Responsiver

Turns the ad container responsive so images or HTML banners scale to fill the space.

Compatible with all GAM versions
Responsiver - Google Ad Manager creative template

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Creative template for Google Ad Manager

The "Responsiver" template is a custom creative solution for Google Ad Manager that allows you to create responsive ads that adapt to the size and dimensions of the container where the ad is displayed. This template keeps the defined aspect ratio of the creative, ensuring that the ad maintains its intended appearance and formatting regardless of the container it is displayed in.

The automatic determination of the creative container's height is an optional feature of the "Responsiver" template. It enables the container to adopt the size of the creative being used, making it an effective and efficient advertising solution that can be tailored to meet the needs of your marketing strategy. However, please note that HTML5 creatives should be responsive themselves to work correctly with this template.

The "Responsiver" template is particularly useful for 3rd party tags (HTML code) where the banner height is unknown. It allows you to create responsive ads that maintain their formatting and appearance in any container, even when the dimensions of the creative are not known. Try the "Responsiver" template today and take your advertising to the next level.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.

Last updated: 2024-06-19 · View release notes

Screenshots

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive. Adapts creative to its container size by keeping the creative aspect ratio.
  • Limit a maximum responsiveness width.
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Google Ad Manager "Active view" measurement support.

Open the Interactive Preview

Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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  • Unlimited usage
  • Support coverage:1 GAM + 1 website for 30 days
  • SLA ≤72hUpdates for 1 year

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  • Unlimited usage
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  • SLA ≤24h$350 custom-build credit

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  • Unlimited usage
  • Support coverage:all GAM + all websites
  • SLA ≤12h$700 custom-build credit

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