Ad Manager

The "Roller" template is a custom creative solution for Google Ad Manager that allows you to create eye-catching and engaging ads that drive conversions. This template displays a banner in the form of a horizontal scrolling ticker, with the banner sliding horizontally from one edge of the browser to the opposite edge and then repeating the process indefinitely.

You can configure the "Roller" template to spin around from a specific side, as well as customize the speed of the sliding. The template also includes the option to enable the banner to stop when the user hovers their mouse over it, providing a more interactive and engaging experience.

Overall, the "Roller" template is a powerful and flexible advertising solution that helps you create eye-catching and engaging ads that drive conversions. Its customizable features and dynamic design make it a valuable tool in your marketing strategy.

It supports all image formats and is compatible with any version of Google Ad Manager, including the free version. It can be served via size-defined ad units only.

Last updated: 2024-09-26 · View release notes

Screenshots

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter URL to a hosted image
  • Responsive
  • Set sliding animation speed and direction
  • Freeze sliding animation when a user hovers over the banner
  • Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
  • Serve with or without clickthrough URL
  • Set location for the close button
  • Close ad automatically after a specified time or with the close button
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Explore the Demo & Interactive Preview

Use the demo to see live behavior, and the interactive preview to change fields and validate functionality and features.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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Simple, Transparent Pricing

Choose the plan that fits your needs. All plans include professional support and regular updates.

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen template
  • Unlimited usage across GAM networks & websites
  • Included support coverage: 1 GAM network + 1 website for 30 days
  • Email support SLA: ≤ 72h (business hours)
  • Updates: bug-fixes & compatibility for this template for 1 year
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Creator Library

For creative professionals

$699 / year

$58 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: 1 GAM network + 1 website
  • Email support SLA: ≤ 48h
  • Continuous updates
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Pro Library

For growing agencies

$1,399 / year

$117 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: up to 5 GAM networks & 10 websites
  • Email support SLA: ≤ 24h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $450 custom-template credit
Start Pro

Publisher Suite

For large enterprises

$2,899 / year

$242 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: all GAM networks & all websites
  • Email support SLA: ≤ 12h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $900 custom-template credit
  • Roadmap influence + onboarding session
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Frequently Asked Questions

Everything you need to know about our creative templates

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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