Creative template for Google Ad Manager Floater

Floater - Google Ad Manager creative template

The Floater is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It appears as a layer over the website, overlaying a banner on top of the web page content. By default, the banner appears in the middle of the internet browser viewport, but you can change its position. It has multiple closing options, including a button, clicking on the background, a timer, or a JS callback. The creative can appear immediately after page load, or with a time delay or when the page is scrolled down to a certain position. You can see all these features in a live preview.

This template has multiple customization options, including the ability to customize the website overlay color, closing button design, and border size and color.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive
  • hourglass_empty Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Set location for the close button
  • Close ad automatically after a specified time or by clicking on overlay background, or with the close button of course
  • picture_in_picture Change an ad position in the viewport - in the center, in any corner, or any other position of the browser viewport.
  • Customize color and opacity of background overlay, or hide it at all
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • January 23, 2023
    Version: 1.14.0
    • NEW: Exit intent event - Ad will now appear when a user is about to leave the page.
    • UPDATED: Ad will now appear with a small fade animation.
  • July 15, 2022
    Version: 1.13.1
    • FIXED: Active view measurement support bug fixes.
  • November 11, 2021
    Version: 1.13.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose; methods: close. [Can be enabled in the customization form only];
    • NEW: Configurations line implemented for more advanced changes in the template;
    • FIXED: Minor bug-fixes.
  • January 25, 2021
    Version: 1.12.1
    • FIXED: Minor bug-fixes (a border appearance issue).
  • October 4, 2020
    Version: 1.12.0
    • NEW: Set a border around a creative;
    • NEW: Add additional HTML code over a creative (useful for default texts, like "Advertisement");
    • NEW: Active view measurement support.
  • May 11, 2020
    Version: 1.11.0
    • NEW: Set fixed margins between sides of the browser viewport and the ad.
  • April 28, 2020
    Version: 1.10.2
    • UPDATED: Scroll position and time after page load criteria work simultaneously if both are specified - first of them satisfied renders the ad.
  • April 22, 2020
    Version: 1.10.1
    • NEW: An ad can be closed with the "Escape" key now.
  • January 22, 2020
    Version: 1.10.0
    • NEW: Set the scrolling position relative to a website height (for instance, show an ad when a user has scrolled down up to 80% of the height of a website).
  • December 29, 2019
    Version: 1.9.2
    • FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
  • December 27, 2019
    Version: 1.9.1
    • FIXED: a click URL bug (another) with multiple params (sub-URLs).
  • December 20, 2019
    Version: 1.9.0
    • NEW: Set the position of an ad in the viewport. By default, an ad appears in the center but can render it in the top-left corner, bottom-right corner, etc;
    • FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
  • September 25, 2019
    Version: 1.8.2
    • UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags).
  • November 13, 2018
    Version: 1.8.1
    • FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
  • June 5, 2018
    Version: 1.8.0
    • NEW: Add third-party tags to creative (like MOAT tags).
  • November 22, 2017
    Version: 1.7.0
    • NEW: use HTML code (3rd party code) as creative !!!
  • August 1, 2017
    Version: 1.6.0
    • NEW: close ad by clicking on the overlay;
    • NEW: show an ad after seconds specified;
    • NEW: hide close button;
    • FIXED: pass DFP click tracking URL to HTML creatives (iFrame) when click-through URL empty (for various click-through URLs in HTML creative).
  • July 28, 2017
    Version: 1.5.1
    • Fixed: Invalid viewport size determination
  • April 30, 2017
    Version: 1.5.0
    • New positions of the close button added.
  • March 31, 2017
    Version: 1.4.0
    • Template for "out-of-page" line items included;
    • responsiveness bug fixes.
  • January 14, 2017
    Version: 1.3.0
    • New background overlay color option;
    • cross-browser compatibility fixes (IE8 compatibility).
  • December 5, 2016
    Version: 1.2.0
    • New click-tracking option for HTML5 ads;
    • new auto-close option.
  • April 6, 2016
    Version: 1.0.0
    • Initial release

Preview & Demo

Check this template functionality and features on the preview page.

Live preview

Check the demo version on your Google Ad Manager account and your website.

Get a demo

Pricing

Prices in EUR | USD

Charges to your account will be made in Euros. USD prices are provided as a convenience and are only an estimate based on current exchange rates. Local prices will change as the exchange rate fluctuates.

