Creative template for Google Ad Manager Wallpaper

Wallpaper - Google Ad Manager creative template

The "Wallpaper" template is a custom creative template for Google Ad Manager, designed to enhance the user experience and drive conversions through visually striking and interactive advertising. This template wraps a web page with a creative asset, offering a range of customizable features to make your ad campaign more effective.

There are two versions of the "Wallpaper" template available: a single specified asset that wraps around the website (supporting only image formats), or separate assets (supporting any file format, including images, HTML, and JS tags) for each part of the skin (top and sides). You can choose a background color, enable animated sides that move as the user scrolls, or set fixed sides that remain in a fixed position as the user scrolls. Additionally, you can specify an HTML element where the skin creative will be rendered, such as under the header or main menu.

The "Wallpaper" template is versatile and can be used on non-centered websites, allowing you to show only one side of the skin. This makes it a perfect solution for websites with unconventional layouts or designs.

Overall, the "Wallpaper" template is a powerful and flexible advertising solution that helps you create visually stunning and interactive ads that engage and convert your audience.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.


Main features

  • Supports asynchronous and synchronous GPT tags
  • Requires single image file that makes usage and designing process easy
  • compare Two variations of the template - with one source image file or with separate files (image, HTML, third-party tags) for each template part.
  • The customizable and responsive top part.
  • Enable "Sticky" effect (skin keeps at the fixed position while user scrolls)
  • Enable "Parallax" effect (skin moves with slower speed than user scrolls)
  • Set custom background color for best skin integration
  • clear Add close button for creative that allows for users to hide skin.
  • view_array Show under the header; make it responsive on responsive websites.
  • Serve with or without clickthrough URL
  • Track ad impressions with 3rd-party tracking URL
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • October 31, 2023
    Version: 2.10.0
    • NEW: Now displays errors in the configuration in the browser developer console tools (in GAM creative preview mode only).
    • UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
    • FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
    • FIXED: Addressed minor bug fixes.
  • July 31, 2023
    Version: 2.9.0
    • NEW: Introduced a new configuration parameter to add space between the website and the sides. To add 5px of space, include "padding=5" in the "Configurations" field.
  • February 1, 2023
    Version: 2.8.1
    • FIXED: Active View measurement support improved (previously ineffective in most cases).
  • November 9, 2022
    Version: 2.8.0
    • NEW: Set a different width for the top part (width is equal to the "Page width" by default) - it's very useful when showing just one side;
    • UPDATED: method of how a creative is positioned when showing a single side.
  • October 24, 2022
    Version: 2.7.3
    • FIXED: Click tracking for the background is fixed (when the clickable background feature is enabled).
  • June 9, 2022
    Version: 2.7.2
    • FIXED: Fixed bugs for screens with higher pixel density (like retina).
  • April 19, 2022
    Version: 2.7.1
    • FIXED: Active view measurement support bug fixes.
  • March 31, 2022
    Version: 2.7.0
    • NEW: Active view measurement support;
    • NEW: Configurations line implemented for more advanced changes in the template.
  • May 24, 2021
    Version: 2.6.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose; methods: close. [Can be enabled in the customization form only]
  • February 24, 2021
    Version: 2.5.3
    • FIXED: Minor bug-fixes.
  • February 21, 2021
    Version: 2.5.2
    • FIXED: Prevents functionality crash on ad-unit refreshes.
  • April 8, 2020
    Version: 2.5.1
    • FIXED: Prevents multiple template loadings (on an ad-unit refreshing and multiple loadings).
  • April 7, 2020
    Version: 2.5.0
    • NEW: Multiple "clickTag" variables and click-tracking links support for HTML assets;
