Overview
Product description and implementation details.
The "Parallaxer" is a cutting-edge creative template for Google Ad Manager (GAM) that is perfect for the modern advertiser. This template, also known as an interscroller, is responsive and will look great on any device.
With the "Parallaxer", you have flexibility in how you display your creative. You can use various sizing methods to cover the entire container area, show your creative in its actual size, or even make it the same size as the browser viewport. The template also features automatic container height detection to ensure that your ad always looks its best.
Customization is key with the "Parallaxer". You can adjust the background to match your brand, and add foreground elements that scroll with the container. Plus, you have control over the text above and below your creative, giving you even more control over the look and feel of your ad.
Take your advertising to the next level with the "Parallaxer" template. It's a responsive, customizable, and powerful solution for creating engaging ads that drive conversions.
Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.
This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.
Last updated: · View release notes
Extend with JavaScript callbacks
Adapt creatives to your website without modifying site code.
Use callback events to:
- Sync with sticky headers
- React to viewport changes
- Trigger animations
- Integrate custom site behavior
- Optimize layout appearance
Our support team can help you plan and implement JS callback integrations for your site.
View JS callback documentation
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
- Set banner sizing method (size of ad-unit, actual size, size of the viewport)
- Set parallax effect (move banner with a different speed than a speed of scrolling or keep fixed in the background)
- Set the background color of ad container for better user experience
- Set text and its style before and after a banner
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Track ad impressions with 3rd-party tracking URL or 3rd-party tags
- Google Ad Manager "Active view" measurement support.
