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Google Ad Manager vs. AdSense: Which is Right for Your Website?

As a publisher, monetizing your website through advertising is crucial for maintaining and growing your online business. Google offers two popular platforms for managing ads, Google Ad Manager (GAM) and Google AdSense. Both provide different features, benefits, and drawbacks, making it essential to understand the differences between them to determine which platform best suits your needs. In this article, we’ll compare GAM and AdSense, discussing their respective features and how they cater to various publisher requirements, including the integration of multiple ad networks, direct sales support, and the history of GAM.

Streamline Your Web Banner Sharing with huply.io

Genecy.com has launched a new project called huply.io, designed for easy web banner sharing with publishers. With huply.io, users can upload a banner and share it with publishers using a simple drag-and-drop interface. Once uploaded, the system generates an email with a preview and download URL, eliminating the need to send banner files via email, which can often be marked as spam by email systems.

How to Show a Popup Message if Google Ad Manager Tags are Blocked with Adblock Style Extensions

As an advertiser, you rely on Google Ad Manager (GPT) tags to display your ads to your target audience. However, some users may use adblock style extensions, which can prevent your ads from being displayed. This can be a frustrating experience for both you and your audience.

How to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers)

Did you receive an HTML5 zip bundle from an advertiser and upload it to Google Ad Manager (GAM) with HTML5 type, only to receive the following message: “Missing click tag. Add a valid click tag or exit function before uploading the creative to Ad Manager.”? Don’t worry, we’re here to help you add the missing click tag.

Creative Templates for Google Ad Manager: The Key to More Effective Ad Campaigns

Creative templates are a valuable tool for advertisers using Google Ad Manager, as they provide a range of design options and customization features that can help you create visually appealing and effective ads. In this article, we will explore 10 ways creative templates for Google Ad Manager can be used to improve the performance of your ad campaigns and streamline your ad creation process.

High-performance top scroller ads with Parallaxer template

Usually, parallax ads (also known as interscroller ads) are seen between website content. These ads split content with a fixed banner in the background – a position doesn’t change while a user scrolls up and down. Publishers using Google Ad Manager (GAM) can easily serve this ad format with our Parallaxer creative template. This is one of the most acquired templates, also the most complicated.

Show Skyscraper ads on website sides with the Wallpaper template

If your website on desktop devices has a fixed width and at least one side has an empty area, you can fill that area with Google AdSense ads and increase revenue.

In this article, we will show how with the Wallpaper template in Google Ad Manager to serve Google AdSense Skyscraper ads on one of the sides (or both sides) of a website.

Introducing Cube: A Revolutionary 3D Template for Google Ad Manager Ads

Discover the game-changing Cube template for Google Ad Manager (GAM) – designed to enhance user engagement and boost CTR. With its innovative 3D design and user-friendly swiping features, the Cube template is quickly becoming a popular choice for advertisers in Latvia and beyond. No technical expertise needed! Explore the key features and benefits of the Cube template and learn how it can transform your ad campaigns.

How to add clickTAG to Banners in Google Web Designer

Creating HTML banners with exit events in Google Web Designer is relatively simple, and you can easily upload them to Google Ad Manager as HTML5 creatives by following the official instructions. Google searches for exit events during the upload process, and if successful, it accepts the HTML banner. However, HTML banners with exit events don’t work with custom creative templates because Google doesn’t allow uploading HTML banners in creative templates. As a result, you need to use a different approach for click tracking.

How to show Google Adsense ads between article with Google Ad Manager

Publishers are seeking for ad placements with higher CTR and viewability constantly. At this moment, one of the ad formats which becomes more and more popular is the in-article format.

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