Creative template for Google Ad Manager Parallaxer

Parallaxer - Google Ad Manager creative template

The "Parallaxer" is a cutting-edge creative template for Google Ad Manager (GAM) that is perfect for the modern advertiser. This template, also known as an interscroller, is responsive and will look great on any device.

With the "Parallaxer", you have flexibility in how you display your creative. You can use various sizing methods to cover the entire container area, show your creative in its actual size, or even make it the same size as the browser viewport. The template also features automatic container height detection to ensure that your ad always looks its best.

Customization is key with the "Parallaxer". You can adjust the background to match your brand, and add foreground elements that scroll with the container. Plus, you have control over the text above and below your creative, giving you even more control over the look and feel of your ad.

Take your advertising to the next level with the "Parallaxer" template. It's a responsive, customizable, and powerful solution for creating engaging ads that drive conversions.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.


Main features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Set banner sizing method (size of ad-unit, actual size, size of the viewport)
  • layers Set parallax effect (move banner with a different speed than a speed of scrolling or keep fixed in the background)
  • Set the background color of ad container for better user experience
  • view_day Set text and its style before and after a banner
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • visibility Google Ad Manager "Active view" measurement support.

Release notes

  • October 24, 2023
    Version: 2.6.0
    • NEW: Added support for multiple "clickTag" variables and click-tracking links for HTML assets.
    • NEW: Now displays errors in the configuration in the browser developer console tools (in GAM creative preview mode only).
    • UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
    • FIXED: Addressed minor bug fixes.
  • August 23, 2023
    Version: 2.5.0
    • NEW: Added the ability to trigger the creative's appearance using JS callbacks after a specified event occurs (e.g., display a creative when a user hovers over a designated element on your website).
    • FIXED: Addressed minor bugs related to positioning with the full width of the viewport.
  • July 29, 2023
    Version: 2.4.4
    • UPDATED: Improved the method for calculating creative width to achieve 100% width of the browser viewport.
  • July 18, 2023
    Version: 2.4.3
    • FIXED: Addressed an issue where the active-view feature did not work when the ad appeared within a CSS flexbox layout.
  • March 9, 2023
    Version: 2.4.2
    • UPDATED: Improved compatibility with third-party tracking scripts.
  • August 23, 2022
    Version: 2.4.1
    • UPDATED: Less "jumpy" effect on mobile devices (especially with the "Fixed" parallax effect).
  • April 10, 2022
    Version: 2.4.0
    • NEW: Set background image that scrolls together with the ad container;
    • NEW: Set foreground image that scrolls together with the ad container and appears as the top layer over an ad (useful for transparent patterns).
  • September 29, 2021
    Version: 2.3.0
    • NEW: Rebuilt for much better performance (minimal CLS impact when the "fixed" parallaxer effect set);
    • FIXED: Active view measurement support.
  • August 31, 2021
    Version: 2.2.2
    • NEW: Configurations line implemented for more advanced changes in the template;
    • NEW: configuration-line parameter - to render 3rd-party tags within the "iframe" tag ["appendhtmliframe=yes|no"; default: no] .
  • June 16, 2021
    Version: 2.2.1
    • FIXED: a click-through layer appeared above and below a creative on Safari browsers, leading to misleading clicks and unusable content outside of creative.
  • June 15, 2021
    Version: 2.2.0
    • NEW: new field is included for the parallax effect to disable fast-move action (when an ad height is larger than viewport height).
  • April 16, 2021
    Version: 2.1.1
    • NEW: Out-of-page support added;
    • FIXED: Minor bug fixes (actual size creatives call horizontal scrollbar in some cases; site-wide CSS transitions make unusual animations).
  • March 18, 2021
    Version: 2.1.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onAppear, onDisappear, onClose; methods: close, redraw. [Can be enabled in the customization form only].
  • February 16, 2021
    Version: 2.0.1
    • FIXED: Minor bug-fixes (better HTML creatives support).
  • February 8, 2021
