Overview
Product description and implementation details.
The "Masthead" template is a custom creative solution for Google Ad Manager that allows you to create effective and engaging ads that drive conversions. This template combines a standard banner (base ad) with a sticky banner, which appears when the base ad goes out of view.
The "Masthead" template allows you to customize the appearance of the sticky banner, including the positioning and duration of its display. You can also use the base ad as the sticky banner, eliminating the need for separate banner files.
With a range of options to control the frequency and duration of the sticky banner's appearance, the "Masthead" template is a flexible and effective advertising solution that can be customized to meet the needs of your marketing strategy. Whether you want to capture the attention of your audience with a striking banner or drive conversions with a persistent and visible ad, the "Masthead" template has you covered.
It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.
It is compatible with any version of Google Ad Manager, including the free version. It can be served via size-defined ad units only.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
- Responsive sticky layer
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Set a sticky layer position
- Close a sticky layer automatically after a specified time or with the close button
- Set spacing and background color for a sticky layer
- Set location for the close button
- Track ad impressions with 3rd-party tracking URL or 3rd-party tags
