Google Ad Manager creative template

Rotator

Cycles through multiple images with smooth fade or motion effects.

Commercial guarantees

  • Perpetual license
  • Dependency-free
  • No external requests
  • Import-ready GAM files
  • JS callback extensible
Rotator - Google Ad Manager creative template

$169 single template $699/year for access to 20+ templates

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Overview

Product description and implementation details.

The Rotator is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It effortlessly cycle through a series of images with various animation styles for an engaging and visually appealing ad experience.

Features:

  • Support for up to 12 images, allowing you to create a diverse and dynamic ad campaign.
  • Flexibility to use one global click URL or assign different URLs for each image, enabling precise targeting and tracking.
  • Multiple animation styles to choose from, such as move up/down, move left/right, and fade, for a captivating visual experience.
  • Adjustable interval between rotations, giving you control over the ad's pacing and user engagement.
  • Customizable background options, including paddings, colors, and images, to perfectly match your brand's aesthetic.
  • Optional navigation buttons, allowing users to manually browse through the images if desired.
  • Compatibility with 3rd-party tracking URLs and tags, ensuring seamless integration with your preferred analytics tools.

Use Case: Imagine a client providing a set of equally-sized images, intending to showcase all of them within a single ad slot with a specified rotation interval. Traditionally, publishers would create a GIF for this purpose. However, with the Rotator template, there's no need for a separate tool. The template streamlines the banner creation process while offering a wealth of customization options and features to make your ads stand out.

The Rotator template supports all image formats and is compatible with any version of Google Ad Manager, including the free version. It can be served via size-defined ad units only. Enhance your ad campaigns with the Rotator template and captivate your audience with its sleek animations and customizable design.

Last updated: · View release notes

Extend with JavaScript callbacks

Adapt creatives to your website without modifying site code.

Use callback events to:

  • Sync with sticky headers
  • React to viewport changes
  • Trigger animations
  • Integrate custom site behavior
  • Optimize layout appearance

Our support team can help you plan and implement JS callback integrations for your site.

View JS callback documentation
Example: JavaScript callback adding a branded logo overlay to a GAM creative template

Features

  • Supports asynchronous GPT tags
  • Upload images directly or enter URLs to self-hosted images
  • Show or hide navigation buttons to rotate a carousel
  • Set auto-rotating speed
  • Serve with or without clickthrough URL
  • Supports "Active View" feature
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags

Screenshots

Pricing

Buy this template or get the full library

All plans include
  • Unlimited websites
  • Unlimited GAM accounts
  • Unlimited line items & impressions
  • Perpetual license

Not sure if it will pay off?

Estimate your revenue increase based on your Google Ad Manager data.
See ROI, payback time, and when the investment breaks even.

Even small improvements (5-10%) can cover the plan cost within months.

Solo Template

For one-off campaigns or pilots

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen premium template + Responsiver (bonus)
  • Support for: 1 website for 30 days SLA ≤72h Updates for 1 year

Pro Library

Best for multi-site publishers

$1,399 / year

$117 / month – Billed annually

  • All premium templates
  • Support for:up to 10 websites
  • SLA ≤24h $350 custom-build credit

Publisher Suite

Best for agencies & multi-client ops

$2,899 / year

$242 / month – Billed annually

  • All premium templates
  • Support for:unlimited websites
  • SLA ≤12h $700 custom-build credit

20+
Premium templates
500+
Active publishers
65+
Countries served

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