    Version: 2.0.0
    • NEW: Fully rebuilt template (to minimize scrolling bugs, glitches, ...);
    • NEW: Parallax effect automatically is detected now (field removed);
    • NEW: Set fixed margins between sides of the browser viewport and the ad.
  • April 20, 2020
    Version: 1.8.6
    • FIXED: fixes a glitch on iOS devices when an image used as an asset.
  • December 29, 2019
    Version: 1.8.5
    • FIXED: a click URL bug with multiple params (sub-URLs).
  • December 18, 2019
    Version: 1.8.4
    • FIXED: Now renders correctly when an ad container bottom is above a viewport bottom.
  • December 13, 2019
    Version: 1.8.3
    • FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
  • November 6, 2019
    Version: 1.8.2
    • FIXED: double impressions sending to the Google Ad Manager is fixed.
  • October 13, 2019
    Version: 1.8.1
    • FIXED: few minor bugs fixed.
  • October 2, 2019
    Version: 1.8.0
    • NEW: Set offset from the top of a viewport (useful for websites with fixed headers);
    • FIXED: "Active view" feature could have caused a horizontal scrollbar.
  • July 31, 2019
    Version: 1.7.1
    • UPDATED: Minor bugs fixed for "Active view" feature.
  • July 18, 2019
    Version: 1.7.0
    • NEW: Active view measurement support (experimental).
  • May 31, 2019
    Version: 1.6.2
    • UPDATED: third-party tags render inside the iframe tag now (previously some tags hadn't called, for example, DCM "ins" tags).
  • April 12, 2019
    Version: 1.6.1
    • FIXED: creative didn't appear when the height was "auto". Now it should be ok.
  • April 10, 2019
    Version: 1.6.0
    • NEW: "auto" height feature - the template calculates the height of an ad container automatically for the best appearance (useful for responsive websites and easier usage);
    • NEW: Cover file sizing option - fills all ad container space;
    • NEW: Set CSS z-index property (useful when showing a creative that overlays other content);
    • NEW: Option to show a header and footer text line above and below a creative; doesn't overlay a creative;
    • UPDATED: Set the ad container height up to 200%, which means 2x of a viewport height.
  • March 20, 2019
    Version: 1.5.8
    • FIXED: Google Chrome blocks opening new tabs on click due to privacy settings on some sites;
    • FIXED: few appearance bugs have been fixed.
  • November 30, 2018
    Version: 1.5.5
    • Shows creative with an image correctly and fully in the Internet Explorer browser.
  • November 14, 2018
    Version: 1.5.3
    • UPDATED: Adds feature policy for autoplay to iframe source.
  • November 14, 2018
    Version: 1.5.2
    • FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
  • October 28, 2018
    Version: 1.5.1
    • FIXED: A creative may not appear in the visible Parallaxer container after a website loaded.
  • October 17, 2018
    Version: 1.5.0
    • FIXED: Google Ad Manager macros now work in an HTML code.
    • NEW: Google Ad Manager macros now work in third-party tags.
  • October 5, 2018
    Version: 1.4.3
    • FIXED: Some glitches when used "Move" as Parallax effect.
  • September 6, 2018
    Version: 1.4.2
    • UPDATED: With HTML banners and when scrolling glitches appear on high-density displays (now much less).
  • July 6, 2018
    Version: 1.4.1
    • FIXED: Invalid size set for a banner when field "File sizing" set to "Fit".
  • June 26, 2018
    Version: 1.4.0
    • NEW: HTML support (finally!) - use URL to hosted banner or HTML code (3rd party code) as creative;
    • NEW: Add third-party tags to creative (like MOAT tags);
    • FIXED: few positioning bugs fixed.
  • June 4, 2018
    Version: 1.3.0
    • FIXED: Most glitches on mobile browsers have been fixed (creative positioning rebuilt fully).
  • March 10, 2018
    Version: 1.2.2
    • FIXED: Incorrectly positioned banner when new content appears above ad container.
  • February 23, 2018
    Version: 1.2.1
    • FIXED: Invalid creative sizing in iOS devices.
  • November 28, 2017
    Version: 1.2.0
    • NEW: Responsiveness;
    • NEW: Set required ad container size in exact dimensions or relative to the viewport of internet browser.
  • November 3, 2017
    Version: 1.1.0
    • NEW: Add text with style options above and below of creative;
    • FIXED: Position creative in the center;
    • Bug fix: background color not shown in full size of ad slot container on the viewport resize.
  • October 5, 2017
    Version: 1.0.1
    • Bug fix: wrong positioning on viewport size changes.
  • October 1, 2017
    Version: 1.0.0
    • Initial release

Preview & Demo

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