Google Ad Manager creative template

Roller

Rotating banner fixed to the bottom of the screen with smooth sliding effects.

Commercial guarantees

  • Perpetual license
  • Dependency-free
  • No external requests
  • Import-ready GAM files
  • JS callback extensible
Roller - Google Ad Manager creative template

$169 single template $699/year for access to 20+ templates

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Overview

Product description and implementation details.

The "Roller" template is a custom creative solution for Google Ad Manager that allows you to create eye-catching and engaging ads that drive conversions. This template displays a banner in the form of a horizontal scrolling ticker, with the banner sliding horizontally from one edge of the browser to the opposite edge and then repeating the process indefinitely.

You can configure the "Roller" template to spin around from a specific side, as well as customize the speed of the sliding. The template also includes the option to enable the banner to stop when the user hovers their mouse over it, providing a more interactive and engaging experience.

Overall, the "Roller" template is a powerful and flexible advertising solution that helps you create eye-catching and engaging ads that drive conversions. Its customizable features and dynamic design make it a valuable tool in your marketing strategy.

It supports all image formats and is compatible with any version of Google Ad Manager, including the free version. Supports serving via out-of-page and size-defined ad units.

Last updated: · View release notes

Extend with JavaScript callbacks

Adapt creatives to your website without modifying site code.

Use callback events to:

  • Sync with sticky headers
  • React to viewport changes
  • Trigger animations
  • Integrate custom site behavior
  • Optimize layout appearance

Our support team can help you plan and implement JS callback integrations for your site.

View JS callback documentation
Example: JavaScript callback adding a branded logo overlay to a GAM creative template

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter URL to a hosted image
  • Responsive
  • Set sliding animation speed and direction
  • Freeze sliding animation when a user hovers over the banner
  • Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
  • Serve with or without clickthrough URL
  • Set location for the close button
  • Close ad automatically after a specified time or with the close button
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Screenshots

Pricing

Buy this template or get the full library

All plans include
  • Unlimited websites
  • Unlimited GAM accounts
  • Unlimited line items & impressions
  • Perpetual license

Not sure if it will pay off?

Estimate your revenue increase based on your Google Ad Manager data.
See ROI, payback time, and when the investment breaks even.

Even small improvements (5-10%) can cover the plan cost within months.

Solo Template

For one-off campaigns or pilots

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen premium template + Responsiver (bonus)
  • Support for: 1 website for 30 days SLA ≤72h Updates for 1 year

Pro Library

Best for multi-site publishers

$1,399 / year

$117 / month – Billed annually

  • All premium templates
  • Support for:up to 10 websites
  • SLA ≤24h $350 custom-build credit

Publisher Suite

Best for agencies & multi-client ops

$2,899 / year

$242 / month – Billed annually

  • All premium templates
  • Support for:unlimited websites
  • SLA ≤12h $700 custom-build credit

20+
Premium templates
500+
Active publishers
65+
Countries served

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