    • UPDATED: Extended click-tracking features for each template part (sides, top-part). Therefore click-tracking related fields renamed. Please take note that current click-tracking links will be lost after the update. Please update Wallpaper creatives after that.
  • March 27, 2020
    Version: 2.4.0
    • NEW: Set different click tracking URLs for each part of the skin (for the top part, left side, right side) [Can be enabled in the customization form only].
  • February 16, 2020
    Version: 2.3.0
    • NEW: Set background (HTML "body" element) clickable;
    • UPDATED: Select a container or sizing element by using CSS path (not ID value only).
  • December 29, 2019
    Version: 2.2.2
    • FIXED: a click URL bug with multiple params (sub-URLs);
    • FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
  • December 13, 2019
    Version: 2.2.1
    • FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
  • November 20, 2019
    Version: 2.2.0
    • NEW: Option to hide one of the sides;
    • NEW: Disable an automatic centering of a Wallpaper creative (useful for non-centered websites).
  • October 16, 2019
    Version: 2.1.0
    • NEW: New template variation - the template with multiple source files (suffix "multiple" in template filenames). Separate source for each side and a top part. This variation supports HTML banners or third-party tags as sides.
  • September 9, 2019
    Version: 2.0.0
    • Fully rebuilt template with increased performance and bug-fixes;
    • NEW: Set a custom top-part - HTML banner, HTML code or image. The top-part is responsive.
  • August 12, 2019
    Version: 1.9.1
    • UPDATED: Faster loading when a container ID is specified.
  • April 29, 2019
    Version: 1.9.0
    • NEW: Enable to listen for the changes to the position of a targeted container when fixed sides are enabled (useful when the Wallpaper need to appear under the header and reposition it on scroll till the top of the viewport);
    • NEW: Call two API methods to recalculate Wallpaper's sizes (evt.resize) and positions (evt.repos);
    • FIXED: few minor bugs have been fixed.
  • April 4, 2019
    Version: 1.8.2
    • FIXED: few bugs have been fixed for the previous update.
  • April 3, 2019
    Version: 1.8.1
    • NEW: Fixed wallpaper listens for the top offset changes of the container element.
  • February 15, 2019
    Version: 1.8.0
    • NEW: Provide an HTML element ID as a content width source to make the Wallpaper responsive;
    • NEW: Set a JavaScript function name which will be called once Wallpaper finishes loading (this feature allows to change the appearance of a website when the Wallpaper is loaded).
  • January 4, 2019
    Version: 1.7.3
    • FIXED: few minor bugs fixed.
  • November 30, 2018
    Version: 1.7.0
    • NEW: Set an offset from the top of the window (useful when a website has a sticky header).
  • November 14, 2018
    Version: 1.6.1
    • FIXED: Usage of third-party tags in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
  • November 2, 2018
    Version: 1.6.0
    • NEW: Target HTML element by CSS selector where template should appear;
    • NEW: Set a position of the template in a container above or below to inner content;
    • NEW: Add third-party tags to creative (like MOAT tags).
  • March 22, 2018
    Version: 1.5.0
    • NEW: In some cases, there is a requirement for changes in the CSS z-index property. Now you can change this property for both sides.
  • December 15, 2017
    Version: 1.4.0
    • NEW: Feature that allows users to close the skin. Show close button on left or right corner.
  • September 29, 2017
    Version: 1.3.0
    • NEW: set HTML element ID where creative render starts. For example, this option allows position Wallpaper under a full-width header.
  • September 21, 2017
    Version: 1.2.1
    • Bug fix: positioning on load (sometimes creative appears in the incorrect position on page load).
  • May 4, 2017
    Version: 1.2.0
    • Don't break website's responsiveness (hides skin if browser window viewport width is less than a value of template variable "Page width").
  • April 19, 2017
    Version: 1.1.0
    • Cross-browser compatibility fixes (IE8 compatibility).
  • November 12, 2016
    Version: 1.0.0
    • Initial release


Check this template functionality and features on the preview page.

