Genecy.com blog

Serve HTML5 Ads Easier in Google Ad Manager with New Creative Template – Iframer

We often receive HTML5 ads that we can’t upload to Google Ad Manager (GAM) (formerly known as DoubleClick for Publishers) for various reasons while maintaining our publisher’s websites daily. One of the main reasons is HTML5 ads without click-through URL implemented.

Why We Started Creating Custom Creative Templates for Google Ad Manager

Some of our local client publishers were looking for a way to automate their ad serving process and increase revenue from ad sales. These publishers received up to 3 million monthly page views, and their budget was limited. We discovered that DoubleClick for Publishers Small Business (DFP) was the best choice for their needs.

Rotator

Creative template for Google Ad Manager (GAM) which seamlessly cycles through a series of images with customizable animation styles, such as fade, move up/down.

Catfisher

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner that appears over the webpage at the bottom of the browser window and keeps that position during user scroll. Also known as Catfish.