Overview
Product description and implementation details.
The Backgrounder is a powerful creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP) that allows you to showcase your brand in a unique and eye-catching way. With the ability to display an HTML or image creative as a clickable background on your website, you'll be able to grab the attention of your visitors and drive conversions.
The background can be set as fixed, staying in place while the user scrolls, or set to scroll along with the page. You can customize the background color and closing button design to match your brand's aesthetic. This template is perfect for video ads. Increase engagement and drive results with the Backgrounder template.
It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.
It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Supports asynchronous and synchronous GPT tags
- Enable "Sticky" effect (a background creative stays at the fixed position on scrolling)
- Various background creative sizing methods
- Set custom background color for the best background creative integration
- Set top padding and offset from the top of the viewport
- Allow close a background creative for your visitors with a built-in closing button
- Serve with or without clickthrough URL
- Track ad impressions with 3rd-party tracking URL
- Supports out-of-page ad-units (impressions counts only when an ad is visible)
