Overview
Product description and implementation details.
The "Interstitial" template is a custom creative solution for Google Ad Manager that allows you to create full-screen, attention-grabbing ads that drive conversions. Interstitial ads are ad formats that cover the interface of a website and are visible for a select number of seconds.
In addition to its full-screen design, the "Interstitial" template also includes a range of features that enhance the user experience and make your ad campaign more effective. These features may include the ability to customize the duration of the ad, track the effectiveness of the campaign through various metrics, and incorporate interactive elements such as buttons or forms to encourage user engagement. You may also have the option to customize the appearance of the ad, including the background color, font, and layout, to match the look and feel of your brand.
The "Interstitial" template also offers flexibility in how and when the ad is shown. It can be displayed between pages when a user clicks on an internal website link, or configurable time in seconds after a page load or scrolling position. You can also customize the header of the ad with your logo, colors, and custom closing text.
Overall, the "Interstitial" template is a powerful and effective advertising solution that helps you create immersive, full-screen ads that drive conversions and engage your audience. Its customizable features and targeting options allow you to create ads that are tailored to your specific marketing goals and audience.
It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.
It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
- Responsive
- Set custom design for header part.
- Set text for auto-closing with remaining seconds and its formatting.
- Upload logo for the header part for better UX.
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Track ad impressions with 3rd-party tracking URL or 3rd-party tags
- Supports out-of-page ad-units (impressions counts only when an ad is visible)
