Baselayer
Displays a banner overlay when users interact with a base ad.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The "Baselayer" template is a custom creative solution for Google Ad Manager that allows you to create interactive and engaging ads that drive conversions. This template consists of two banners: a base banner that appears in the targeted ad unit's position, and a second banner that appears as a layer, or popup, over the web page's content when the user interacts with the base banner.
You can customize how the layer appears, choosing to render it as a full-screen banner or with a fixed size. The "Baselayer" template also includes a range of customizable features, such as the "show-layer" label text and style, the background overlay design when the layer is visible, and the closing button.
The "Baselayer" template is a powerful and flexible advertising solution that helps you create interactive and engaging ads that drive conversions. With its customizable features and ability to showcase additional information or content to your audience, the "Baselayer" template is a valuable tool in your marketing strategy.
Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.
This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.
Screenshots
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter URL to self-hosted image or HTML5 banner
- Responsive layer
- Show layer on web page load or click or mouse over
- Hide layer after a specified time or with a close button
- Hide base banner when a layer is visible
- Add and customize "Show layer" button
- Set location for the close button of layer
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Customize color and opacity of background overlay when a layer is visible, or hide it at all
- Track ad impressions with 3rd-party tracking URL
Open the Interactive Preview
Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Simple, Transparent Pricing
Choose the plan that fits your needs. All plans include professional support and regular updates.
Solo Template
Perfect for single projects
Perpetual license (no auto-renew)
- 1 chosen template
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website for 30 days
- Email support SLA: ≤ 72h (business hours)
- Updates: bug-fixes & compatibility for this template for 1 year
Creator Library
For creative professionals
≈ $58 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website
- Email support SLA: ≤ 48h
- Continuous updates
Pro Library
For growing agencies
≈ $117 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: up to 5 GAM networks & 10 websites
- Email support SLA: ≤ 24h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $450 custom-template credit
Publisher Suite
For large enterprises
≈ $242 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: all GAM networks & all websites
- Email support SLA: ≤ 12h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $900 custom-template credit
- Roadmap influence + onboarding session
Frequently Asked Questions
Everything you need to know about our creative templates
Can I upgrade or downgrade my plan?
Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.
Can I upgrade from Solo to a subscription later?
Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.
Is there a free trial available?
We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.
Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.
What payment methods do you accept?
We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.
Can I cancel my subscription anytime?
Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.
What is a “custom template”?
A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).
Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)
What support is included?
All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.