Sitebar

Fills unused space at the sides of a website with responsive sidebar ads.

Compatible with all GAM versions
Sitebar - Google Ad Manager creative template

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Creative template for Google Ad Manager

The "Sitebar" template is a custom creative solution for Google Ad Manager that allows you to create ads that are always visible to your audience. This template is designed to fill the empty side next to the frame of a website, ensuring that the ad is fully visible at all times thanks to its dynamic adaptation to the screen size.

You can choose on which side to render the ad, and set minimum and maximum boundaries to control the size of the ad. The "Sitebar" template also includes a customizable closing button, giving your audience the option to close the ad if they wish. You can also align the banner on the side in any way to match the look and feel of your brand.

Overall, the "Sitebar" template is a powerful and effective advertising solution that helps you create ads that are always visible to your audience. Its dynamic adaptation to the screen size and customizable features make it a valuable tool in your marketing strategy.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Last updated: 2025-09-18 · View release notes

Screenshots

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Set location for the close button
  • Show a responsive and sticky sidebar with an ad next to the website contents (fills the all empty area)
  • Specify HTML elements as top and bottom edges for a sidebar whose it will not cross
  • Set a horizontal and vertical alignment for an ad inside the sidebar.
  • Close ad automatically after a specified time or with the close button
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Explore the Demo & Interactive Preview

Use the demo to see live behavior, and the interactive preview to change fields and validate functionality and features.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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