Rotator

Cycles through multiple images with smooth fade or motion effects.

Compatible with all GAM versions
Rotator - Google Ad Manager creative template

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Creative template for Google Ad Manager

The Rotator is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It effortlessly cycle through a series of images with various animation styles for an engaging and visually appealing ad experience.

Features:

  • Support for up to 12 images, allowing you to create a diverse and dynamic ad campaign.
  • Flexibility to use one global click URL or assign different URLs for each image, enabling precise targeting and tracking.
  • Multiple animation styles to choose from, such as move up/down, move left/right, and fade, for a captivating visual experience.
  • Adjustable interval between rotations, giving you control over the ad's pacing and user engagement.
  • Customizable background options, including paddings, colors, and images, to perfectly match your brand's aesthetic.
  • Optional navigation buttons, allowing users to manually browse through the images if desired.
  • Compatibility with 3rd-party tracking URLs and tags, ensuring seamless integration with your preferred analytics tools.

Use Case: Imagine a client providing a set of equally-sized images, intending to showcase all of them within a single ad slot with a specified rotation interval. Traditionally, publishers would create a GIF for this purpose. However, with the Rotator template, there's no need for a separate tool. The template streamlines the banner creation process while offering a wealth of customization options and features to make your ads stand out.

The Rotator template supports all image formats and is compatible with any version of Google Ad Manager, including the free version. It can be served via size-defined ad units only. Enhance your ad campaigns with the Rotator template and captivate your audience with its sleek animations and customizable design.

Last updated: 2025-01-19 · View release notes

Screenshots

Features

  • Supports asynchronous GPT tags
  • Upload images directly or enter URLs to self-hosted images
  • Show or hide navigation buttons to rotate a carousel
  • Set auto-rotating speed
  • Serve with or without clickthrough URL
  • Supports "Active View" feature
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags

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Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
20+
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Active Publishers
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Pricing

Buy this template or get the full library

Solo Template

For one-off campaigns or pilots

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen premium template
  • Unlimited usage
  • Support coverage:1 GAM + 1 website for 30 days
  • SLA ≤72hUpdates for 1 year

Pro Library

For multi-site publishers

$1,399 / year

$117 / month – Billed annually

  • All premium templates
  • Unlimited usage
  • Support coverage:up to 5 GAM + 10 websites
  • SLA ≤24h$350 custom-build credit

Publisher Suite

For agencies & multi-client ops

$2,899 / year

$242 / month – Billed annually

  • All premium templates
  • Unlimited usage
  • Support coverage:all GAM + all websites
  • SLA ≤12h$700 custom-build credit

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