Creative template for DoubleClick for Publishers (DFP). This creative template appears over a web page's content in fixed position.


Supports asynchronous/synchronous tags Upload image, or provide image or HTML5 ad by URL
Responsive Visible immediately or when scrolled down to specified position
With/without target URL Easy click tracking for any HTML5 ad, even without "clickTag" implemented
Various locations for close button Display ad after the page loaded or after specified seconds
Auto-close option to close automatically the ad after specified number of seconds Set background overlay color and opacity.
3rd-party impression tracking option Counts impression if ad is visible (for Out-of-page line items only)
Pure JavaScript (no external JS libraries) Easy installation (import ready file and instructions included)
One year creative template updates for free Unlimited free technical support by email for one month
Live Preview Live preview may not work properly on mobile devices. Use live preview with PC or laptop better.

Frequently asked questions (FAQ)

What creative formats supported?

This creative template supports most popular image formats (.jpg, .png, .gif) and HTML5 (.html) ads. HTML5 ads can be used by its web address (URL) only.

Is Flash (SWF) format supported?

Flash (.swf) files not supported in this custom creative templates. We do not maintain Flash format because most modern internet browsers disable Flash content by default currently.

How to use HTML5 ads?

To use HTML5 ad in this creative template, You need to get banner landing page URL firstly. Follow these steps:

  1. Upload all HTML5 banner assets to remote server (via FTP for example);
  2. Get URL to uploaded HTML5 ad landing page file (index.html usually);
  3. Provide this URL in this custom creative template field "File URL" and set fields "Source Type" value to "iFrame";
  4. Set other template fields values as required and save it.

How to track clicks for HTML5 ads?

There are two options to track clicks: use HTML5 ad that has a clickTag variable implemented in it and set its name to template's "clickTAG name" field or use any HTML5 ad and set "Add Global clickTAG" field to "YES".

Can I use HTML5 ads without clickTAG and track clicks?

Yes. This creative template includes a unique technique that allows track clicks for any HTML5 ad, even without click tracking variable implemented in it.

Can I change creative close button design?

Yes, we have released customization form recently where you can change close button design and opacity.

Can I change custom creative template default values?

Yes, You can change creative template default values. After You imported template, click on the field in the column Name and enter a new default value in the field Default value. You can change default values later.

Is this creative template works with DoubleClick for Publishers Small Business?

Yes. All DoubleClick for Publishers (DFP) templates made by Genecy.com are created and tested for DFP Small Business mainly.

What access rights in DFP required to install this custom creative template?

This creative template can install any user with a role that has "Edit creative templates" permission checked. Users with roles Administrator or Trafficker have this permission by default.

What ad unit size required for this custom creative template?

You can use this creative template with any existing ad unit. The template code hides ad unit by which it executed automatically. But we recommend using ad unit with fixed size 1x1 or Out-of-page for Rich Media ads.

Release notes

Version: 1.7.0 Updated: November 22, 2017
View changelog
  • Initial release
April 6, 2016
  • New click-tracking option for HTML5 ads;
  • new auto-close option.
December 5, 2016
  • New background overlay color option;
  • cross-browser compatibility fixes (IE8 compatibility).
January 14, 2017
  • Template for "out-of-page" line items included;
  • responsiveness bug fixes.
March 31, 2017
  • New positions of the close button added.
April 30, 2017
  • Fixed: Invalid viewport size determination
July 28, 2017
  • NEW: close ad by clicking on the overlay;
  • NEW: show an ad after seconds specified;
  • NEW: hide close button;
  • FIXED: pass DFP click tracking URL to HTML creatives (iFrame) when click-through URL empty (for various click-through URLs in HTML creative).
August 1, 2017
  • NEW: use HTML code (3rd party code) as creative !!!
November 22, 2017


Prices in EUR | USD
Charges to your account will be made in Euros. USD prices are provided as a convenience and are only an estimate based on current exchange rates. Local prices will change as the exchange rate fluctuates.
€ 120 per DFP account
per year
  • 1 DFP template
  • Lifetime usage license
  • 1 year of updates
  • Access to downloads
  • Basic customization
  • Basic support
€ 600 per DFP account
per year
  • All DFP templates
  • Lifetime usage license
  • 1 year of updates
  • Access to downloads
  • Basic customization
  • Basic support


How do I receive purchased DFP template?

You will get download URL for a file of import ready DFP template after purchase immediately. Also, download URL will be sent to your email.

Can I use DFP template on multiple domains?

Yes. You can use purchased DFP template on as many domains as your DFP account is configured. The license is limited to single DFP account.

Can I use DFP template on multiple DFP accounts?

No, a single license is for single DFP accounts. You can buy more licenses on cart page for each your DFP account.

Does the membership auto renew?

No, we don’t charge automatically, and there are no recurring subscriptions. To get access to most services after year, you should make new purchase or repurchase from your current purchase page.

What if I don’t renew my purchase after year?

The price includes a lifetime usage license and one year of free access to downloads, updates, customization system, and support. Therefore after one year, you will not receive updates and access to other membership features. But you may still use your lifetime license as long as you need.

Can I still use the DFP template once my membership expired?

Yes, you can use downloaded versions of DFP template as long as you want. Purchase includes lifetime usage license.

What is your refund policy?

We don’t refund. Check each feature of DFP template on the live preview page before purchase. If you have difficulties with template installation or usage, ask assistance from us. We will help :)

What payment method do you accept?

Currently, the available payment methods for purchasing from our website are PayPal and Credit Card.

How do you keep my card data secure?

We use Braintree Payments (a PayPal company) to process credit card payments which is internationally respected for payment processing and is entrusted by large multinational brands. Card data you provide goes directly to Braintree over encrypted channels without touching our servers.


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