Transform Your Direct Ad Sales with Custom GAM Formats

Creative templates for Google Ad Manager

Premium Ad Experiences for Publishers

Custom creative templates in Google Ad Manager empower publishers to deliver premium, engaging ad experiences for direct sales campaigns. Create interactive formats and specialized tracking solutions without complex coding.

  • Direct Sales Ready: Premium templates optimized for direct advertisers
  • Quick Implementation: Deploy in minutes with full GAM compatibility
  • Performance Driven: Tested for reliable delivery and engagement

How to use templates.

  1. 1

    Install a template on your Google Ad Manager account.

    Download purchased templates, extract the downloaded ZIP bundle and import a template file on your GAM account.

    * You must have an Administrator role to install creative templates on your Google Ad Manager account.

  2. 2

    Add a creative to a line item with an installed template.

    The process for adding a creative with an installed template is the same as the standard process for adding an image or HTML5 creative. Add a new line item or open an existing one, click the "Add creative" button, add creative by selecting an installed template, and fill out the form.

  3. 3

    Test the result & deliver

    Before delivering your creative, it is important to test it to ensure it is functioning as intended. To do this, open a new window or visit your website and make any necessary changes to the creative. Once you are satisfied with the result, you can begin delivering the creative.

Step-by-step guide

Watch our step-by-step guide video to learn how to install and use our custom creative templates on Google Ad Manager. That is easy.

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Creative templates

New Revealer - custom creative template for Google Ad Manager

Revealer

Creative template for Google Ad Manager (GAM) that creates an interactive scratch-off ad experience. Users can reveal the underlying creative by scratching off an overlay layer, creating an engaging and playful way to unveil advertisements.
Cube - custom creative template for Google Ad Manager

Cube

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows four images with a three-dimensional rotating cube effect. Rotate a cube with swipe events or navigation buttons.
Backgrounder - custom creative template for Google Ad Manager

Backgrounder

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows an HTML (or image) creative as a background.
Welcomer - custom creative template for Google Ad Manager

Welcomer

Creative template for Google Ad Manager (GAM) shows an ad above the website by pushing it down - at the top of the web browser. High viewability ad.
Converger - custom creative template for Google Ad Manager

Converger

Dynamic creative template for Google Ad Manager (GAM) with a sliding door effect that merges split layers into an impactful, full-screen ad display.
Get for free Clipbanner - custom creative template for Google Ad Manager

Clipbanner

Showcase your video ads with style using Clipbanner, a creative template for Google Ad Manager. Combine videos, like movie trailers, with visually engaging backgrounds to create ads that captivate and drive engagement.
Floater - custom creative template for Google Ad Manager

Floater

Creative template for Google Ad Manager (GAM). This creative template shows a banner in the fixed position over the web page content.
Slider - custom creative template for Google Ad Manager

Slider

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template makes a banner slide out from any side of the browser and shows it over a web page content.
Wallpaper - custom creative template for Google Ad Manager

Wallpaper

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template (also known as the Skin) wraps a web page with a creative.
Expander - custom creative template for Google Ad Manager

Expander

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template expands one banner to another banner on user interaction.
Rotator - custom creative template for Google Ad Manager

Rotator

Creative template for Google Ad Manager (GAM) which seamlessly cycles through a series of images with customizable animation styles, such as fade, move up/down.
Baselayer - custom creative template for Google Ad Manager

Baselayer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner over web page's content in the fixed position when a user interacts with the base banner.
Parallaxer - custom creative template for Google Ad Manager

Parallaxer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner with parallax effect - keeps the banner in the background and in the fixed position while a user is scrolling up or down.
Catfisher - custom creative template for Google Ad Manager

Catfisher

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner that appears over the webpage at the bottom of the browser window and keeps that position during user scroll. Also known as Catfish.
Intexter - custom creative template for Google Ad Manager

Intexter

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner in between the text content. Also known as in-article ads.
Interstitial - custom creative template for Google Ad Manager

Interstitial

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). Interstitial ads are full-screen ad formats covering the interface of a website. The ad is visible for a select number of seconds.
Roller - custom creative template for Google Ad Manager

Roller

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows repeatedly image banners fixed to the bottom of a browser window and spins it around in horizontal direction.
Slash - custom creative template for Google Ad Manager

Slash

Creative template for Google Ad Manager (GAM) displays two images in one container - partially visible. By moving the mouse cursor or touching the divider on touchscreens, the user covers or uncovers the images of the creative.
Sitebar - custom creative template for Google Ad Manager

Sitebar

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a fully visible ad at all times thanks to its dynamic adaptation to the screen size. It fills the empty side next to the frame of a website.
Masthead - custom creative template for Google Ad Manager

Masthead

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a standard banner (base ad) and a sticky banner, which appears when the base ad goes out of the viewport area.
Carousel - custom creative template for Google Ad Manager

Carousel

Creative template for Google Ad Manager (GAM) creates a banner with a carousel design. It consists of boxes of images and converts the banner into a moving gallery.
Bonus Responsiver - custom creative template for Google Ad Manager

Responsiver

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template makes a creative container responsive by keeping the defined aspect ratio of creative.
Get for free Iframer - custom creative template for Google Ad Manager

Iframer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). The creative template serves hosted HTML5 ad by document URL via iFrame tags. Serve video, dynamic server-side ads, and other non-standard ads.

Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen template
  • Unlimited usage across GAM networks & websites
  • Included support coverage: 1 GAM network + 1 website for 30 days
  • Email support SLA: ≤ 72h (business hours)
  • Updates: bug-fixes & compatibility for this template for 1 year
Select template

Pro Library

For growing agencies

$1,399 / year

$117 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: up to 5 GAM networks & 10 websites
  • Email support SLA: ≤ 24h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $450 custom-template credit
Start Pro

Publisher Suite

For large enterprises

$2,899 / year

$242 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: all GAM networks & all websites
  • Email support SLA: ≤ 12h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $900 custom-template credit
  • Roadmap influence + onboarding session
Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

Main features

  • Async tags

    Supports asynchronous tags.

  • 100% JavaScript

    All creative templates are developed with Vanilla JavaScript only (no external JS libraries used).

  • Tracking options

    With/without click-through URL, global clickTAG, 3rd-party impression tracking options, etc.

  • Easy install

    Special import-ready file for Google Ad Manager.

  • Technical Support

    Support with questions regarding the installation or how to use our creative templates.

Trusted by 500+ Companies

Our templates are used by publishers from over 65 countries.

  • Adept.li
  • SCG Growth Partners
  • The Advocate
  • NAVC
  • PANROTAS
  • City Football Group
  • Wolters Kluwer
  • UB Media
  • PrimaryGames
  • Guatemala