Creative template for Google Ad Manager Floater

Floater - Google Ad Manager creative template

The Floater is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It appears as a layer over the website, overlaying a banner on top of the web page content. By default, the banner appears in the middle of the internet browser viewport, but you can change its position. It has multiple closing options, including a button, clicking on the background, a timer, or a JS callback. The creative can appear immediately after page load, or with a time delay or when the page is scrolled down to a certain position. You can see all these features in a live preview.

This template has multiple customization options, including the ability to customize the website overlay color, closing button design, and border size and color.

It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.

It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.

Screenshots

Main features

Supports asynchronous and synchronous GPT tags
Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
Responsive
Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
Serve with or without clickthrough URL
Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
Set location for the close button
Close ad automatically after a specified time or by clicking on overlay background, or with the close button of course
Change an ad position in the viewport - in the center, in any corner, or any other position of the browser viewport.
Customize color and opacity of background overlay, or hide it at all
Track ad impressions with 3rd-party tracking URL or 3rd-party tags
Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

October 18, 2024
Version: 1.15.2
- NEW: Added a field to disable closing the ad with the ESC button.
- UPDATED: Included additional accessibility labels for the ad and a field for text customization.
June 27, 2024
Version: 1.15.1
- FIXED: Resolved issue with inactivity seconds when the website has been loaded before the ad.
- FIXED: Fixed bug with background overlay color.
June 25, 2024
Version: 1.15.0
- NEW: Added inactivity event - Ad will appear when a user is inactive on the website for a specified amount of seconds.
- NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality.
- FIXED: Addressed minor bug fixes.
September 4, 2023
Version: 1.14.1
- FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
January 23, 2023
Version: 1.14.0
- NEW: Exit intent event - Ad will now appear when a user is about to leave the page.
- UPDATED: Ad will now appear with a small fade animation.
July 15, 2022
Version: 1.13.1
- FIXED: Active view measurement support bug fixes.
November 11, 2021
Version: 1.13.0
- NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose; methods: close. [Can be enabled in the customization form only];
- NEW: Configurations line implemented for more advanced changes in the template;
- FIXED: Minor bug-fixes.
January 25, 2021
Version: 1.12.1
- FIXED: Minor bug-fixes (a border appearance issue).
October 4, 2020
Version: 1.12.0
- NEW: Set a border around a creative;
- NEW: Add additional HTML code over a creative (useful for default texts, like "Advertisement");
- NEW: Active view measurement support.
May 11, 2020
Version: 1.11.0
- NEW: Set fixed margins between sides of the browser viewport and the ad.
April 28, 2020
Version: 1.10.2
- UPDATED: Scroll position and time after page load criteria work simultaneously if both are specified - first of them satisfied renders the ad.
April 22, 2020
Version: 1.10.1
- NEW: An ad can be closed with the "Escape" key now.
January 22, 2020
Version: 1.10.0
- NEW: Set the scrolling position relative to a website height (for instance, show an ad when a user has scrolled down up to 80% of the height of a website).
December 29, 2019
Version: 1.9.2
- FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
December 27, 2019
Version: 1.9.1
- FIXED: a click URL bug (another) with multiple params (sub-URLs).
December 20, 2019
Version: 1.9.0
- NEW: Set the position of an ad in the viewport. By default, an ad appears in the center but can render it in the top-left corner, bottom-right corner, etc;
- FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
September 25, 2019
Version: 1.8.2
- UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags).
November 13, 2018
Version: 1.8.1
- FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
June 5, 2018
Version: 1.8.0
- NEW: Add third-party tags to creative (like MOAT tags).
November 22, 2017
Version: 1.7.0
- NEW: use HTML code (3rd party code) as creative !!!
August 1, 2017
Version: 1.6.0
- NEW: close ad by clicking on the overlay;
- NEW: show an ad after seconds specified;
- NEW: hide close button;
- FIXED: pass DFP click tracking URL to HTML creatives (iFrame) when click-through URL empty (for various click-through URLs in HTML creative).
July 28, 2017
Version: 1.5.1
- Fixed: Invalid viewport size determination
April 30, 2017
Version: 1.5.0
- New positions of the close button added.
March 31, 2017
Version: 1.4.0
- Template for "out-of-page" line items included;
- responsiveness bug fixes.
January 14, 2017
Version: 1.3.0
- New background overlay color option;
- cross-browser compatibility fixes (IE8 compatibility).
December 5, 2016
Version: 1.2.0
- New click-tracking option for HTML5 ads;
- new auto-close option.
April 6, 2016
Version: 1.0.0
- Initial release

View full changelog

Preview & Demo

Check this template functionality and features on the preview page.

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Check the demo version on your Google Ad Manager account and your website.

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

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Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

Start Creator

Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

Start Pro

Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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