As a publisher, monetizing your website through advertising is crucial for maintaining and growing your online business. Google offers two popular platforms for managing ads, Google Ad Manager (GAM) and Google AdSense. Both provide different features, benefits, and drawbacks, making it essential to understand the differences between them to determine which platform best suits your needs. In this article, we’ll compare GAM and AdSense, discussing their respective features and how they cater to various publisher requirements, including the integration of multiple ad networks, direct sales support, and the history of GAM.
Continue reading “Google Ad Manager vs. AdSense: Which is Right for Your Website?”Category: Comparisons
In-depth side-by-side analyses of ad platforms—Google Ad Manager vs. AdSense, header bidding vs. passback, and more—to help you pick the right solution.