Creative template for Google Ad Manager Interstitial

Interstitial - Google Ad Manager creative template

The "Interstitial" template is a custom creative solution for Google Ad Manager that allows you to create full-screen, attention-grabbing ads that drive conversions. Interstitial ads are ad formats that cover the interface of a website and are visible for a select number of seconds.

In addition to its full-screen design, the "Interstitial" template also includes a range of features that enhance the user experience and make your ad campaign more effective. These features may include the ability to customize the duration of the ad, track the effectiveness of the campaign through various metrics, and incorporate interactive elements such as buttons or forms to encourage user engagement. You may also have the option to customize the appearance of the ad, including the background color, font, and layout, to match the look and feel of your brand.

The "Interstitial" template also offers flexibility in how and when the ad is shown. It can be displayed between pages when a user clicks on an internal website link, or configurable time in seconds after a page load or scrolling position. You can also customize the header of the ad with your logo, colors, and custom closing text.

Overall, the "Interstitial" template is a powerful and effective advertising solution that helps you create immersive, full-screen ads that drive conversions and engage your audience. Its customizable features and targeting options allow you to create ads that are tailored to your specific marketing goals and audience.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive
  • format_paint Set custom design for header part.
  • timer Set text for auto-closing with remaining seconds and its formatting.
  • featured_video Upload logo for the header part for better UX.
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • March 26, 2025
    Version: 1.12.0
    • NEW: Added native video support (up to 1 MB uploaded or provided by URL). The "videoEnded" event is dispatched when the video reaches the end, which can be used for JS callbacks, such as closing the ad.
    • NEW: Introduced HTML tag support, allowing the use of GPT passback tags, AdSense tags, etc., rendered inside the ad container (outside the iFrame).
    • NEW: Implemented an invalid clicks prevention system on creative load to capture accidental clicks on the ad while users are interacting with the website.
  • August 12, 2024
    Version: 1.11.0
    • NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
    • UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
    • UPDATED: Implemented a new JS callbacks system for enhanced functionality, including the ability to render the ad after a publisher-defined event.
    • UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
    • UPDATED: Included accessibility labels for images and buttons.
    • FIXED: Addressed minor bug fixes.
  • July 20, 2023
    Version: 1.10.2
    • FIXED: Addressed an issue where responsiveness did not work with CSS transition-enabled elements on a website.
  • July 19, 2023
    Version: 1.10.1
    • UPDATED: The header section will now be hidden when no auto-close text and logo are specified. This enhancement makes it easier to display the ad without the header section and ensures correct ad sizing calculation.
  • July 3, 2022
    Version: 1.10.0
    • NEW: A new sizing method implemented - Full (former method "Full" renamed to the "Cover"). The new method fills all ad's container area with the ad (100% width and height, without keeping the ad's aspect ratio).
  • January 19, 2022
    Version: 1.9.0
    • NEW: new "Header logo style" field to set CSS style for the logo (position in the center, add a shadow, etc.);
    • UPDATED: a header part with CSS z-index property now to prevent it hidden under the banner.
  • December 7, 2021
    Version: 1.8.1
    • NEW: New option for the "Background Closeable" field - "With Click URL". This option opens a click-through URL when a user clicks on the background.
    • FIXED: Minor bug-fixes.
  • October 28, 2021
    Version: 1.8.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose; methods: close. [Can be enabled in the customization form only];
    • NEW: Configurations line implemented for more advanced changes in the template;
    • UPDATED: Feature "Between pages" updated.
  • October 1, 2020
    Version: 1.7.1
    • UPDATED: Active view measurement support.
  • September 28, 2020
    Version: 1.7.0
    • NEW: Active view measurement support.
  • September 3, 2020
    Version: 1.6.0
    • NEW: Set the scrolling position relative to a website height (for instance, show an ad when a user has scrolled down up to 80% of the height of a website).
  • August 28, 2020
    Version: 1.5.1
    • FIXED: Minor bug-fixes (the ad were positioned below a viewport in some cases).
  • August 27, 2020
    Version: 1.5.0
    • NEW: show an ad after a specified time in seconds after a page-load.
  • March 2, 2020
    Version: 1.4.2
    • FIXED: A swipe event detection fixed for the "Between pages" feature (prevent clicks on swipe events).
  • February 25, 2020
    Version: 1.4.1
    • FIXED: "Between pages" feature didn't work correctly on mobile devices in some cases.
  • January 12, 2020
    Version: 1.4.0
    • NEW: Show Interstitial ads between pages - an ad appears when a user navigates to another page. Works with HTML "a" tags only. Use with out-of-page ad-units for the best results.
  • December 29, 2019
    Version: 1.3.1
    • FIXED: a click URL bug with multiple params (sub-URLs);
    • FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
  • June 20, 2019
    Version: 1.3.0
    • NEW: A creative for portrait orientation (view). If specified, a current creative appears in landscape orientation. Otherwise, the template works as before this update.
    • FIXED: A closing button on the layer appeared wrongly positioned in some cases.
  • June 8, 2019
    Version: 1.2.0
    • NEW: A new option to show a closing button on the layer. Is hidden by default. Other creative closing options remain unchanged.
    • UPDATED: third-party tags render inside the iframe tag now (previously some tags hadn't called, for example, DCM "ins" tags).
  • April 8, 2019
    Version: 1.1.1
    • FIXED: Prevents an empty space created by ad-unit iframe.
  • December 13, 2018
    Version: 1.1.0
    • NEW: Set a link and target for a logo.
  • November 22, 2018
    Version: 1.0.0
    • Initial release

Preview

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen template
  • Unlimited usage across GAM networks & websites
  • Included support coverage: 1 GAM network + 1 website for 30 days
  • Email support SLA: ≤ 72h (business hours)
  • Updates: bug-fixes & compatibility for this template for 1 year
Select template

Pro Library

For growing agencies

$1,399 / year

$117 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: up to 5 GAM networks & 10 websites
  • Email support SLA: ≤ 24h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $450 custom-template credit
Start Pro

Publisher Suite

For large enterprises

$2,899 / year

$242 / month – Billed annually

  • All templates (current & future)
  • Unlimited usage across GAM networks & websites
  • Included support coverage: all GAM networks & all websites
  • Email support SLA: ≤ 12h
  • Priority in update queue
  • Early access: 30-day head-start to new templates
  • $900 custom-template credit
  • Roadmap influence + onboarding session
Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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