Overview
Product description and implementation details.
The "Baselayer" template is a custom creative solution for Google Ad Manager that allows you to create interactive and engaging ads that drive conversions. This template consists of two banners: a base banner that appears in the targeted ad unit's position, and a second banner that appears as a layer, or popup, over the web page's content when the user interacts with the base banner.
You can customize how the layer appears, choosing to render it as a full-screen banner or with a fixed size. The "Baselayer" template also includes a range of customizable features, such as the "show-layer" label text and style, the background overlay design when the layer is visible, and the closing button.
The "Baselayer" template is a powerful and flexible advertising solution that helps you create interactive and engaging ads that drive conversions. With its customizable features and ability to showcase additional information or content to your audience, the "Baselayer" template is a valuable tool in your marketing strategy.
Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.
This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter URL to self-hosted image or HTML5 banner
- Responsive layer
- Show layer on web page load or click or mouse over
- Hide layer after a specified time or with a close button
- Hide base banner when a layer is visible
- Add and customize "Show layer" button
- Set location for the close button of layer
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Customize color and opacity of background overlay when a layer is visible, or hide it at all
- Track ad impressions with 3rd-party tracking URL
