Creative template for DoubleClick for Publishers (DFP). This template show banner which expands and show another image or HTML5 file when a user clicks or mouse over the banner.


Supports asynchronous/synchronous tags Supports SafeFrame option
Image or HTML5 file for collapsed and expanded banner sizes Expanding to any direction
Expanding on click or mouse over Expanding with push-down effect
Show expanded on load Expanding after custom time when mouse over
Auto-collapse after a time delay Retrieve state of creative template in HTML5 ad
Easy click tracking for any HTML5 ad, even without "clickTag" implemented Custom collapse button positions
Third-party impression tracking option Pure JavaScript (no external JS libraries)
Easy installation (import ready file and instructions included) One year creative template updates for free
Unlimited free technical support by email for one month
Live Preview Live preview may not work properly on mobile devices. Use live preview with PC or laptop better.

Frequently asked questions (FAQ)

What creative formats supported?

This creative template supports most popular image formats (.jpg, .png, .gif) and HTML5 (.html) ads. HTML5 ads can be used by its web address (URL) only.

Is Flash (SWF) format supported?

Flash (.swf) files not supported in this custom creative templates. We do not maintain Flash format because most modern internet browsers disable Flash content by default currently.

How to use HTML5 ads?

To use HTML5 ad in this creative template, You need to get banner landing page URL firstly. Follow these steps:

  1. Upload all HTML5 banner assets to remote server (via FTP for example);
  2. Get URL to uploaded HTML5 ad landing page file (index.html usually);
  3. Provide this URL in this custom creative template field "File URL" and set fields "Source Type" value to "iFrame";
  4. Set other template fields values as required and save it.

How to track clicks for HTML5 ads?

There are two options to track clicks: use HTML5 ad that has a clickTag variable implemented in it and set its name to template's "clickTAG name" field or use any HTML5 ad and set "Add Global clickTAG" field to "YES".

Can I use HTML5 ads without clickTAG and track clicks?

Yes. This creative template includes a unique technique that allows track clicks for any HTML5 ad, even without click tracking variable implemented in it.

Can I change custom creative template default values?

Yes, You can change creative template default values. After You imported template, click on the field in the column Name and enter a new default value in the field Default value. You can change default values later.

Is this creative template works with DoubleClick for Publishers Small Business?

Yes. All DoubleClick for Publishers (DFP) templates made by Genecy.com are created and tested for DFP Small Business mainly.

What access rights in DFP required to install this custom creative template?

This creative template can install any user with a role that has "Edit creative templates" permission checked. Users with roles Administrator or Trafficker have this permission by default.

Release notes

Version: 1.7.0 Updated: December 15, 2017
View changelog
  • Initial release
December 29, 2016
  • Cross-browser compatibility fixes (IE8 compatibility);
  • the Z-index CSS property changed.
January 14, 2017
  • Bug fixes
January 19, 2017
  • Make creative expanded on load (new feature);
  • expanding with push-down effect (new feature);
  • collapse creative automatically after specified seconds (new feature);
  • horizontal positioning updated.
January 30, 2017
  • New feature: retrieve state of creative template in HTML5 ad.
February 5, 2017
  • New feature: expanding animation with multiple transition effects and speed. Finally!
June 21, 2017
  • New feature: frequency capping for showing expanded creative after page load;
  • New feature: fallback image (retina also) - appears when expanded creative width is larger that viewport width;
  • New feature: collapsed ad with click through URL and customizable "Click to expand" button;
  • collapsing animation as same as expanding animation.
July 25, 2017
  • NEW: expand after seconds specified automatically.
September 28, 2017
  • Bug fix: in some specific situations Expander doesn't appear at all (ad unit container with CSS fixed position and similar cases).
September 29, 2017
  • NEW: use HTML code (3rd party code) as creative.
  • FIXED: Expanding/collapsing animation is fully rebuilt.
December 15, 2017
€ 120
$ 141.67
Charges to your account will be made in Euros. USD prices are provided as a convenience and are only an estimate based on current exchange rates. Local prices will change as the exchange rate fluctuates.
This creative template is a one-time purchase which includes a license for creative template updates and support

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