Creative template for Google Ad Manager Backgrounder

Backgrounder - Google Ad Manager creative template

The Backgrounder is a powerful creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP) that allows you to showcase your brand in a unique and eye-catching way. With the ability to display an HTML or image creative as a clickable background on your website, you'll be able to grab the attention of your visitors and drive conversions.

The background can be set as fixed, staying in place while the user scrolls, or set to scroll along with the page. You can customize the background color and closing button design to match your brand's aesthetic. This template is perfect for video ads. Increase engagement and drive results with the Backgrounder template.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Enable "Sticky" effect (a background creative stays at the fixed position on scrolling)
  • Various background creative sizing methods
  • Set custom background color for the best background creative integration
  • Set top padding and offset from the top of the viewport
  • clear Allow close a background creative for your visitors with a built-in closing button
  • Serve with or without clickthrough URL
  • Track ad impressions with 3rd-party tracking URL
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • July 5, 2024
    Version: 1.4.0
    • NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
    • UPDATED: Implemented a new JS callbacks system for enhanced functionality.
    • FIXED: Addressed minor bug fixes.
  • November 5, 2023
    Version: 1.3.0
    • NEW: Added the option to render a creative inside a specified CSS selector path container (defaults to rendering inside the body element).
    • NEW: Added support for multiple "clickTag" variables and click-tracking links for HTML assets.
    • NEW: Now displays errors in the configuration in the browser developer console tools (in GAM creative preview mode only).
    • UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
    • FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
    • FIXED: Addressed minor bug fixes.
  • June 14, 2022
    Version: 1.2.0
    • NEW: changes pointer cursor when a mouse moves over the creative;
    • FIXED: removes click event when a creative closed.
  • June 3, 2022
    Version: 1.1.0
    • NEW: configuration-line parameter - to render 3rd-party tags within the "iframe" tag ["appendHtmlIframe=yes|no"; default: no];
    • FIXED: Minor bug-fixes.
  • May 31, 2021
    Version: 1.0.1
    • FIXED: a click URL and closing functionality bug fixed when top space is set.
  • May 25, 2021
    Version: 1.0.0
    • Initial release.

Preview

Check this template functionality and features on the preview page.

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Pricing

Select Number of Domains (Websites):

One Five All
First Year Price $ 219 $ 659 $ 1,459
Included Templates 1 5 All
Responsiver Template Included done done done
Customization Form done done done
JS Callback Snippets Library (Coming Soon) close done done
Includes New Templates close close done
Support E-mail E-mail Priority e-mail
Add to cart Add this template to the cart. Add to cart Add this to cart and select 4 more templates. Add to cart Add all 18 templates to the cart.
2nd Year & Onward Renewal Price $ 139 $ 399 $ 879

Priority email support means that you will get faster response times compared to regular email support.

Each subdomain is counted as a separate domain (website). The only exception is a domain with "www" and without it; these are counted as a single domain.

Our templates are sold under a perpetual license. This license is issued for a single Google Ad Manager (GAM) account. If you intend to use the templates for another GAM account, you will need to make another purchase.

No, there are no recurring payments, and we do not charge automatically. If you wish to renew your license, you can do so with a discounted price from your current purchase page. This ensures you continue receiving all membership benefits after a year. We will send reminder emails before your membership expires.

You will get access to downloads immediately after your purchase.

Absolutely! You can continue to use downloaded versions of the GAM template indefinitely. Your purchase includes a lifetime usage license.

Yes, you can upgrade the number of domains through your purchase page. If you wish to downgrade or upgrade to the 'All templates' plan, please contact us. Note: Our upgrading options are still in the development process and will be available soon. If you need to upgrade now, reach out to us directly.

If you cannot set up our templates on your GAM account and websites within 14 days of purchase, we will provide a full refund. However, if you do not have access to GAM or if the GPT tags on your websites are not functioning correctly, this policy will not apply. Please contact us with any concerns or doubts about our templates before purchasing.

Yes, we offer a 50% discount for non-profits and educational institutions. Please contact us with proof of your eligibility to avail of this discount.

We accept payments through PayPal and most major credit cards.

Your card security is paramount to us. We process credit card payments using Braintree Payments, a renowned and trustworthy PayPal company. The card information you provide is sent directly to Braintree over encrypted channels, ensuring it doesn't pass through our servers at all.

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