Custom-built GAM templates for campaigns that need more than a standard ad format - including deep website integration, custom interactions, live data, and advanced tracking.
No website changes required
We adapt the template to your existing site.
Import-ready for GAM
Delivered as a ready-to-import template.
Tracking & live data ready
Support for external trackers, APIs, and JSON data.
A custom-built template is developed for a specific campaign, website, or ad format that cannot be handled by a standard GAM creative.
We can integrate the creative directly with your existing website structure, usually without requiring changes from your development team. Templates can include responsive layouts, custom interactions, external tracking, live JSON data, video, and other campaign-specific functionality.
The final template is delivered ready to import and use in Google Ad Manager.
Designed around your existing site structure.
Ready to upload and use in your GAM account.
Built for the required desktop, tablet, and mobile layouts.
Clicks, impressions, and Active View compatibility.
IAS, MOAT, third-party pixels, tags, and other tracking options.
JSON feeds, APIs, and other external data sources when required.
Animations, expand/collapse behavior, sticky formats, video, and more.
Clean vanilla JavaScript with no external libraries unless required.
Tested for modern, widely used browsers and target layouts.
Clear instructions for importing and using the template.
Some rich-media formats need to work with elements outside the GAM ad slot - page backgrounds, headers, article layouts, sidebars, sticky elements, or existing website components.
We build the template around your current website structure, so in most cases your developers do not need to modify the site for the campaign.
See a real example: how we built a custom GAM template with sticky behavior, viewport logic, auto-close timing, and hover interaction.
A selection of custom Google Ad Manager templates delivered for publishers and agencies.
Built for a publisher that needed a GAM-served campaign to work inside an existing homepage carousel like a native slide.
Built for a publisher that needed a site-specific branding format integrated around existing article content across desktop, tablet, and mobile.
Built for a video campaign that needed a full-width footer format with custom timing and interaction rules.
Built for a mobile campaign that required a custom sticky format with separate compact and expanded states.
From brief to import-ready delivery in four clear steps.
Send the campaign requirements, website URLs, assets, tracking needs, and examples.
We review the technical requirements and confirm the scope, price, and delivery time.
We develop, integrate, and test the template against your website and campaign requirements.
You receive the import-ready GAM file, documentation, and integration support.
Standard new custom-built template
$1,000*
*$1,000 is the standard price for a new custom-built template. Simpler work, updates to existing templates, and bug fixes may cost less. Complex integrations, advanced interactions, multiple websites, or additional requirements may cost more. We confirm the final price before work starts.
Usually no. We can build the template around the existing website structure using the public website or a staging environment. If special integration is required, we will let you know before development starts.
Yes. Custom-built templates can use JSON feeds, APIs, or other data sources when required by the campaign.
Yes. We can implement IAS, MOAT, impression trackers, click trackers, third-party tags, and other campaign-specific tracking requirements.
Yes. Templates are built to support standard GAM click and impression tracking and Active View measurement where the format allows it.
We support modern, widely used desktop and mobile browsers and test the template against the required layouts before delivery.
In most cases, no. A key part of the service is adapting the template to the existing website structure so the campaign can run without additional development on your side.
Yes. Updates, fixes, and smaller changes are quoted separately and usually cost less than developing a new custom-built template.
Most custom-built templates are ready within 5–10 business days after the scope is confirmed and the project is started.
Send us your campaign requirements and website URL. We’ll review the setup and confirm the scope, fixed price, and delivery time.
