One of our clients asked for a custom creative template that looks good on its websites and can increase CTR. Publishers steadily are seeking ways to improve CTR (click-through rate) to increase revenue from advertising.
Visiting our blog lately you definetelly have noticed that there are no new posts since February. In this time we have redesigned almoust entire website for our DFP templates, released a lot updates for current DFP custom creative templates and released one new template – Baselayer.
A couple of days before new year we finished and released new custom creative template for DoubleClick for Publishers (DFP), named Expander. This template was one of the most required by our clients for some time.
Almost any dynamic website split content into multiple pages. Some sites for this purpose provides paging controls and reload all page on each navigation made; some append a new content when a user scrolled to the bottom (infinite scroll). These pages are a very effective place for ads to increase your revenue. It’s easy to implement DoubleClick for Publishers (DFP) tags on each page when it loaded fully with site’s header and footer. But it’s not so easy to load ads for each page on infinite scroll website or website with other AJAX pagination implementation. In this case, you should understand few DFP special functions and use special ads loading technic.
We often receive HTML5 ads that we can’t upload to DFP for various reasons by maintaining our publisher’s websites daily. One of the main reason we can’t upload is HTML5 ads without click-through URL implemented.
You received from advertiser HTML5 zip bundle and uploaded it to DoubleClick for Publishers (DFP) with HTML5 type and got following message: “Warning: Missing click tag. Add a valid click tag or exit function before uploading the creative to DFP.”?
Some of our local client publishers asked for the ad server to automate ad serving process and get more revenue from ad sales. Their websites get up to 3 million page views monthly; a budget was limited. We found that DoubleClick for Publishers Small Business was the best choice.