Expander
Transforms a banner into a larger creative on click, hover, or timed action.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The "Expander" template is a custom creative solution for Google Ad Manager that allows you to create interactive and engaging ads that drive conversions. This template expands a banner to another banner on user interaction, giving you the ability to showcase more information or content to your audience.
The "Expander" template requires two ads, or assets, one for the collapsed state and another for the expanded state. However, you can also use a single banner that automatically adopts the container size.
This template includes a push-down feature that pushes down the web content on expanding, allowing you to fully utilize the available space on the webpage. You can also customize the expanding event, choosing to trigger it on mouseover or by clicking on the collapsed banner, or by clicking on a configurable click-to-expand label. The "Expander" template can expand in any direction, giving you flexibility in how you present your ad.
In addition to its interactive capabilities, the "Expander" template also includes multiple tracking features such as 3rd party impression tracking and global clickTAG, allowing you to track the effectiveness of your ad campaign and make informed decisions about your marketing strategy.
Overall, the "Expander" template is a powerful and flexible advertising solution that helps you create engaging and interactive ads that drive conversions.
Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.
This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.
Screenshots
Features
- Supports asynchronous and synchronous GPT tags
- Supports SafeFrame option
- Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
- Expand creative to any direction
- Enable "Push down" effect - pushing down a website on expanding
- Expand creative after a specified time or on web page load or click or mouse over
- Collapse creative after a specified time or mouse out or with a close button
- Add and customize "Click to expand" button
- Set location for the collapse button
- Set expanding and collapsing event animation settings
- Retrieve state of the creative template in HTML banner for better user experience
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Track ad impressions with 3rd-party tracking URL
Open the Interactive Preview
Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Simple, Transparent Pricing
Choose the plan that fits your needs. All plans include professional support and regular updates.
Solo Template
Perfect for single projects
Perpetual license (no auto-renew)
- 1 chosen template
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website for 30 days
- Email support SLA: ≤ 72h (business hours)
- Updates: bug-fixes & compatibility for this template for 1 year
Creator Library
For creative professionals
≈ $58 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: 1 GAM network + 1 website
- Email support SLA: ≤ 48h
- Continuous updates
Pro Library
For growing agencies
≈ $117 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: up to 5 GAM networks & 10 websites
- Email support SLA: ≤ 24h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $450 custom-template credit
Publisher Suite
For large enterprises
≈ $242 / month – Billed annually
- All templates (current & future)
- Unlimited usage across GAM networks & websites
- Included support coverage: all GAM networks & all websites
- Email support SLA: ≤ 12h
- Priority in update queue
- Early access: 30-day head-start to new templates
- $900 custom-template credit
- Roadmap influence + onboarding session
Frequently Asked Questions
Everything you need to know about our creative templates
Can I upgrade or downgrade my plan?
Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.
Can I upgrade from Solo to a subscription later?
Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.
Is there a free trial available?
We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.
Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.
What payment methods do you accept?
We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.
Can I cancel my subscription anytime?
Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.
What is a “custom template”?
A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).
Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)
What support is included?
All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.