Backgrounder
Display an HTML or image creative as a fixed background. Great for immersive brand takeovers.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The Backgrounder is a powerful creative template for Google Ad Manager (GAM) and former DoubleClick for Publishers (DFP) that allows you to showcase your brand in a unique and eye-catching way. With the ability to display an HTML or image creative as a clickable background on your website, you'll be able to grab the attention of your visitors and drive conversions.
The background can be set as fixed, staying in place while the user scrolls, or set to scroll along with the page. You can customize the background color and closing button design to match your brand's aesthetic. This template is perfect for video ads. Increase engagement and drive results with the Backgrounder template.
It supports all image formats and hosted HTML creatives, as well as HTML (JavaScript) code or tags.
It is compatible with any version of Google Ad Manager, including the free version, and can be served via out-of-page and size-defined ad units.
Screenshots
Features
- Supports asynchronous and synchronous GPT tags
- Enable "Sticky" effect (a background creative stays at the fixed position on scrolling)
- Various background creative sizing methods
- Set custom background color for the best background creative integration
- Set top padding and offset from the top of the viewport
- Allow close a background creative for your visitors with a built-in closing button
- Serve with or without clickthrough URL
- Track ad impressions with 3rd-party tracking URL
- Supports out-of-page ad-units (impressions counts only when an ad is visible)
Open the Interactive Preview
Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Pricing
Buy this template or get the full library
Solo Template
For one-off campaigns or pilots
- 1 chosen premium template
- Unlimited usage
- Support coverage:1 GAM + 1 website for 30 days
SLA ≤72h•Updates for 1 year
Creator Library
Best for single brands
- All premium templates
- Unlimited usage
- Support coverage:1 GAM + 1 website
SLA ≤48h•Updates included
Pro Library
Best for multi-site publishers
- All premium templates
- Unlimited usage
- Support coverage:up to 5 GAM + 10 websites
SLA ≤24h•$350 custom-build credit
Publisher Suite
Best for agencies & multi-client ops
- All premium templates
- Unlimited usage
- Support coverage:all GAM + all websites
SLA ≤12h•$700 custom-build credit