Creative template for Google Ad Manager Backgrounder

Backgrounder - Google Ad Manager creative template

The Backgrounder is a powerful creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP) that allows you to showcase your brand in a unique and eye-catching way. With the ability to display an HTML or image creative as a clickable background on your website, you'll be able to grab the attention of your visitors and drive conversions.

The background can be set as fixed, staying in place while the user scrolls, or set to scroll along with the page. You can customize the background color and closing button design to match your brand's aesthetic. This template is perfect for video ads. Increase engagement and drive results with the Backgrounder template.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Enable "Sticky" effect (a background creative stays at the fixed position on scrolling)
  • Various background creative sizing methods
  • Set custom background color for the best background creative integration
  • Set top padding and offset from the top of the viewport
  • clear Allow close a background creative for your visitors with a built-in closing button
  • Serve with or without clickthrough URL
  • Track ad impressions with 3rd-party tracking URL
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • June 14, 2022
    Version: 1.2.0
    • NEW: changes pointer cursor when a mouse moves over the creative;
    • FIXED: removes click event when a creative closed.
  • June 3, 2022
    Version: 1.1.0
    • NEW: configuration-line parameter - to render 3rd-party tags within the "iframe" tag ["appendHtmlIframe=yes|no"; default: no];
    • FIXED: Minor bug-fixes.
  • May 31, 2021
    Version: 1.0.1
    • FIXED: a click URL and closing functionality bug fixed when top space is set.
  • May 25, 2021
    Version: 1.0.0
    • Initial release.

Preview

Check this template functionality and features on the preview page.

Live preview

Pricing

Prices in EUR | USD

Charges to your account will be made in Euros. USD prices are provided as a convenience and are only an estimate based on current exchange rates. Local prices will change as the exchange rate fluctuates.

One template
€ 189 per GAM account, up to 5 domains
  • Templates:
  • License:
    • Perpetual, lifetime usage
  • For 1 year:
    • Updates
    • Access to downloads
    • Access to customization form
    • E-mail support

Renewal price after the first year:
€ 109 per year (42% discount). This discounted renewal price applies to all subsequent years.

All templates
€ 1,389 Save € 2,013 per GAM account, up to 10 domains
  • Templates:
    • 18 + future releases
  • License:
    • Perpetual, lifetime usage
  • For 1 year:
    • Updates
    • Access to downloads
    • Access to customization form
    • E-mail support

Renewal price after the first year:
€ 789 per year (43% discount). This discounted renewal price applies to all subsequent years.

Not sure yet! Purchase One template now and upgrade to this pack within 14 days by paying the remaining price.

After making a purchase, you will have access to downloads of the purchased GAM templates. A confirmation email with download links will also be sent to you.

Yes, you can use the purchased GAM template on up to 5 domains for one template and 10 domains for the All templates pack. If you need a template for more domains, you must purchase additional licenses.

No, a single license is valid for one Google Ad Manager account. If you need to use the template on multiple accounts, you must purchase additional licenses on the cart page.

No, there are no recurring payments and we do not charge automatically. You can renew your license with a discounted price from your current purchase page to continue receiving all membership benefits after a year. Reminder emails will be sent to you prior to the end of the year.

The purchase includes a lifetime usage license and one year of free access to downloads, updates, customization forms, and support. After one year, you will no longer have access to updates and other membership features. However, you may continue to use your last downloaded versions as long as you need.

Yes, you can continue to use downloaded versions of the GAM template as long as you wish. The purchase includes a lifetime usage license.

If you are unable to set up our templates on your GAM account and websites within 14 days of the purchase, we will fully refund you. This policy does not apply if you do not have access to GAM or if the GPT tags are not functioning correctly on your websites. If you have any doubts about our templates, please contact us before making a purchase.

We accept PayPal and the most popular credit cards.

We use Braintree Payments, a PayPal company, to process credit card payments. Braintree is internationally respected for payment processing and is trusted by large multinational brands. The card data you provide goes directly to Braintree over encrypted channels without touching our servers.

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