Creative template for Google Ad Manager Converger

Converger - Google Ad Manager creative template

The Converger is a creative template for Google Ad Manager (GAM), formerly known as DoubleClick for Publishers (DFP). It features a full-screen layer with a side door closing effect, coupled with a base ad that remains visible in the targeted ad unit after the layer closes. The template splits the layer of creative into two equal parts, each sliding from the edges to the middle of the browser, creating a complete, unified creative with a sliding door effect.

Features:

Horizontal and vertical directions for the sliding doors.
Multiple sliding door animation effects including bounce and linear.
Various layer image sizing methods: actual (using the provided size), fit (fits within the viewport), and cover (covers the entire viewport).
The base ad supports all formats, including images (direct upload in GAM), HTML creatives, and third-party tags.
Customizable speed for the sliding doors animation.
Option for delayed appearance of the layer (sliding doors).
Flexibility to use different click URLs for the layer and the base ad, allowing for precise targeting and tracking.
Compatibility with 3rd-party tracking URLs and tags, ensuring seamless integration with analytics tools.

The Converger template supports all image formats for the layer/sliding doors and also accommodates hosted HTML creatives, as well as HTML (JavaScript) code or tags for the base ad. Can be served via size-defined ad units only (the base ad appears in the size of the targeted ad unit).

Compatible with all versions of Google Ad Manager, including the free version.

Screenshots

Main features

Supports asynchronous Google Publisher Tags (GPT).
Enables direct image uploads or use of URLs for self-hosted images for the layer.
Offers the ability to upload an image directly, input HTML code, or enter URLs for self-hosted images or HTML5 banners for the base ad.
Provides both horizontal and vertical directions, with multiple animation effects like bounce and linear, for the sliding doors.
Allows customization of color and opacity for the background overlay of the layer.
Option to serve ads with or without a clickthrough URL.
Capability to track ad impressions with third-party tracking URLs or tags.
Supports the "Active View" feature for enhanced engagement metrics.

Release notes

June 27, 2025
Version: 1.3.1
- UPDATED: Improved full-screen appearance of the top layer on mobile devices where UI elements change during scrolling.
May 26, 2025
Version: 1.3.0
- NEW: Implemented an invalid clicks prevention system on creative load to capture accidental clicks on the ad while users are interacting with the website.
- NEW: Added "genecyAd-viewableArea" and "genecyAd-baseArea" classes to appropriate creative elements for easier and more accurate viewability capturing for third-party tags, such as IAS.
January 7, 2025
Version: 1.2.1
- FIXED: Resolved layer positioning issue for the “doors closing” effect on iOS devices.
November 8, 2024
Version: 1.2.0
- NEW: Introduced a "doors closing" effect ad that can be shown without the base ad.
- NEW: Added a top layer that appears after the "doors closing" effect is finished (supports HTML5 creatives and third-party tags), allowing for more engaging ads above the "closed doors" creative.
- NEW: Can now be served via out-of-page ad units.
June 22, 2024
Version: 1.1.0
- NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality.
- FIXED: Addressed minor bug fixes.
March 22, 2024
Version: 1.0.4
- UPDATED: Centered the base ad.
- FIXED: Added CSS classes to all elements for easier usage with JS callbacks.
March 6, 2024
Version: 1.0.3
- FIXED: Minor bug fixes.
February 21, 2024
Version: 1.0.2
- FIXED: Minor bug fixes.
February 12, 2024
Version: 1.0.1
- FIXED: CSS "z-index" property issue resolved, now customizable.
- FIXED: Minor bug fixes.
January 15, 2024
Version: 1.0.0
- Initial release.

View full changelog

Preview

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

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Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

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Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

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Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

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Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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