One template
€ 189 per GAM account, up to 5 domains
  • Templates:
  • License:
    • Perpetual, lifetime usage
  • For 1 year:
    • Updates
    • Access to downloads
    • Access to customization form
    • E-mail support

Renewal price after the first year:
€ 109 per year (42% discount). This discounted renewal price applies to all subsequent years.

All templates
€ 1,389 Save € 2,013 per GAM account, up to 10 domains
  • Templates:
    • 18 + future releases
  • License:
    • Perpetual, lifetime usage
  • For 1 year:
    • Updates
    • Access to downloads
    • Access to customization form
    • E-mail support

Renewal price after the first year:
€ 789 per year (43% discount). This discounted renewal price applies to all subsequent years.

Not sure yet! Purchase One template now and upgrade to this pack within 14 days by paying the remaining price.

After making a purchase, you will have access to downloads of the purchased GAM templates. A confirmation email with download links will also be sent to you.

Yes, you can use the purchased GAM template on up to 5 domains for one template and 10 domains for the All templates pack. If you need a template for more domains, you must purchase additional licenses.

No, a single license is valid for one Google Ad Manager account. If you need to use the template on multiple accounts, you must purchase additional licenses on the cart page.

No, there are no recurring payments and we do not charge automatically. You can renew your license with a discounted price from your current purchase page to continue receiving all membership benefits after a year. Reminder emails will be sent to you prior to the end of the year.

The purchase includes a lifetime usage license and one year of free access to downloads, updates, customization forms, and support. After one year, you will no longer have access to updates and other membership features. However, you may continue to use your last downloaded versions as long as you need.

Yes, you can continue to use downloaded versions of the GAM template as long as you wish. The purchase includes a lifetime usage license.

If you are unable to set up our templates on your GAM account and websites within 14 days of the purchase, we will fully refund you. This policy does not apply if you do not have access to GAM or if the GPT tags are not functioning correctly on your websites. If you have any doubts about our templates, please contact us before making a purchase.

We accept PayPal and the most popular credit cards.

We use Braintree Payments, a PayPal company, to process credit card payments. Braintree is internationally respected for payment processing and is trusted by large multinational brands. The card data you provide goes directly to Braintree over encrypted channels without touching our servers.

More creative templates

New

Carousel

Creative template for Google Ad Manager (GAM) creates a banner with a carousel design. It consists of boxes of images and converts the banner into a moving gallery.

Cube

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows four images with a three-dimensional rotating cube effect. Rotate a cube with swipe events or navigation buttons.

Backgrounder

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows an HTML (or image) creative as a background.

Welcomer

Creative template for Google Ad Manager (GAM) shows an ad above the website by pushing it down - at the top of the web browser. High viewability ad.

Slider

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template makes a banner slide out from any side of the browser and shows it over a web page content.

Wallpaper

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template (also known as the Skin) wraps a web page with a creative.

Expander

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template expands one banner to another banner on user interaction.

Baselayer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner over web page's content in the fixed position when a user interacts with the base banner.

Parallaxer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows banner with parallax effect - keeps the banner in the background and in the fixed position while a user is scrolling up or down.

Catfisher

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner that appears over the webpage at the bottom of the browser window and keeps that position during user scroll. Also known as Catfish.

Intexter

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner in between the text content. Also known as in-article ads.

Interstitial

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). Interstitial ads are full-screen ad formats covering the interface of a website. The ad is visible for a select number of seconds.

Roller

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows repeatedly image banners fixed to the bottom of a browser window and spins it around in horizontal direction.

Slash

Creative template for Google Ad Manager (GAM) displays two images in one container - partially visible. By moving the mouse cursor or touching the divider on touchscreens, the user covers or uncovers the images of the creative.

Sitebar

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a fully visible ad at all times thanks to its dynamic adaptation to the screen size. It fills the empty side next to the frame of a website.

Masthead

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a standard banner (base ad) and a sticky banner, which appears when the base ad goes out of the viewport area.
Bonus

Responsiver

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This template makes a creative container responsive by keeping the defined aspect ratio of creative.
Get for free

Iframer

Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). The creative template serves hosted HTML5 ad by document URL via iFrame tags. Serve video, dynamic server-side ads, and other non-standard ads.