Creative template for Google Ad Manager Revealer

Revealer - Google Ad Manager creative template

The Revealer is a creative template for Google Ad Manager (GAM) that adds an engaging interactive dimension to digital advertising through a scratch-off mechanic. Users can gradually uncover the main creative by scratching away an overlay layer, creating a playful and memorable advertising experience that encourages user participation.

The template offers extensive customization options, allowing you to control the scratch interaction experience. You can adjust the size of the scratch area, set the percentage of area that needs to be revealed before automatically showing the full creative, and customize the overlay with either a solid color or an image. The transition between the scratched state and full reveal can be fine-tuned with adjustable animation timing.

The Revealer template is built to be responsive and mobile-friendly, supporting both mouse and touch interactions for the scratch effect. This ensures consistent functionality across all devices while maintaining the ad's aspect ratio. You can also set a maximum width constraint to ensure optimal display on larger screens.

For tracking and analytics, the template includes comprehensive event callbacks that monitor scratch progress and final reveal actions. This allows advertisers to measure user engagement and interaction rates with precision. The template is also compatible with third-party impression tracking and GAM's Active View measurement.

Supported formats: images for both reveal and overlay layers (PNG, JPG, GIF).

This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.

Main features

  • Upload images directly or enter URLs for both the reveal and overlay images
  • all_out Customize scratch area size and reveal threshold percentage
  • aspect_ratio Responsive design with optional maximum width constraint
  • swipe Supports both mouse and touch interactions for scratching
  • Customizable overlay background color
  • Serve with or without clickthrough URL
  • pending Track scratch progress and reveal events through callback functions
  • devices Compatible with both desktop and mobile devices
  • visibility Supports the "Active View" feature for enhanced engagement metrics.
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags

Release notes

  • June 12, 2025
    Version: 1.1.0
    • NEW: Added "Scrape Tip" for improved UX, providing users with better insight into how to interact with the creative.
    • NEW: Added "genecyAd-viewableArea" and "genecyAd-baseArea" classes to appropriate creative elements for easier and more accurate viewability capturing for third-party tags, such as IAS.
    • FIXED: Resolved "scrape" event to return scraped percentages correctly.
    • FIXED: Addressed creative quality issues during resizing.
  • December 9, 2024
    Version: 1.0.1
    • FIXED: Addressed appearance issues when an ad-slot container has a CSS flexbox layout.
  • November 28, 2024
    Version: 1.0.0
    • Initial release.

Preview

Check this template functionality and features on the preview page.

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen template
  • Unlimited usage across GAM networks & websites
  • Included support coverage: 1 GAM network + 1 website for 30 days
  • Email support SLA: ≤ 72h (business hours)
  • Updates: bug-fixes & compatibility for this template for 1 year
Select template

Pro Library

For growing agencies

$1,399 / year

$117 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: up to 5 GAM networks & 10 websites
  • Email support SLA: ≤ 24h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $450 custom-template credit
Start Pro

Publisher Suite

For large enterprises

$2,899 / year

$242 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: all GAM networks & all websites
  • Email support SLA: ≤ 12h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $900 custom-template credit
  • Roadmap influence + onboarding session
Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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