Floater
Keeps a banner fixed on top of page content. Always visible, always effective.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The Floater is a creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP). It appears as a layer over the website, overlaying a banner on top of the web page content. By default, the banner appears in the middle of the internet browser viewport, but you can change its position. It has multiple closing options, including a button, clicking on the background, a timer, or a JS callback. The creative can appear immediately after page load, or with a time delay or when the page is scrolled down to a certain position. You can see all these features in a live preview.
This template has multiple customization options, including the ability to customize the website overlay color, closing button design, and border size and color.
It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.
It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.
Screenshots
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
- Responsive
- Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Set location for the close button
- Close ad automatically after a specified time or by clicking on overlay background, or with the close button of course
- Change an ad position in the viewport - in the center, in any corner, or any other position of the browser viewport.
- Customize color and opacity of background overlay, or hide it at all
- Track ad impressions with 3rd-party tracking URL or 3rd-party tags
- Supports out-of-page ad-units (impressions counts only when an ad is visible)
Explore the Demo & Interactive Preview
Use the demo to see live behavior, and the interactive preview to change fields and validate functionality and features.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Pricing
Buy this template or get the full library
Solo Template
For one-off campaigns or pilots
Perpetual license (no auto-renew)
- 1 chosen premium template
- Unlimited usage
- Support coverage:1 GAM + 1 website for 30 days
SLA ≤72h•Updates for 1 year
Creator Library
Best for single brands
≈ $58 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:1 GAM + 1 website
SLA ≤48h•Updates included
Pro Library
Best for multi-site publishers
≈ $117 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:up to 5 GAM + 10 websites
SLA ≤24h•$350 custom-build credit
Publisher Suite
Best for agencies & multi-client ops
≈ $242 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:all GAM + all websites
SLA ≤12h•$700 custom-build credit