Creative template for Google Ad Manager Welcomer

Welcomer - Google Ad Manager creative template

The Welcomer creative template for Google Ad Manager is a high-viewability ad format that displays a banner at the top of the web browser, pushing down the website content for easy viewing. This ad format is designed to be fully visible on page load, allowing users to easily scroll down to view the website content.

One of the key features of the Welcomer template is its customizable background. This allows you to select a background color or image that best aligns with your brand and marketing goals. The template also includes a customizable "Scroll down" tip, which can be modified to fit your brand's tone and style.

In addition to these customization options, the Welcomer template is also optimized for mobile devices, ensuring that your ads are delivered effectively across all devices and platforms. This template is a great choice for advertisers looking to increase visibility and engagement with their target audience.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.

Screenshots

Main features

Supports asynchronous GPT tags
Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
Supports responsive banners
Serve with or without clickthrough URL
Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
Supports a scroll-down tip for a better user experience.
Set location for the close button
Supports "Active View" feature
Track ad impressions with 3rd-party tracking URL or 3rd-party tags

Release notes

May 21, 2025
Version: 1.5.0
- NEW: Added native video support (up to 1 MB uploaded or provided by URL). The "videoEnded" event is dispatched when the video reaches the end, which can be used for JS callbacks, such as closing the ad.
- NEW: Introduced HTML tag support, allowing the use of GPT passback tags, AdSense tags, etc., rendered inside the ad container (outside the iFrame).
- NEW: Implemented an invalid clicks prevention system on creative load to capture accidental clicks on the ad while users are interacting with the website.
- NEW: Added option to control how clipping positions the creative.
- NEW: Added option to change the default "Scroll down tip" color by setting "scrollDownImgColor=#FFFFFF" in the "Configurations" field.
June 28, 2024
Version: 1.4.0
- NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality.
- UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
- UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
- FIXED: Addressed minor bug fixes.
April 14, 2023
Version: 1.3.2
- FIXED: Issue with the "Html code" material source where it didn't work correctly has been resolved.
March 10, 2023
Version: 1.3.1
- UPDATED: The specified file width is now the maximum width for the creative when 'Fit' is selected in the 'File Sizing' field.
- NEW: Class names have been added for most HTML elements generated by the template for easier customization and deeper integration with website design.
February 6, 2023
Version: 1.3.0
- NEW: The ability to set the height to 0 to automatically calculate the ad container height has been added. This is useful for responsive HTML creatives and images to fill the entire area.
- UPDATED: The template will no longer affect the website background color settings if there is no bottom offset set.
February 1, 2023
Version: 1.2.1
- FIXED: Active View measurement support improved (previously ineffective in most cases).
December 28, 2022
Version: 1.2.0
- NEW: A "scroll down tip" button has been added, which scrolls the website down until the banner is out of the viewport;
- UPDATED: A fix has been implemented to prevent the banner from being obscured on page load due to the browser retaining the previous scrolling position.
September 1, 2022
Version: 1.1.0
- NEW: Set the top margin with the new option (useful for websites with fixed headers/menus).
August 28, 2022
Version: 1.0.0
- Initial release.

View full changelog

Preview & Demo

Check this template functionality and features on the preview page.

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Check the demo version on your Google Ad Manager account and your website.

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

Select template

Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

Start Creator

Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

Start Pro

Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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