Since Friday (April 20) not working import/export functionality in DoubleClick for Publishers (DFP) ad-server. This is the first time when DFP has such a problem in last few years. We had to find a fast solution to provide a possibility to install purchased templates for our clients. We found and implemented. 🙂
100+ units of templates for DFP sold already
We are proud to announce that we have reached our first significant milestone last week – sold the 100th template for DoubleClick for Publishers (DFP). It’s much for us, and we are very thankful to every our client for the trust shown.
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Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates
Last year Google announced that starting on February 15 Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days.
YouTube banner generator
Occasionally we should create video banners from YouTube video links for DoubleClick for Publishers. There are no special requirements for video banners, just play YouTube video in a loop and with a sound button. The sound is disabled by default of course.
2017 Year in review and plans for 2018
First sold DFP (DoubleClick for Publishers) template was in November 2016. This year is first full year for this project, called Genecy.
Special custom creative template for client
One of our clients asked for a custom creative template that looks good on its websites and can increase CTR. Publishers steadily are seeking ways to improve CTR (click-through rate) to increase revenue from advertising.
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Last six months
Visiting our blog lately you definetelly have noticed that there are no new posts since February. In this time we have redesigned almoust entire website for our DFP templates, released a lot updates for current DFP custom creative templates and released one new template – Baselayer.
Show expanding creatives with new custom creative template for DFP
A couple of days before new year we finished and released new custom creative template for DoubleClick for Publishers (DFP), named Expander. This template was one of the most required by our clients for some time.
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How to load DoubleClick for Publishers ads on pages with infinite contents
Almost any dynamic website split content into multiple pages. Some sites for this purpose provides paging controls and reload all page on each navigation made; some append a new content when a user scrolled to the bottom (infinite scroll). These pages are a very effective place for ads to increase your revenue. It’s easy to implement DoubleClick for Publishers (DFP) tags on each page when it loaded fully with site’s header and footer. But it’s not so easy to load ads for each page on infinite scroll website or website with other AJAX pagination implementation. In this case, you should understand few DFP special functions and use special ads loading technic.
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Serve HTML5 ads easier in DFP with new creative template – Iframer
We often receive HTML5 ads that we can’t upload to DFP for various reasons by maintaining our publisher’s websites daily. One of the main reason we can’t upload is HTML5 ads without click-through URL implemented.
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