Creative template for Google Ad Manager Intexter

Intexter - Google Ad Manager creative template

The "Intexter" template is a custom creative solution for Google Ad Manager that allows you to seamlessly integrate advertising into your website's text content. Also known as in-article ads, the "Intexter" template displays a banner within the text, providing a subtle and non-intrusive way to advertise to your audience.

With the "Intexter" template, you can specify the text container and the number of child elements after which the banner will be displayed. This allows you to control the placement of the banner and ensure that it is shown to engaged and interested readers.

The "Intexter" template also includes a range of customizable features to enhance the user experience. You can enable automatic closing after a specified number of seconds, customize the closing button, and track the effectiveness of your ad campaign through multiple stats tracking options, including global clickTAG for HTML creatives and 3rd-party impression URLs support.

Overall, the "Intexter" template is a powerful and flexible advertising solution that helps you seamlessly integrate ads into your text content, driving conversions and engaging your audience.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

Supports asynchronous and synchronous GPT tags
Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
Select text container by CSS path
Set the sequence number of text element after which banner should appear
Show banner when specified number of text elements reached only
Serve with or without clickthrough URL
Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
Track ad impressions with 3rd-party tracking URL
Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

April 28, 2025
Version: 1.10.0
- NEW: Added native video support (up to 1 MB uploaded or provided by URL). The "videoEnded" event is dispatched when the video reaches the end, which can be used for JS callbacks, such as closing the ad.
- NEW: Introduced HTML tag support, allowing the use of GPT passback tags, AdSense tags, etc., rendered inside the ad container (outside the iFrame).
- NEW: Implemented an invalid clicks prevention system on creative load to capture accidental clicks on the ad while users are interacting with the website.
- NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality.
- UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
May 25, 2023
Version: 1.9.0
- NEW: Added the option to set an elements filter to limit valid child elements for controlling where to render in text ads. This allows you to exclude specific elements, such as images or paragraphs with fewer than a specified number of characters. To implement this filter, use the following syntax: "tmpl.on("init", function() { tmpl.elemFilter = function(els) {return els;} });".
- NEW: Introduced the ability to trigger the appearance of a creative after a specified event occurs using JS callbacks. This feature enables you to display a creative when a user expands all text content, for example.
November 25, 2022
Version: 1.8.0
- NEW: Active view measurement support.
June 27, 2022
Version: 1.7.1
- FIXED: Solved fixed width issue (appeared in full container size).
January 26, 2022
Version: 1.7.0
- NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onAppear, onClose; methods: close. [Can be enabled in the customization form only];
- NEW: Configurations line implemented for more advanced changes in the template;
- NEW: option for checking for children elements deeper than 1st level of the DOM tree (enable in the "Configurations" field: "childElemsOnly=no"; the default value is "yes");
- FIXED: Minor bug-fixes.
September 24, 2020
Version: 1.6.0
- NEW: Render HTML code without iFrame (useful when the height of a banner isn't defined);
- FIXED: Minor bug-fixes.
December 29, 2019
Version: 1.5.1
- UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags);
- FIXED: a click URL bug with multiple params (sub-URLs);
- FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
April 18, 2019
Version: 1.5.0
- NEW: Supports infinite style websites where new text containers appear with new Intexter creatives (previously each new Intexter creative appeared in the first text container).
December 13, 2018
Version: 1.4.0
- NEW: Set auto-closing time for the ad.
December 6, 2018
Version: 1.3.0
- NEW: Show a close button;
- NEW: Set a class name for the ad container. With a class name can be customized appearance of the ad, for example, floated to a left side.
November 14, 2018
Version: 1.2.0
- FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
- NEW: Add third-party tags to creative (like MOAT tags).
August 31, 2018
Version: 1.1.1
- UPDATED: "Html code" source loading and usage.
May 16, 2018
Version: 1.0.0
- Initial release

View full changelog

Preview

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

Select template

Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

Start Creator

Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

Start Pro

Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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