Creative template for Google Ad Manager Rotator

Rotator - Google Ad Manager creative template

The Rotator is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It effortlessly cycle through a series of images with various animation styles for an engaging and visually appealing ad experience.

Features:

Support for up to 12 images, allowing you to create a diverse and dynamic ad campaign.
Flexibility to use one global click URL or assign different URLs for each image, enabling precise targeting and tracking.
Multiple animation styles to choose from, such as move up/down, move left/right, and fade, for a captivating visual experience.
Adjustable interval between rotations, giving you control over the ad's pacing and user engagement.
Customizable background options, including paddings, colors, and images, to perfectly match your brand's aesthetic.
Optional navigation buttons, allowing users to manually browse through the images if desired.
Compatibility with 3rd-party tracking URLs and tags, ensuring seamless integration with your preferred analytics tools.

Use Case: Imagine a client providing a set of equally-sized images, intending to showcase all of them within a single ad slot with a specified rotation interval. Traditionally, publishers would create a GIF for this purpose. However, with the Rotator template, there's no need for a separate tool. The template streamlines the banner creation process while offering a wealth of customization options and features to make your ads stand out.

The Rotator template supports all image formats and is compatible with any version of Google Ad Manager, including the free version. It can be served via size-defined ad units only. Enhance your ad campaigns with the Rotator template and captivate your audience with its sleek animations and customizable design.

Screenshots

Main features

Supports asynchronous GPT tags
Upload images directly or enter URLs to self-hosted images
Show or hide navigation buttons to rotate a carousel
Set auto-rotating speed
Serve with or without clickthrough URL
Supports "Active View" feature
Track ad impressions with 3rd-party tracking URL or 3rd-party tags

Release notes

January 19, 2025
Version: 1.2.0
- NEW: Added a shuffle option for selected images to randomize their display order.
- NEW: Added a background click URL field, allowing you to set a different URL for the background.
- NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality.
- UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
September 8, 2023
Version: 1.1.0
- NEW: Introduced the option to pause the animation when a user hovers over a creative.
- UPDATED: Added new JS callback events and methods. Events: pause (triggered when animation is paused), resume (triggered when animation resumes), change (triggered when a slide has changed). Methods: pause (used to pause the animation), resume (used to resume the animation).
- UPDATED: Included accessibility labels for images and buttons.
- FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
June 28, 2023
Version: 1.0.1
- FIXED: Addressed appearance issues when an ad-slot container has a CSS flexbox layout.
May 10, 2023
Version: 1.0.0
- Initial release.

View full changelog

Preview

Check this template functionality and features on the preview page.

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

Select template

Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

Start Creator

Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

Start Pro

Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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