View Preview


Select Number of Domains (Websites):

One Five All
First Year Price $ 219 $ 659 $ 1,459
Included Templates 1 5 All
Responsiver Template Included done done done
Customization Form done done done
JS Callback Snippets Library (Coming Soon) close done done
Includes New Templates close close done
Support E-mail E-mail Priority e-mail
Add to cart Add this template to the cart. Add to cart Add this to cart and select 4 more templates. Add to cart Add all 18 templates to the cart.
2nd Year & Onward Renewal Price $ 139 $ 399 $ 879

Priority email support means that you will get faster response times compared to regular email support.

Each subdomain is counted as a separate domain (website). The only exception is a domain with "www" and without it; these are counted as a single domain.

Our templates are sold under a perpetual license. This license is issued for a single Google Ad Manager (GAM) account. If you intend to use the templates for another GAM account, you will need to make another purchase.

No, there are no recurring payments, and we do not charge automatically. If you wish to renew your license, you can do so with a discounted price from your current purchase page. This ensures you continue receiving all membership benefits after a year. We will send reminder emails before your membership expires.

You will get access to downloads immediately after your purchase.

Absolutely! You can continue to use downloaded versions of the GAM template indefinitely. Your purchase includes a lifetime usage license.

Yes, you can upgrade the number of domains through your purchase page. If you wish to downgrade or upgrade to the 'All templates' plan, please contact us. Note: Our upgrading options are still in the development process and will be available soon. If you need to upgrade now, reach out to us directly.

If you cannot set up our templates on your GAM account and websites within 14 days of purchase, we will provide a full refund. However, if you do not have access to GAM or if the GPT tags on your websites are not functioning correctly, this policy will not apply. Please contact us with any concerns or doubts about our templates before purchasing.

Yes, we offer a 50% discount for non-profits and educational institutions. Please contact us with proof of your eligibility to avail of this discount.

We accept payments through PayPal and most major credit cards.

Your card security is paramount to us. We process credit card payments using Braintree Payments, a renowned and trustworthy PayPal company. The card information you provide is sent directly to Braintree over encrypted channels, ensuring it doesn't pass through our servers at all.

More creative templates



Dynamic creative template for Google Ad Manager (GAM) with a sliding door effect that merges split layers into an impactful, full-screen ad display.


Creative template for Google Ad Manager (GAM). This creative template shows a banner in the fixed position over the web page content.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows four images with a three-dimensional rotating cube effect. Rotate a cube with swipe events or navigation buttons.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows an HTML (or image) creative as a background.


Creative template for Google Ad Manager (GAM) shows an ad above the website by pushing it down - at the top of the web browser. High viewability ad.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template makes a banner slide out from any side of the browser and shows it over a web page content.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template expands one banner to another banner on user interaction.


Creative template for Google Ad Manager (GAM) which seamlessly cycles through a series of images with customizable animation styles, such as fade, move up/down.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner over web page's content in the fixed position when a user interacts with the base banner.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner with parallax effect - keeps the banner in the background and in the fixed position while a user is scrolling up or down.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner that appears over the webpage at the bottom of the browser window and keeps that position during user scroll. Also known as Catfish.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner in between the text content. Also known as in-article ads.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). Interstitial ads are full-screen ad formats covering the interface of a website. The ad is visible for a select number of seconds.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows repeatedly image banners fixed to the bottom of a browser window and spins it around in horizontal direction.


Creative template for Google Ad Manager (GAM) displays two images in one container - partially visible. By moving the mouse cursor or touching the divider on touchscreens, the user covers or uncovers the images of the creative.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a fully visible ad at all times thanks to its dynamic adaptation to the screen size. It fills the empty side next to the frame of a website.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a standard banner (base ad) and a sticky banner, which appears when the base ad goes out of the viewport area.


Creative template for Google Ad Manager (GAM) creates a banner with a carousel design. It consists of boxes of images and converts the banner into a moving gallery.


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template makes a creative container responsive by keeping the defined aspect ratio of creative.
Get for free


Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). The creative template serves hosted HTML5 ad by document URL via iFrame tags. Serve video, dynamic server-side ads, and other non-standard ads.