Masthead
Displays a banner that becomes sticky when the main ad scrolls out of view.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The "Masthead" template is a custom creative solution for Google Ad Manager that allows you to create effective and engaging ads that drive conversions. This template combines a standard banner (base ad) with a sticky banner, which appears when the base ad goes out of view.
The "Masthead" template allows you to customize the appearance of the sticky banner, including the positioning and duration of its display. You can also use the base ad as the sticky banner, eliminating the need for separate banner files.
With a range of options to control the frequency and duration of the sticky banner's appearance, the "Masthead" template is a flexible and effective advertising solution that can be customized to meet the needs of your marketing strategy. Whether you want to capture the attention of your audience with a striking banner or drive conversions with a persistent and visible ad, the "Masthead" template has you covered.
It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.
It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.
Screenshots
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
- Responsive sticky layer
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Set a sticky layer position
- Close a sticky layer automatically after a specified time or with the close button
- Set spacing and background color for a sticky layer
- Set location for the close button
- Track ad impressions with 3rd-party tracking URL or 3rd-party tags
Open the Interactive Preview
Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Pricing
Buy this template or get the full library
Solo Template
For one-off campaigns or pilots
Perpetual license (no auto-renew)
- 1 chosen premium template
- Unlimited usage
- Support coverage:1 GAM + 1 website for 30 days
SLA ≤72h•Updates for 1 year
Creator Library
Best for single brands
≈ $58 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:1 GAM + 1 website
SLA ≤48h•Updates included
Pro Library
Best for multi-site publishers
≈ $117 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:up to 5 GAM + 10 websites
SLA ≤24h•$350 custom-build credit
Publisher Suite
Best for agencies & multi-client ops
≈ $242 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:all GAM + all websites
SLA ≤12h•$700 custom-build credit