Creative template for Google Ad Manager Masthead

Masthead - Google Ad Manager creative template

The "Masthead" template is a custom creative solution for Google Ad Manager that allows you to create effective and engaging ads that drive conversions. This template combines a standard banner (base ad) with a sticky banner, which appears when the base ad goes out of view.

The "Masthead" template allows you to customize the appearance of the sticky banner, including the positioning and duration of its display. You can also use the base ad as the sticky banner, eliminating the need for separate banner files.

With a range of options to control the frequency and duration of the sticky banner's appearance, the "Masthead" template is a flexible and effective advertising solution that can be customized to meet the needs of your marketing strategy. Whether you want to capture the attention of your audience with a striking banner or drive conversions with a persistent and visible ad, the "Masthead" template has you covered.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

Supports asynchronous and synchronous GPT tags
Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
Responsive sticky layer
Serve with or without clickthrough URL
Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
Set a sticky layer position
Close a sticky layer automatically after a specified time or with the close button
Set spacing and background color for a sticky layer
Set location for the close button
Track ad impressions with 3rd-party tracking URL or 3rd-party tags

Release notes

August 11, 2025
Version: 1.5.0
- NEW: Implemented macros for easier third-party tag configuration (e.g., the macro “%%GENECY_VIEW_SELECTOR%%” converts to a unique CSS selector pointing to the creative’s viewability HTML element).
- NEW: Displays the “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality.
- UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
July 12, 2023
Version: 1.4.2
- FIXED: Resolved an issue where the closing button did not function correctly for a sticky banner when the ad was transitioning to the sticky state.
December 13, 2022
Version: 1.4.1
- FIXED: a closing button of the sticky creative wasn't clickable in some situations.
June 17, 2022
Version: 1.4.0
- NEW: Limit the sticky layer appearance only when a user scrolls up or down related to the base ad.
September 16, 2021
Version: 1.3.0
- NEW: Makes base ad centered by default;
- NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose, onCloseSticky, onSticky, onStatic; methods: close, disableSticky. [Can be enabled in the customization form only];
- NEW: Configurations line implemented for more advanced changes in the template.
February 24, 2021
Version: 1.2.0
- NEW: Active view measurement support.
October 29, 2020
Version: 1.1.0
- NEW: Set vertical margins (useful for fixed headers and footers);
- NEW: Set "sticky" effective scrolling bounds (enables the "sticky" effect till scrolling up and down for specified number in pixels);
- FIXED: Minor bug-fixes.
March 24, 2020
Version: 1.0.0
- Initial release.

View full changelog

Preview

Check this template functionality and features on the preview page.

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

Select template

Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

Start Creator

Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

Start Pro

Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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