Welcomer

Pushes the website down to display a banner at the very top. High visibility and strong impact.

Compatible with all GAM versions
Welcomer - Google Ad Manager creative template

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Creative template for Google Ad Manager

The Welcomer creative template for Google Ad Manager is a high-viewability ad format that displays a banner at the top of the web browser, pushing down the website content for easy viewing. This ad format is designed to be fully visible on page load, allowing users to easily scroll down to view the website content.

One of the key features of the Welcomer template is its customizable background. This allows you to select a background color or image that best aligns with your brand and marketing goals. The template also includes a customizable "Scroll down" tip, which can be modified to fit your brand's tone and style.

In addition to these customization options, the Welcomer template is also optimized for mobile devices, ensuring that your ads are delivered effectively across all devices and platforms. This template is a great choice for advertisers looking to increase visibility and engagement with their target audience.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.

Last updated: 2025-11-05 · View release notes

Screenshots

Features

  • Supports asynchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Supports responsive banners
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Supports a scroll-down tip for a better user experience.
  • Set location for the close button
  • Supports "Active View" feature
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags

Explore the Demo & Interactive Preview

Use the demo to see live behavior, and the interactive preview to change fields and validate functionality and features.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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$119 one-time
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  • Support coverage:1 GAM + 1 website for 30 days
  • SLA ≤72hUpdates for 1 year

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$1,399 / year
$1,190 / year
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  • Unlimited usage
  • Support coverage:up to 5 GAM + 10 websites
  • SLA ≤24h$350 custom-build credit

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$2,899 / year
$2,320 / year
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  • Unlimited usage
  • Support coverage:all GAM + all websites
  • SLA ≤12h$700 custom-build credit

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