It’s relatively easy to create HTML banners with exit events in the Google Web Designer and upload those banners in Google Ad Manager as HTML5 creatives by following to official instructions. Google seeks for exit events on the uploading process, and in a successful result, it accepts that HTML banner. But HTML banners with exit events don’t work with custom creative templates because Google doesn’t allow to upload HTML banners in creative templates. Therefore you need to use a different approach for clicks tracking.
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Publishers are seeking for ad placements with higher CTR and viewability constantly. At this moment, one of the ad formats which becomes more and more popular is the in-article format.
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New DFP template installation option
Since Friday (April 20) not working import/export functionality in DoubleClick for Publishers (DFP) ad-server. This is the first time when DFP has such a problem in last few years. We had to find a fast solution to provide a possibility to install purchased templates for our clients. We found and implemented. 🙂
100+ units of templates for DFP sold already
We are proud to announce that we have reached our first significant milestone last week – sold the 100th template for DoubleClick for Publishers (DFP). It’s much for us, and we are very thankful to every our client for the trust shown.
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Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates
Last year Google announced that starting on February 15 Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days.
YouTube banner generator
Occasionally we should create video banners from YouTube video links for DoubleClick for Publishers. There are no special requirements for video banners, just play YouTube video in a loop and with a sound button. The sound is disabled by default of course.
2017 Year in review and plans for 2018
First sold DFP (DoubleClick for Publishers) template was in November 2016. This year is first full year for this project, called Genecy.
Special custom creative template for client
One of our clients asked for a custom creative template that looks good on its websites and can increase CTR. Publishers steadily are seeking ways to improve CTR (click-through rate) to increase revenue from advertising.
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Last six months
Visiting our blog lately you definetelly have noticed that there are no new posts since February. In this time we have redesigned almoust entire website for our DFP templates, released a lot updates for current DFP custom creative templates and released one new template – Baselayer.
Show expanding creatives with new custom creative template for DFP
A couple of days before new year we finished and released new custom creative template for DoubleClick for Publishers (DFP), named Expander. This template was one of the most required by our clients for some time.
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