Creative template for DoubleClick for Publishers (DFP). The Wallpaper (also known as Skin) is an ad format by which the ad frames the web page.


Supports asynchronous/synchronous tags Single image (.jpg, .png, .gif) required only for easier ad design process
Shows top part of the uploaded image with a specified height above website (zero height hides top part of the uploaded image) "Sticky" option (wallpaper's sides remains fixed as visitors scroll down)
"Parallax" option (wallpaper's sides moving with parallax effect as visitors scroll down) Custom background color option
Use with or without target URL 3rd-party impression tracking option
Pure JavaScript (no external JS libraries) Easy installation (import ready file and instructions included)
One year creative template updates for free Unlimited free technical support by email for one month
Live Preview Live preview may not work properly on mobile devices. Use live preview with PC or laptop better.

Frequently asked questions (FAQ)

What creative formats supported?

This creative template supports most popular image formats (.jpg, .png, .gif).

Why Flash (.swf) and HTML5 (.html) ads not supported?

We do not maintain Flash format because most modern internet browsers disable Flash content by default currently. HTML5 ads not supported because we can't split these ads into multiple parts to frame web page.

Can I change custom creative template default values?

Yes, You can change creative template default values. After You imported template, click on the field in the column Name and enter a new default value in the field Default value. You can change default values later.

What access rights in DFP required to install this custom creative template?

This creative template can install any user with a role that has "Edit creative templates" permission checked. Users with roles Administrator or Trafficker have this permission by default.

What ad unit size required for this custom creative template?

You can use this creative template with any existing ad unit. The template code hides ad unit by which it executed automatically. But we recommend using ad unit with fixed size 1x1 or Out-of-page for Rich Media ads.

Release notes

Version: 1.4.0 Updated: December 15, 2017
View changelog
  • Initial release
November 12, 2016
  • Cross-browser compatibility fixes (IE8 compatibility).
April 19, 2017
  • Don't break website's responsiveness (hides skin if browser window viewport width is less than a value of template variable "Page width").
May 4, 2017
  • Bug fix: positioning on load (sometimes creative appears in the incorrect position on page load).
September 21, 2017
  • NEW: set HTML element ID where creative render starts. For example, this option allows position Wallpaper under a full-width header.
September 29, 2017
  • NEW: Feature that allows users to close the skin. Show close button on left or right corner.
December 15, 2017
€ 120
$ 141.67
Charges to your account will be made in Euros. USD prices are provided as a convenience and are only an estimate based on current exchange rates. Local prices will change as the exchange rate fluctuates.
This creative template is a one-time purchase which includes a license for creative template updates and support

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