Interstitial

Full-screen ad shown for a few seconds before users continue to content.

Compatible with all GAM versions
Interstitial - Google Ad Manager creative template

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Creative template for Google Ad Manager

The "Interstitial" template is a custom creative solution for Google Ad Manager that allows you to create full-screen, attention-grabbing ads that drive conversions. Interstitial ads are ad formats that cover the interface of a website and are visible for a select number of seconds.

In addition to its full-screen design, the "Interstitial" template also includes a range of features that enhance the user experience and make your ad campaign more effective. These features may include the ability to customize the duration of the ad, track the effectiveness of the campaign through various metrics, and incorporate interactive elements such as buttons or forms to encourage user engagement. You may also have the option to customize the appearance of the ad, including the background color, font, and layout, to match the look and feel of your brand.

The "Interstitial" template also offers flexibility in how and when the ad is shown. It can be displayed between pages when a user clicks on an internal website link, or configurable time in seconds after a page load or scrolling position. You can also customize the header of the ad with your logo, colors, and custom closing text.

Overall, the "Interstitial" template is a powerful and effective advertising solution that helps you create immersive, full-screen ads that drive conversions and engage your audience. Its customizable features and targeting options allow you to create ads that are tailored to your specific marketing goals and audience.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Last updated: 2025-03-26 · View release notes

Screenshots

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
  • Responsive
  • Set custom design for header part.
  • Set text for auto-closing with remaining seconds and its formatting.
  • Upload logo for the header part for better UX.
  • Serve with or without clickthrough URL
  • Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Open the Interactive Preview

Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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Pricing

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Solo Template

For one-off campaigns or pilots

$169 one-time

Perpetual license (no auto-renew)

  • 1 chosen premium template
  • Unlimited usage
  • Support coverage:1 GAM + 1 website for 30 days
  • SLA ≤72hUpdates for 1 year

Pro Library

Best for multi-site publishers

$1,399 / year

$117 / month – Billed annually

  • All premium templates
  • Unlimited usage
  • Support coverage:up to 5 GAM + 10 websites
  • SLA ≤24h$350 custom-build credit

Publisher Suite

Best for agencies & multi-client ops

$2,899 / year

$242 / month – Billed annually

  • All premium templates
  • Unlimited usage
  • Support coverage:all GAM + all websites
  • SLA ≤12h$700 custom-build credit

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