Just before the new year, we completed and released a new custom creative template for Google Ad Manager (formerly DoubleClick for Publishers, or DFP), named Expander. This template has been in high demand among our clients for some time.
An expanding creative is an ad with two sizes: an initial collapsed size and an expanded size. The smaller collapsed size fits within a standard ad placement on a website, while the larger size appears to expand outside the collapsed size. The ad can expand in any desired direction when a user clicks or hovers over the collapsed size. Each ad size requires separate banners (.jpg, .gif, .png, or HTML5) – one banner for the collapsed size and another for the expanded size.
This creative template works with or without the SafeFrame option enabled. It also allows click tracking for HTML5 banners without implementing clickTag.
Learn more about this Google Ad Manager creative template’s features and check out the live preview on the template’s product page.
Please let us know in the comments below if you have any questions or suggestions.