Creative template for Google Ad Manager Expander

Expander - Google Ad Manager creative template
Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template expands one banner to another banner on user interaction.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Supports SafeFrame option
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Expand creative to any direction
  • get_app Enable "Push down" effect - pushing down a website on expanding
  • unfold_more Expand creative after a specified time or on web page load or click or mouse over
  • unfold_less Collapse creative after a specified time or mouse out or with a close button
  • select_all Add and customize "Click to expand" button
  • Set location for the collapse button
  • burst_mode Set expanding and collapsing event animation settings
  • Retrieve state of the creative template in HTML banner for better user experience
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Track ad impressions with 3rd-party tracking URL

Release notes

  • May 3, 2022
    Version: 1.13.0
    • NEW: Option to enable the expanded file preload for better user experience;
    • NEW: Configurations line implemented for more advanced changes in the template;
    • FIXED: Minor bug-fixes.
  • July 23, 2021
    Version: 1.12.0
    • NEW: Show the "Click to expand" button even when an expanding on mouseover is enabled (also an option to hide the button).
  • April 23, 2021
    Version: 1.11.2
    • FIXED: a click URL bug with multiple params (sub-URLs).
  • April 22, 2021
    Version: 1.11.1
    • UPDATED: Milliseconds interval support for expanding on mouseover event (a value greater than 100 interpreted as milliseconds, in other cases as seconds).
  • March 3, 2021
    Version: 1.11.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onExpand, onCollapse; methods: close, expand, collapse. [Can be enabled in the customization form only].
  • April 19, 2020
    Version: 1.10.0
    • NEW: Multiple "clickTag" variables and click-tracking links support for HTML assets;
    • NEW: Active view measurement support;
    • NEW: Remove a creative fully by closing an expanded banner.
  • December 29, 2019
    Version: 1.9.1
    • UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags);
    • FIXED: a click URL bug with multiple params (sub-URLs).
  • January 3, 2019
    Version: 1.9.0
    • NEW: make to reload expanded HTML contents on each appearance and to remove expanded HTML contents when creative is in the collapsed state (useful when a video content should be paused in the collapsed state);
    • FIXED: few minor bugs fixed.
  • November 14, 2018
    Version: 1.8.0
    • FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
    • NEW: Add third-party tags to creative (like MOAT tags).
  • January 25, 2018
    Version: 1.7.1
    • FIXED: Invalid values in "Expanded auto-load frequency capping" breaks template functionality;
    • FIXED: Auto collapse not working in some situations.
  • December 15, 2017
    Version: 1.7.0
    • NEW: use HTML code (3rd party code) as creative.
    • FIXED: Expanding/collapsing animation is fully rebuilt.
  • September 29, 2017
    Version: 1.6.1
    • Bug fix: in some specific situations Expander doesn't appear at all (ad unit container with CSS fixed position and similar cases).
  • September 28, 2017
    Version: 1.6.0
    • NEW: expand after seconds specified automatically.
  • July 25, 2017
    Version: 1.5.0
    • New feature: frequency capping for showing expanded creative after page load;
    • New feature: fallback image (retina also) - appears when expanded creative width is larger that viewport width;
    • New feature: collapsed ad with click through URL and customizable "Click to expand" button;
    • collapsing animation as same as expanding animation.
  • June 21, 2017
    Version: 1.4.0
    • New feature: expanding animation with multiple transition effects and speed. Finally!
  • February 5, 2017
    Version: 1.3.0
    • New feature: retrieve state of creative template in HTML5 ad.
  • January 30, 2017
    Version: 1.2.0
    • Make creative expanded on load (new feature);
    • expanding with push-down effect (new feature);
    • collapse creative automatically after specified seconds (new feature);
    • horizontal positioning updated.
  • January 19, 2017
    Version: 1.1.1
    • Bug fixes
  • January 14, 2017
    Version: 1.1.0
    • Cross-browser compatibility fixes (IE8 compatibility);
    • the Z-index CSS property changed.
  • December 29, 2016
    Version: 1.0.0
    • Initial release

Preview

Check this template functionality and features on the preview page.

Live preview

Pricing

Prices in EUR | USD

Charges to your account will be made in Euros. USD prices are provided as a convenience and are only an estimate based on current exchange rates. Local prices will change as the exchange rate fluctuates.

One template
€ 189 per GAM account, up to 5 domains
  • Templates:
  • License:
    • Perpetual, lifetime usage
  • For 1 year:
    • Updates
    • Access to downloads
    • Access to customization form
    • E-mail support

Renewal price for the second year onwards:
€ 109 per year (42% discount)

All templates
€ 1,389 Save € 2,013 per GAM account, up to 10 domains
  • Templates:
    • 18 + upcoming releases
  • License:
    • Perpetual, lifetime usage
  • For 1 year:
    • Updates
    • Access to downloads
    • Access to customization form
    • E-mail support

Renewal price for the second year onwards:
€ 789 per year (43% discount)

Not sure yet! Purchase One template now and upgrade to this pack within 14 days by paying the remaining price.

You will get access to downloads of purchased GAM templates right after the purchase. You will receive a confirmation email with download links at the same time.

Yes. You can use the purchased GAM template on multiple domains - up to 5 for one template and 10 for All templates pack. You must buy additional licenses if you need a template for more domains.

No, a single license is for a single Google Ad Manager account. You can buy more licenses for additional accounts on the cart page.

No, we don't charge automatically, and there are no recurring payments. You should renew your license with a discounted price from your current purchase page to get all membership benefits after a year. You will receive reminder emails close to the end of the year.

The price includes a lifetime usage license and one year of free access to downloads, updates, customization forms and support. Therefore, you don't have access to updates and other membership features after one year. But you may still use your last downloaded versions as long as you need.

Yes, you can use downloaded versions of the GAM template as long as you want. The purchase includes a lifetime usage license.

We will refund you fully if you can't set up our templates on your GAM account and websites within 14 days after the purchase. Excluding cases when you haven't required GAM access or not working GPT tags correctly on your websites. If you are not sure about our templates, contact us before purchasing.

The available payment methods are PayPal and the most popular Credit Cards.

We use Braintree Payments (a PayPal company) to process credit card payments which are internationally respected for payment processing and are entrusted by large multinational brands. The card data you provide goes directly to Braintree over encrypted channels without touching our servers.

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