Revealer
Interactive scratch-off ad where users reveal the creative by swiping or scratching an overlay. Fun and engaging ad experience.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The Revealer is a creative template for Google Ad Manager (GAM) that adds an engaging interactive dimension to digital advertising through a scratch-off mechanic. Users can gradually uncover the main creative by scratching away an overlay layer, creating a playful and memorable advertising experience that encourages user participation.
The template offers extensive customization options, allowing you to control the scratch interaction experience. You can adjust the size of the scratch area, set the percentage of area that needs to be revealed before automatically showing the full creative, and customize the overlay with either a solid color or an image. The transition between the scratched state and full reveal can be fine-tuned with adjustable animation timing.
The Revealer template is built to be responsive and mobile-friendly, supporting both mouse and touch interactions for the scratch effect. This ensures consistent functionality across all devices while maintaining the ad's aspect ratio. You can also set a maximum width constraint to ensure optimal display on larger screens.
For tracking and analytics, the template includes comprehensive event callbacks that monitor scratch progress and final reveal actions. This allows advertisers to measure user engagement and interaction rates with precision. The template is also compatible with third-party impression tracking and GAM's Active View measurement.
Supported formats: images for both reveal and overlay layers (PNG, JPG, GIF).
This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.
Features
- Upload images directly or enter URLs for both the reveal and overlay images
- Customize scratch area size and reveal threshold percentage
- Responsive design with optional maximum width constraint
- Supports both mouse and touch interactions for scratching
- Customizable overlay background color
- Serve with or without clickthrough URL
- Track scratch progress and reveal events through callback functions
- Compatible with both desktop and mobile devices
- Supports the "Active View" feature for enhanced engagement metrics.
- Track ad impressions with 3rd-party tracking URL or 3rd-party tags
Open the Interactive Preview
Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Simple, Transparent Pricing
Choose the plan that fits your needs. All plans include professional support and regular updates.
Solo Template
Perfect for single projects
Perpetual license (no auto-renew)
- 1 chosen template
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website for 30 days
- Email support SLA: ≤ 72h (business hours)
- Updates: bug-fixes & compatibility for this template for 1 year
Creator Library
For creative professionals
≈ $58 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website
- Email support SLA: ≤ 48h
- Continuous updates
Pro Library
For growing agencies
≈ $117 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: up to 5 GAM networks & 10 websites
- Email support SLA: ≤ 24h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $450 custom-template credit
Publisher Suite
For large enterprises
≈ $242 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: all GAM networks & all websites
- Email support SLA: ≤ 12h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $900 custom-template credit
- Roadmap influence + onboarding session
Frequently Asked Questions
Everything you need to know about our creative templates
Can I upgrade or downgrade my plan?
Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.
Can I upgrade from Solo to a subscription later?
Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.
Is there a free trial available?
We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.
Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.
What payment methods do you accept?
We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.
Can I cancel my subscription anytime?
Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.
What is a “custom template”?
A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).
Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)
What support is included?
All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.