New DFP template installation option

Since Friday (April 20) not working import/export functionality in DoubleClick for Publishers (DFP) ad-server. This is the first time when DFP has such a problem in last few years. We had to find a fast solution to provide a possibility to install purchased templates for our clients. We found and implemented. 🙂

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Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates

Last year Google announced that starting on February 15 Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days.

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Show expanding creatives with new custom creative template for DFP

A couple of days before new year we finished and released new custom creative template for DoubleClick for Publishers (DFP), named Expander. This template was one of the most required by our clients for some time.

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How to load DoubleClick for Publishers ads on pages with infinite contents

Almost any dynamic website split content into multiple pages. Some sites for this purpose provides paging controls and reload all page on each navigation made; some append a new content when a user scrolled to the bottom (infinite scroll). These pages are a very effective place for ads to increase your revenue. It’s easy to implement DoubleClick for Publishers (DFP) tags on each page when it loaded fully with site’s header and footer. But it’s not so easy to load ads for each page on infinite scroll website or website with other AJAX pagination implementation. In this case, you should understand few DFP special functions and use special ads loading technic.

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Serve HTML5 ads easier in DFP with new creative template – Iframer

We often receive HTML5 ads that we can’t upload to DFP for various reasons by maintaining our publisher’s websites daily. One of the main reason we can’t upload is HTML5 ads without click-through URL implemented.

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