Overview
Product description and implementation details.
The Converger is a creative template for Google Ad Manager (GAM), formerly known as DoubleClick for Publishers (DFP). It features a full-screen layer with a side door closing effect, coupled with a base ad that remains visible in the targeted ad unit after the layer closes. The template splits the layer of creative into two equal parts, each sliding from the edges to the middle of the browser, creating a complete, unified creative with a sliding door effect.
Features:
- Horizontal and vertical directions for the sliding doors.
- Multiple sliding door animation effects including bounce and linear.
- Various layer image sizing methods: actual (using the provided size), fit (fits within the viewport), and cover (covers the entire viewport).
- The base ad supports all formats, including images (direct upload in GAM), HTML creatives, and third-party tags.
- Customizable speed for the sliding doors animation.
- Option for delayed appearance of the layer (sliding doors).
- Flexibility to use different click URLs for the layer and the base ad, allowing for precise targeting and tracking.
- Compatibility with 3rd-party tracking URLs and tags, ensuring seamless integration with analytics tools.
The Converger template supports all image formats for the layer/sliding doors and also accommodates hosted HTML creatives, as well as HTML (JavaScript) code or tags for the base ad. Supports serving via out-of-page and size-defined ad units.
Compatible with all versions of Google Ad Manager, including the free version.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Supports asynchronous Google Publisher Tags (GPT).
- Enables direct image uploads or use of URLs for self-hosted images for the layer.
- Offers the ability to upload an image directly, input HTML code, or enter URLs for self-hosted images or HTML5 banners for the base ad.
- Provides both horizontal and vertical directions, with multiple animation effects like bounce and linear, for the sliding doors.
- Allows customization of color and opacity for the background overlay of the layer.
- Option to serve ads with or without a clickthrough URL.
- Capability to track ad impressions with third-party tracking URLs or tags.
- Supports the "Active View" feature for enhanced engagement metrics.
