Creative template for Google Ad Manager Expander

Expander - Google Ad Manager creative template

The "Expander" template is a custom creative solution for Google Ad Manager that allows you to create interactive and engaging ads that drive conversions. This template expands a banner to another banner on user interaction, giving you the ability to showcase more information or content to your audience.

The "Expander" template requires two ads, or assets, one for the collapsed state and another for the expanded state. However, you can also use a single banner that automatically adopts the container size.

This template includes a push-down feature that pushes down the web content on expanding, allowing you to fully utilize the available space on the webpage. You can also customize the expanding event, choosing to trigger it on mouseover or by clicking on the collapsed banner, or by clicking on a configurable click-to-expand label. The "Expander" template can expand in any direction, giving you flexibility in how you present your ad.

In addition to its interactive capabilities, the "Expander" template also includes multiple tracking features such as 3rd party impression tracking and global clickTAG, allowing you to track the effectiveness of your ad campaign and make informed decisions about your marketing strategy.

Overall, the "Expander" template is a powerful and flexible advertising solution that helps you create engaging and interactive ads that drive conversions.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Supports SafeFrame option
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Expand creative to any direction
  • get_app Enable "Push down" effect - pushing down a website on expanding
  • unfold_more Expand creative after a specified time or on web page load or click or mouse over
  • unfold_less Collapse creative after a specified time or mouse out or with a close button
  • select_all Add and customize "Click to expand" button
  • Set location for the collapse button
  • burst_mode Set expanding and collapsing event animation settings
  • Retrieve state of the creative template in HTML banner for better user experience
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Track ad impressions with 3rd-party tracking URL

Release notes

  • May 21, 2024
    Version: 1.14.1
    • UPDATED: Completely redesigned animation algorithm for smoother expanding, collapsing, and progress bar transitions.
  • May 8, 2024
    Version: 1.14.0
    • NEW: Now displays errors in the configuration in the browser developer console tools (in GAM creative preview mode only).
    • UPDATED:¬†Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
    • UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
    • FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
    • FIXED: Addressed minor bug fixes.
  • May 3, 2022
    Version: 1.13.0
    • NEW: Option to enable the expanded file preload for better user experience;
    • NEW: Configurations line implemented for more advanced changes in the template;
    • FIXED: Minor bug-fixes.
  • July 23, 2021
    Version: 1.12.0
    • NEW: Show the "Click to expand" button even when an expanding on mouseover is enabled (also an option to hide the button).
  • April 23, 2021
    Version: 1.11.2
    • FIXED: a click URL bug with multiple params (sub-URLs).
  • April 22, 2021
    Version: 1.11.1
    • UPDATED: Milliseconds interval support for expanding on mouseover event (a value greater than 100 interpreted as milliseconds, in other cases as seconds).
  • March 3, 2021
    Version: 1.11.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onExpand, onCollapse; methods: close, expand, collapse. [Can be enabled in the customization form only].
  • April 19, 2020
    Version: 1.10.0
    • NEW: Multiple "clickTag" variables and click-tracking links support for HTML assets;
    • NEW: Active view measurement support;
    • NEW: Remove a creative fully by closing an expanded banner.
  • December 29, 2019
    Version: 1.9.1
    • UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags);
    • FIXED: a click URL bug with multiple params (sub-URLs).
  • January 3, 2019
    Version: 1.9.0
    • NEW: make to reload expanded HTML contents on each appearance and to remove expanded HTML contents when creative is in the collapsed state (useful when a video content should be paused in the collapsed state);
    • FIXED: few minor bugs fixed.
  • November 14, 2018
    Version: 1.8.0
    • FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
    • NEW: Add third-party tags to creative (like MOAT tags).
  • January 25, 2018
    Version: 1.7.1
    • FIXED: Invalid values in "Expanded auto-load frequency capping" breaks template functionality;
    • FIXED: Auto collapse not working in some situations.
  • December 15, 2017
    Version: 1.7.0
    • NEW: use HTML code (3rd party code) as creative.
    • FIXED: Expanding/collapsing animation is fully rebuilt.
  • September 29, 2017
    Version: 1.6.1
    • Bug fix: in some specific situations Expander doesn't appear at all (ad unit container with CSS fixed position and similar cases).
  • September 28, 2017
    Version: 1.6.0
    • NEW: expand after seconds specified automatically.
  • July 25, 2017
    Version: 1.5.0
    • New feature: frequency capping for showing expanded creative after page load;
    • New feature: fallback image (retina also) - appears when expanded creative width is larger that viewport width;
    • New feature: collapsed ad with click through URL and customizable "Click to expand" button;
    • collapsing animation as same as expanding animation.
  • June 21, 2017
    Version: 1.4.0
    • New feature: expanding animation with multiple transition effects and speed. Finally!
  • February 5, 2017
    Version: 1.3.0
    • New feature: retrieve state of creative template in HTML5 ad.
  • January 30, 2017
    Version: 1.2.0
    • Make creative expanded on load (new feature);
    • expanding with push-down effect (new feature);
    • collapse creative automatically after specified seconds (new feature);
    • horizontal positioning updated.
  • January 19, 2017
    Version: 1.1.1
    • Bug fixes
  • January 14, 2017
    Version: 1.1.0
    • Cross-browser compatibility fixes (IE8 compatibility);
    • the Z-index CSS property changed.
  • December 29, 2016
    Version: 1.0.0
    • Initial release

Preview

Check this template functionality and features on the preview page.

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Pricing

Select Number of Domains (Websites):

One Five All
First Year Price $ 219 $ 659 $ 1,459
Included Templates 1 5 All
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Customization Form done done done
JS Callback Snippets Library (Coming Soon) close done done
Includes New Templates close close done
Support E-mail E-mail Priority e-mail
Add to cart Add this template to the cart. Add to cart Add this to cart and select 4 more templates. Add to cart Add all 18 templates to the cart.
2nd Year & Onward Renewal Price $ 139 $ 399 $ 879

Priority email support means that you will get faster response times compared to regular email support.

Each subdomain is counted as a separate domain (website). The only exception is a domain with "www" and without it; these are counted as a single domain.

Our templates are sold under a perpetual license. This license is issued for a single Google Ad Manager (GAM) account. If you intend to use the templates for another GAM account, you will need to make another purchase.

No, there are no recurring payments, and we do not charge automatically. If you wish to renew your license, you can do so with a discounted price from your current purchase page. This ensures you continue receiving all membership benefits after a year. We will send reminder emails before your membership expires.

You will get access to downloads immediately after your purchase.

Absolutely! You can continue to use downloaded versions of the GAM template indefinitely. Your purchase includes a lifetime usage license.

Yes, you can upgrade the number of domains through your purchase page. If you wish to downgrade or upgrade to the 'All templates' plan, please contact us. Note: Our upgrading options are still in the development process and will be available soon. If you need to upgrade now, reach out to us directly.

If you cannot set up our templates on your GAM account and websites within 14 days of purchase, we will provide a full refund. However, if you do not have access to GAM or if the GPT tags on your websites are not functioning correctly, this policy will not apply. Please contact us with any concerns or doubts about our templates before purchasing.

Yes, we offer a 50% discount for non-profits and educational institutions. Please contact us with proof of your eligibility to avail of this discount.

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