Interstitial

Full-screen ad shown for a few seconds before users continue to content.

Compatible with all GAM versions
Interstitial - Google Ad Manager creative template

$169 single template $699/year for access to 20+ templates

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Creative template for Google Ad Manager

The "Interstitial" template is a custom creative solution for Google Ad Manager that allows you to create full-screen, attention-grabbing ads that drive conversions. Interstitial ads are ad formats that cover the interface of a website and are visible for a select number of seconds.

In addition to its full-screen design, the "Interstitial" template also includes a range of features that enhance the user experience and make your ad campaign more effective. These features may include the ability to customize the duration of the ad, track the effectiveness of the campaign through various metrics, and incorporate interactive elements such as buttons or forms to encourage user engagement. You may also have the option to customize the appearance of the ad, including the background color, font, and layout, to match the look and feel of your brand.

The "Interstitial" template also offers flexibility in how and when the ad is shown. It can be displayed between pages when a user clicks on an internal website link, or configurable time in seconds after a page load or scrolling position. You can also customize the header of the ad with your logo, colors, and custom closing text.

Overall, the "Interstitial" template is a powerful and effective advertising solution that helps you create immersive, full-screen ads that drive conversions and engage your audience. Its customizable features and targeting options allow you to create ads that are tailored to your specific marketing goals and audience.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Last updated: 2025-03-26 · View release notes

Screenshots

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive
  • Set custom design for header part.
  • Set text for auto-closing with remaining seconds and its formatting.
  • Upload logo for the header part for better UX.
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Open the Interactive Preview

Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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Simple, Transparent Pricing

Choose the plan that fits your needs. All plans include professional support and regular updates.

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen template
  • Unlimited usage across GAM networks & websites
  • Included support coverage: 1 GAM network + 1 website for 30 days
  • Email support SLA: ≤ 72h (business hours)
  • Updates: bug-fixes & compatibility for this template for 1 year
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Creator Library

For creative professionals

$699 / year

$58 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: 1 GAM network + 1 website
  • Email support SLA: ≤ 48h
  • Continuous updates
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Pro Library

For growing agencies

$1,399 / year

$117 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: up to 5 GAM networks & 10 websites
  • Email support SLA: ≤ 24h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $450 custom-template credit
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Publisher Suite

For large enterprises

$2,899 / year

$242 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: all GAM networks & all websites
  • Email support SLA: ≤ 12h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $900 custom-template credit
  • Roadmap influence + onboarding session
Start Publisher

Frequently Asked Questions

Everything you need to know about our creative templates

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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