Creative template for Google Ad Manager Floater

Floater - Google Ad Manager creative template

The Floater is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It appears as a layer over the website, overlaying a banner on top of the web page content. By default, the banner appears in the middle of the internet browser viewport, but you can change its position. It has multiple closing options, including a button, clicking on the background, a timer, or a JS callback. The creative can appear immediately after page load, or with a time delay or when the page is scrolled down to a certain position. You can see all these features in a live preview.

This template has multiple customization options, including the ability to customize the website overlay color, closing button design, and border size and color.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive
  • hourglass_empty Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Set location for the close button
  • Close ad automatically after a specified time or by clicking on overlay background, or with the close button of course
  • picture_in_picture Change an ad position in the viewport - in the center, in any corner, or any other position of the browser viewport.
  • Customize color and opacity of background overlay, or hide it at all
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • January 23, 2023
    Version: 1.14.0
    • NEW: Exit intent event - Ad will now appear when a user is about to leave the page.
    • UPDATED: Ad will now appear with a small fade animation.
  • July 15, 2022
    Version: 1.13.1
    • FIXED: Active view measurement support bug fixes.
  • November 11, 2021
    Version: 1.13.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose; methods: close. [Can be enabled in the customization form only];
    • NEW: Configurations line implemented for more advanced changes in the template;
    • FIXED: Minor bug-fixes.
  • January 25, 2021
    Version: 1.12.1
    • FIXED: Minor bug-fixes (a border appearance issue).
  • October 4, 2020
    Version: 1.12.0
    • NEW: Set a border around a creative;
    • NEW: Add additional HTML code over a creative (useful for default texts, like "Advertisement");
    • NEW: Active view measurement support.
  • May 11, 2020
    Version: 1.11.0
    • NEW: Set fixed margins between sides of the browser viewport and the ad.
  • April 28, 2020
    Version: 1.10.2
    • UPDATED: Scroll position and time after page load criteria work simultaneously if both are specified - first of them satisfied renders the ad.
  • April 22, 2020
    Version: 1.10.1
    • NEW: An ad can be closed with the "Escape" key now.
  • January 22, 2020
    Version: 1.10.0
    • NEW: Set the scrolling position relative to a website height (for instance, show an ad when a user has scrolled down up to 80% of the height of a website).
  • December 29, 2019
    Version: 1.9.2
    • FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
  • December 27, 2019
    Version: 1.9.1
    • FIXED: a click URL bug (another) with multiple params (sub-URLs).
  • December 20, 2019
    Version: 1.9.0
    • NEW: Set the position of an ad in the viewport. By default, an ad appears in the center but can render it in the top-left corner, bottom-right corner, etc;
    • FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
  • September 25, 2019
    Version: 1.8.2
    • UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags).
  • November 13, 2018
    Version: 1.8.1
    • FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
  • June 5, 2018
    Version: 1.8.0
    • NEW: Add third-party tags to creative (like MOAT tags).
  • November 22, 2017
    Version: 1.7.0
    • NEW: use HTML code (3rd party code) as creative !!!
  • August 1, 2017
    Version: 1.6.0
    • NEW: close ad by clicking on the overlay;
    • NEW: show an ad after seconds specified;
    • NEW: hide close button;
    • FIXED: pass DFP click tracking URL to HTML creatives (iFrame) when click-through URL empty (for various click-through URLs in HTML creative).
  • July 28, 2017
    Version: 1.5.1
    • Fixed: Invalid viewport size determination
  • April 30, 2017
    Version: 1.5.0
    • New positions of the close button added.
  • March 31, 2017
    Version: 1.4.0
    • Template for "out-of-page" line items included;
    • responsiveness bug fixes.
  • January 14, 2017
    Version: 1.3.0
    • New background overlay color option;
    • cross-browser compatibility fixes (IE8 compatibility).
  • December 5, 2016
    Version: 1.2.0
    • New click-tracking option for HTML5 ads;
    • new auto-close option.
  • April 6, 2016
    Version: 1.0.0
    • Initial release

Preview & Demo

Check this template functionality and features on the preview page.

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Check the demo version on your Google Ad Manager account and your website.

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Pricing

One template
$ 209 per GAM account, up to 5 domains
  • Templates:
  • License:
    • Perpetual, lifetime usage
  • Features*:
    • Updates
    • Access to downloads
    • Access to customization form
    • Email Support

2nd Year Onward: $ 119
(43% discount)

All templates
$ 1,529 Save $ 2,233 per GAM account, up to 10 domains
  • Templates:
  • License:
    • Perpetual, lifetime usage
  • Features*:
    • Updates
    • Access to downloads
    • Access to customization form
    • Priority Email Support

2nd Year Onward: $ 869
(43% discount)

Not sure yet! Purchase One template now and upgrade to this pack within 14 days by paying the remaining price.

* Features available for the first year. The following years are subject to the reduced annual cost.

After making a purchase, you will have access to downloads of the purchased GAM templates. A confirmation email with download links will also be sent to you.

Yes, you can use the purchased GAM template on up to 5 domains for one template and 10 domains for the All templates pack. If you need a template for more domains, you must purchase additional licenses.

No, a single license is valid for one Google Ad Manager account. If you need to use the template on multiple accounts, you must purchase additional licenses on the cart page.

No, there are no recurring payments and we do not charge automatically. You can renew your license with a discounted price from your current purchase page to continue receiving all membership benefits after a year. Reminder emails will be sent to you prior to the end of the year.

The purchase includes a lifetime usage license and one year of free access to downloads, updates, customization forms, and support. After one year, you will no longer have access to updates and other membership features. However, you may continue to use your last downloaded versions as long as you need.

Yes, you can continue to use downloaded versions of the GAM template as long as you wish. The purchase includes a lifetime usage license.

If you are unable to set up our templates on your GAM account and websites within 14 days of the purchase, we will fully refund you. This policy does not apply if you do not have access to GAM or if the GPT tags are not functioning correctly on your websites. If you have any doubts about our templates, please contact us before making a purchase.

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