Converger

Split layers slide together like doors, merging into a bold full-screen ad.

Compatible with all GAM versions
Converger - Google Ad Manager creative template

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Creative template for Google Ad Manager

The Converger is a creative template for Google Ad Manager (GAM), formerly known as DoubleClick for Publishers (DFP). It features a full-screen layer with a side door closing effect, coupled with a base ad that remains visible in the targeted ad unit after the layer closes. The template splits the layer of creative into two equal parts, each sliding from the edges to the middle of the browser, creating a complete, unified creative with a sliding door effect.

Features:

  • Horizontal and vertical directions for the sliding doors.
  • Multiple sliding door animation effects including bounce and linear.
  • Various layer image sizing methods: actual (using the provided size), fit (fits within the viewport), and cover (covers the entire viewport).
  • The base ad supports all formats, including images (direct upload in GAM), HTML creatives, and third-party tags.
  • Customizable speed for the sliding doors animation.
  • Option for delayed appearance of the layer (sliding doors).
  • Flexibility to use different click URLs for the layer and the base ad, allowing for precise targeting and tracking.
  • Compatibility with 3rd-party tracking URLs and tags, ensuring seamless integration with analytics tools.

The Converger template supports all image formats for the layer/sliding doors and also accommodates hosted HTML creatives, as well as HTML (JavaScript) code or tags for the base ad. Can be served via size-defined ad units only (the base ad appears in the size of the targeted ad unit).

Compatible with all versions of Google Ad Manager, including the free version.

Last updated: 2025-10-09 · View release notes

Screenshots

Features

  • Supports asynchronous Google Publisher Tags (GPT).
  • Enables direct image uploads or use of URLs for self-hosted images for the layer.
  • Offers the ability to upload an image directly, input HTML code, or enter URLs for self-hosted images or HTML5 banners for the base ad.
  • Provides both horizontal and vertical directions, with multiple animation effects like bounce and linear, for the sliding doors.
  • Allows customization of color and opacity for the background overlay of the layer.
  • Option to serve ads with or without a clickthrough URL.
  • Capability to track ad impressions with third-party tracking URLs or tags.
  • Supports the "Active View" feature for enhanced engagement metrics.

Open the Interactive Preview

Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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Frequently Asked Questions

Everything you need to know about our creative templates

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

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Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

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A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

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