Wallpaper
Wraps the website with creative (skin format). Supports sticky and parallax effects.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The "Wallpaper" template is a custom creative template for Google Ad Manager, designed to enhance the user experience and drive conversions through visually striking and interactive advertising. This template wraps a web page with a creative asset, offering a range of customizable features to make your ad campaign more effective.
There are two versions of the "Wallpaper" template available: a single specified asset that wraps around the website (supporting only image formats), or separate assets (supporting any file format, including images, HTML, and JS tags) for each part of the skin (top and sides). You can choose a background color, enable animated sides that move as the user scrolls, or set fixed sides that remain in a fixed position as the user scrolls. Additionally, you can specify an HTML element where the skin creative will be rendered, such as under the header or main menu.
The "Wallpaper" template is versatile and can be used on non-centered websites, allowing you to show only one side of the skin. This makes it a perfect solution for websites with unconventional layouts or designs.
Overall, the "Wallpaper" template is a powerful and flexible advertising solution that helps you create visually stunning and interactive ads that engage and convert your audience.
Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.
This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.
Screenshots
Features
- Supports asynchronous and synchronous GPT tags
- Requires single image file that makes usage and designing process easy
- Two variations of the template - with one source image file or with separate files (image, HTML, third-party tags) for each template part.
- The customizable and responsive top part.
- Enable "Sticky" effect (skin keeps at the fixed position while user scrolls)
- Enable "Parallax" effect (skin moves with slower speed than user scrolls)
- Set custom background color for best skin integration
- Add close button for creative that allows for users to hide skin.
- Show under the header; make it responsive on responsive websites.
- Serve with or without clickthrough URL
- Track ad impressions with 3rd-party tracking URL
- Supports out-of-page ad-units (impressions counts only when an ad is visible)
Open the Interactive Preview
Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Simple, Transparent Pricing
Choose the plan that fits your needs. All plans include professional support and regular updates.
Solo Template
Perfect for single projects
Perpetual license (no auto-renew)
- 1 chosen template
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website for 30 days
- Email support SLA: ≤ 72h (business hours)
- Updates: bug-fixes & compatibility for this template for 1 year
Creator Library
For creative professionals
≈ $58 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website
- Email support SLA: ≤ 48h
- Continuous updates
Pro Library
For growing agencies
≈ $117 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: up to 5 GAM networks & 10 websites
- Email support SLA: ≤ 24h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $450 custom-template credit
Publisher Suite
For large enterprises
≈ $242 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: all GAM networks & all websites
- Email support SLA: ≤ 12h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $900 custom-template credit
- Roadmap influence + onboarding session
Frequently Asked Questions
Everything you need to know about our creative templates
Can I upgrade or downgrade my plan?
Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.
Can I upgrade from Solo to a subscription later?
Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.
Is there a free trial available?
We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.
Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.
What payment methods do you accept?
We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.
Can I cancel my subscription anytime?
Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.
What is a “custom template”?
A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).
Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)
What support is included?
All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.