Overview
Product description and implementation details.
The "Wallpaper" template is a custom creative template for Google Ad Manager, designed to enhance the user experience and drive conversions through visually striking and interactive advertising. This template wraps a web page with a creative asset, offering a range of customizable features to make your ad campaign more effective.
There are two versions of the "Wallpaper" template available: a single specified asset that wraps around the website (supporting only image formats), or separate assets (supporting any file format, including images, HTML, and JS tags) for each part of the skin (top and sides). You can choose a background color, enable animated sides that move as the user scrolls, or set fixed sides that remain in a fixed position as the user scrolls. Additionally, you can specify an HTML element where the skin creative will be rendered, such as under the header or main menu.
The "Wallpaper" template is versatile and can be used on non-centered websites, allowing you to show only one side of the skin. This makes it a perfect solution for websites with unconventional layouts or designs.
Overall, the "Wallpaper" template is a powerful and flexible advertising solution that helps you create visually stunning and interactive ads that engage and convert your audience.
Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.
This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Supports asynchronous and synchronous GPT tags
- Requires single image file that makes usage and designing process easy
- Two variations of the template - with one source image file or with separate files (image, HTML, third-party tags) for each template part.
- The customizable and responsive top part.
- Enable "Sticky" effect (skin keeps at the fixed position while user scrolls)
- Enable "Parallax" effect (skin moves with slower speed than user scrolls)
- Set custom background color for best skin integration
- Add close button for creative that allows for users to hide skin.
- Show under the header; make it responsive on responsive websites.
- Serve with or without clickthrough URL
- Track ad impressions with 3rd-party tracking URL
- Supports out-of-page ad-units (impressions counts only when an ad is visible)
