Overview
Product description and implementation details.
The Revealer is a creative template for Google Ad Manager (GAM) that adds an engaging interactive dimension to digital advertising through a scratch-off mechanic. Users can gradually uncover the main creative by scratching away an overlay layer, creating a playful and memorable advertising experience that encourages user participation.
The template offers extensive customization options, allowing you to control the scratch interaction experience. You can adjust the size of the scratch area, set the percentage of area that needs to be revealed before automatically showing the full creative, and customize the overlay with either a solid color or an image. The transition between the scratched state and full reveal can be fine-tuned with adjustable animation timing.
The Revealer template is built to be responsive and mobile-friendly, supporting both mouse and touch interactions for the scratch effect. This ensures consistent functionality across all devices while maintaining the ad's aspect ratio. You can also set a maximum width constraint to ensure optimal display on larger screens.
For tracking and analytics, the template includes comprehensive event callbacks that monitor scratch progress and final reveal actions. This allows advertisers to measure user engagement and interaction rates with precision. The template is also compatible with third-party impression tracking and GAM's Active View measurement.
Supported formats: images for both reveal and overlay layers (PNG, JPG, GIF).
This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Upload images directly or enter URLs for both the reveal and overlay images
- Customize scratch area size and reveal threshold percentage
- Responsive design with optional maximum width constraint
- Supports both mouse and touch interactions for scratching
- Customizable overlay background color
- Serve with or without clickthrough URL
- Track scratch progress and reveal events through callback functions
- Compatible with both desktop and mobile devices
- Supports the "Active View" feature for enhanced engagement metrics.
- Track ad impressions with 3rd-party tracking URL or 3rd-party tags
