Publishers are seeking for ad placements with higher CTR and viewability constantly. At this moment, one of the ad formats which becomes more and more popular is the in-article format.
Since Friday (April 20) not working import/export functionality in DoubleClick for Publishers (DFP) ad-server. This is the first time when DFP has such a problem in last few years. We had to find a fast solution to provide a possibility to install purchased templates for our clients. We found and implemented. 🙂
We are proud to announce that we have reached our first significant milestone last week – sold the 100th template for DoubleClick for Publishers (DFP). It’s much for us, and we are very thankful to every our client for the trust shown.
Occasionally we should create video banners from YouTube video links for DoubleClick for Publishers. There are no special requirements for video banners, just play YouTube video in a loop and with a sound button. The sound is disabled by default of course.
First sold DFP (DoubleClick for Publishers) template was in November 2016. This year is first full year for this project, called Genecy.
One of our clients asked for a custom creative template that looks good on its websites and can increase CTR. Publishers steadily are seeking ways to improve CTR (click-through rate) to increase revenue from advertising.
Visiting our blog lately you definetelly have noticed that there are no new posts since February. In this time we have redesigned almoust entire website for our DFP templates, released a lot updates for current DFP custom creative templates and released one new template – Baselayer.
A couple of days before new year we finished and released new custom creative template for DoubleClick for Publishers (DFP), named Expander. This template was one of the most required by our clients for some time.
Almost any dynamic website split content into multiple pages. Some sites for this purpose provides paging controls and reload all page on each navigation made; some append a new content when a user scrolled to the bottom (infinite scroll). These pages are a very effective place for ads to increase your revenue. It’s easy to implement DoubleClick for Publishers (DFP) tags on each page when it loaded fully with site’s header and footer. But it’s not so easy to load ads for each page on infinite scroll website or website with other AJAX pagination implementation. In this case, you should understand few DFP special functions and use special ads loading technic.