Creative template for Google Ad Manager Floater

Floater - Google Ad Manager creative template

The Floater is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It appears as a layer over the website, overlaying a banner on top of the web page content. By default, the banner appears in the middle of the internet browser viewport, but you can change its position. It has multiple closing options, including a button, clicking on the background, a timer, or a JS callback. The creative can appear immediately after page load, or with a time delay or when the page is scrolled down to a certain position. You can see all these features in a live preview.

This template has multiple customization options, including the ability to customize the website overlay color, closing button design, and border size and color.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive
  • hourglass_empty Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Set location for the close button
  • Close ad automatically after a specified time or by clicking on overlay background, or with the close button of course
  • picture_in_picture Change an ad position in the viewport - in the center, in any corner, or any other position of the browser viewport.
  • Customize color and opacity of background overlay, or hide it at all
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • September 4, 2023
    Version: 1.14.1
    • FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
  • January 23, 2023
    Version: 1.14.0
    • NEW: Exit intent event - Ad will now appear when a user is about to leave the page.
    • UPDATED: Ad will now appear with a small fade animation.
  • July 15, 2022
    Version: 1.13.1
    • FIXED: Active view measurement support bug fixes.
  • November 11, 2021
    Version: 1.13.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose; methods: close. [Can be enabled in the customization form only];
    • NEW: Configurations line implemented for more advanced changes in the template;
    • FIXED: Minor bug-fixes.
  • January 25, 2021
    Version: 1.12.1
    • FIXED: Minor bug-fixes (a border appearance issue).
  • October 4, 2020
    Version: 1.12.0
    • NEW: Set a border around a creative;
    • NEW: Add additional HTML code over a creative (useful for default texts, like "Advertisement");
    • NEW: Active view measurement support.
  • May 11, 2020
    Version: 1.11.0
    • NEW: Set fixed margins between sides of the browser viewport and the ad.
  • April 28, 2020
    Version: 1.10.2
    • UPDATED: Scroll position and time after page load criteria work simultaneously if both are specified - first of them satisfied renders the ad.
  • April 22, 2020
    Version: 1.10.1
    • NEW: An ad can be closed with the "Escape" key now.
  • January 22, 2020
    Version: 1.10.0
    • NEW: Set the scrolling position relative to a website height (for instance, show an ad when a user has scrolled down up to 80% of the height of a website).
  • December 29, 2019
    Version: 1.9.2
    • FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
  • December 27, 2019
    Version: 1.9.1
    • FIXED: a click URL bug (another) with multiple params (sub-URLs).
  • December 20, 2019
    Version: 1.9.0
    • NEW: Set the position of an ad in the viewport. By default, an ad appears in the center but can render it in the top-left corner, bottom-right corner, etc;
    • FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
  • September 25, 2019
    Version: 1.8.2
    • UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags).
  • November 13, 2018
    Version: 1.8.1
    • FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
  • June 5, 2018
    Version: 1.8.0
    • NEW: Add third-party tags to creative (like MOAT tags).
  • November 22, 2017
    Version: 1.7.0
    • NEW: use HTML code (3rd party code) as creative !!!
  • August 1, 2017
    Version: 1.6.0
    • NEW: close ad by clicking on the overlay;
    • NEW: show an ad after seconds specified;
    • NEW: hide close button;
    • FIXED: pass DFP click tracking URL to HTML creatives (iFrame) when click-through URL empty (for various click-through URLs in HTML creative).
  • July 28, 2017
    Version: 1.5.1
    • Fixed: Invalid viewport size determination
  • April 30, 2017
    Version: 1.5.0
    • New positions of the close button added.
  • March 31, 2017
    Version: 1.4.0
    • Template for "out-of-page" line items included;
    • responsiveness bug fixes.
  • January 14, 2017
    Version: 1.3.0
    • New background overlay color option;
    • cross-browser compatibility fixes (IE8 compatibility).
  • December 5, 2016
    Version: 1.2.0
    • New click-tracking option for HTML5 ads;
    • new auto-close option.
  • April 6, 2016
    Version: 1.0.0
    • Initial release

Preview & Demo

Check this template functionality and features on the preview page.

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Check the demo version on your Google Ad Manager account and your website.

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Pricing

Select Number of Domains (Websites):

One Five All
First Year Price $ 219 $ 659 $ 1,459
Included Templates 1 5 All
Responsiver Template Included done done done
Customization Form done done done
JS Callback Snippets Library (Coming Soon) close done done
Includes New Templates close close done
Support E-mail E-mail Priority e-mail
Add to cart Add this template to the cart. Add to cart Add this to cart and select 4 more templates. Add to cart Add all 18 templates to the cart.
2nd Year & Onward Renewal Price $ 139 $ 399 $ 879

Priority email support means that you will get faster response times compared to regular email support.

Each subdomain is counted as a separate domain (website). The only exception is a domain with "www" and without it; these are counted as a single domain.

Our templates are sold under a perpetual license. This license is issued for a single Google Ad Manager (GAM) account. If you intend to use the templates for another GAM account, you will need to make another purchase.

No, there are no recurring payments, and we do not charge automatically. If you wish to renew your license, you can do so with a discounted price from your current purchase page. This ensures you continue receiving all membership benefits after a year. We will send reminder emails before your membership expires.

You will get access to downloads immediately after your purchase.

Absolutely! You can continue to use downloaded versions of the GAM template indefinitely. Your purchase includes a lifetime usage license.

Yes, you can upgrade the number of domains through your purchase page. If you wish to downgrade or upgrade to the 'All templates' plan, please contact us. Note: Our upgrading options are still in the development process and will be available soon. If you need to upgrade now, reach out to us directly.

If you cannot set up our templates on your GAM account and websites within 14 days of purchase, we will provide a full refund. However, if you do not have access to GAM or if the GPT tags on your websites are not functioning correctly, this policy will not apply. Please contact us with any concerns or doubts about our templates before purchasing.

Yes, we offer a 50% discount for non-profits and educational institutions. Please contact us with proof of your eligibility to avail of this discount.

We accept payments through PayPal and most major credit cards.

Your card security is paramount to us. We process credit card payments using Braintree Payments, a renowned and trustworthy PayPal company. The card information you provide is sent directly to Braintree over encrypted channels, ensuring it doesn't pass through our servers at all.

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