Creative template for DoubleClick for Publishers (DFP). This template expands one banner to another banner on user interaction.


Supports asynchronous and synchronous GPT tags Supports SafeFrame option
Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner Expand creative to any direction
get_app Enable "Push down" effect - pushing down a website on expanding unfold_more Expand creative after a specified time or on web page load or click or mouse over
unfold_less Collapse creative after a specified time or mouse out or with a close button select_all Add and customize "Click to expand" button
Set location for the collapse button burst_mode Set expanding and collapsing event animation settings
Retrieve state of the creative template in HTML banner for better user experience Serve with or without clickthrough URL
Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented Track ad impressions with 3rd-party tracking URL
Live Preview Live preview may not work properly on mobile devices. Use live preview with PC or laptop better.

Frequently asked questions (FAQ)

What banner formats are supported in this template?

This creative template supports most popular image formats (.jpg, .png, .gif), HTML5 (.html, .htm) banners and HTML code.

Is Flash (SWF) format supported?

This creative template doesn't support Flash (.swf) files. We don't accept Flash files because most modern internet browsers disable Flash content by default currently.

How to use HTML5 banners in this template?

This template supports two options: set link to external HTML banner or HTML code of banner. Unfortunately, there no possibilities to upload HTML banner directly in template due to DFP technical limitations.

How to track clicks for HTML5 banners?

Click tracking is very easy for HTML5 banners with this template. This template can track clicks for HTML5 banners without "clickTAG" variable implemented at all. Surely, implemented "clickTAG" variable can also be used.

Can I track clicks with HTML5 banners without clickTAG implemented?

Yes. This creative template includes the feature that makes click tracking working for any HTML5 banner.

Can I change collapsing and expanding button design for this template?

Yes. All who purchase this template will have access to creative template's customization form. This form allows change design for a collapse button. Design for expanding button is changeable in template itself.

Can I change default values for this creative template?

Yes. Default values are changeable for the creative template. More about this how to change default values find on knowledge base section.

Is this creative template works with DoubleClick for Publishers Small Business?

Yes. All our DoubleClick for Publishers (DFP) templates work with DoubleClick for Publishers and DoubleClick for Publishers Small Business. Templates are tested on DFP Small Business mainly.

What access rights required to install this creative template on DFP?

To install this template user requires access to DFP with a role that has "Edit creative templates" permission enabled. Usually, users with role "Administrator" or "Trafficker" have this permission enabled by default. More about requirements find on knowledge base section.

What ad-unit settings and sizes are the best for this template?

This template works with size defined ad-units only. Size of ad-unit will be a size for a collapsed banner. Collapsed banner will appear in a place where ad-unit is called from.

Release notes

Version: 1.7.1 Updated: January 25, 2018
View changelog
  • Initial release
December 29, 2016
  • Cross-browser compatibility fixes (IE8 compatibility);
  • the Z-index CSS property changed.
January 14, 2017
  • Bug fixes
January 19, 2017
  • Make creative expanded on load (new feature);
  • expanding with push-down effect (new feature);
  • collapse creative automatically after specified seconds (new feature);
  • horizontal positioning updated.
January 30, 2017
  • New feature: retrieve state of creative template in HTML5 ad.
February 5, 2017
  • New feature: expanding animation with multiple transition effects and speed. Finally!
June 21, 2017
  • New feature: frequency capping for showing expanded creative after page load;
  • New feature: fallback image (retina also) - appears when expanded creative width is larger that viewport width;
  • New feature: collapsed ad with click through URL and customizable "Click to expand" button;
  • collapsing animation as same as expanding animation.
July 25, 2017
  • NEW: expand after seconds specified automatically.
September 28, 2017
  • Bug fix: in some specific situations Expander doesn't appear at all (ad unit container with CSS fixed position and similar cases).
September 29, 2017
  • NEW: use HTML code (3rd party code) as creative.
  • FIXED: Expanding/collapsing animation is fully rebuilt.
December 15, 2017
  • FIXED: Invalid values in "Expanded auto-load frequency capping" breaks template functionality;
  • FIXED: Auto collapse not working in some situations.
January 25, 2018


Prices in EUR | USD
Charges to your account will be made in Euros. USD prices are provided as a convenience and are only an estimate based on current exchange rates. Local prices will change as the exchange rate fluctuates.
€ 120 per DFP account
per year
  • 1 DFP template  
  • Lifetime usage license
  • 1 year of updates
  • Access to downloads
  • Basic customization
  • Basic support
€ 600 Save 44% per DFP account
per year
  • All DFP templates + future templates
  • Lifetime usage license
  • 1 year of updates
  • Access to downloads
  • Basic customization
  • Basic support


How do I receive purchased DFP template?

You will get download URL for a file of import ready DFP template after purchase immediately. Also, download URL will be sent to your email.

Can I use DFP template on multiple domains?

Yes. You can use purchased DFP template on as many domains as your DFP account is configured. The license is limited to single DFP account.

Can I use DFP template on multiple DFP accounts?

No, a single license is for single DFP accounts. You can buy more licenses on cart page for each your DFP account.

Does the membership auto renew?

No, we don’t charge automatically, and there are no recurring subscriptions. To get access to most services after year, you should make new purchase or repurchase from your current purchase page.

What if I don’t renew my purchase after year?

The price includes a lifetime usage license and one year of free access to downloads, updates, customization system, and support. Therefore after one year, you will not receive updates and access to other membership features. But you may still use your lifetime license as long as you need.

Can I still use the DFP template once my membership expired?

Yes, you can use downloaded versions of DFP template as long as you want. Purchase includes lifetime usage license.

What is your refund policy?

We don’t refund. Check each feature of DFP template on the live preview page before purchase. If you have difficulties with template installation or usage, ask assistance from us. We will help :)

What payment method do you accept?

Currently, the available payment methods for purchasing from our website are PayPal and Credit Card.

How do you keep my card data secure?

We use Braintree Payments (a PayPal company) to process credit card payments which is internationally respected for payment processing and is entrusted by large multinational brands. Card data you provide goes directly to Braintree over encrypted channels without touching our servers.


More creative templates

Intexter New

Creative template for DoubleClick for Publishers (DFP). This creative template shows a banner in between the text content.


Creative template for DoubleClick for Publishers (DFP). This creative template shows banner over web page's content in the fixed position.


Creative template for DoubleClick for Publishers (DFP). This creative template makes banner slide out from any side of the browser and shows it over the content of web page.


Creative template for DoubleClick for Publishers (DFP). This creative template (also known as Skin) wrap frame of a web page with creative. Creative appears as the background of a web page.


Creative template for DoubleClick for Publishers (DFP). This creative template shows banner over web page's content in the fixed position when a user interacts with the base banner.


Creative template for DoubleClick for Publishers (DFP). This creative template shows banner with parallax effect - keeps the banner in the background and in the fixed position while a user is scrolling up or down.


Creative template for DoubleClick for Publishers (DFP). This creative template shows a banner that appears over the webpage at the bottom of the browser window and keeps that position during user scroll. Also known as Catfish.


Creative template for DoubleClick for Publishers (DFP). This creative template shows repeatedly image banners fixed to the bottom of a browser window and horizontally are sliding around.

Iframer Get for free

Creative template for DoubleClick for Publishers (DFP). The creative template serves hosted HTML5 ad by document URL via iFrame tags. Serve video, dynamic server-side ads and other non-standard ads.