{"id":76,"date":"2017-01-11T08:54:58","date_gmt":"2017-01-11T08:54:58","guid":{"rendered":"https:\/\/www.genecy.com\/blog\/?p=76"},"modified":"2025-07-11T11:02:19","modified_gmt":"2025-07-11T08:02:19","slug":"show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp","status":"publish","type":"post","link":"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/","title":{"rendered":"Show Expanding Creatives with New Custom Creative Template for Google Ad Manager (formerly DFP)"},"content":{"rendered":"\n<p>Just before the new year, we completed and released a new custom creative template for Google Ad Manager (formerly DoubleClick for Publishers, or DFP), named <a href=\"https:\/\/www.genecy.com\/gam\/templates\/expander\/\">Expander<\/a>. This template has been in high demand among our clients for some time.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>An expanding creative is an ad with two sizes: an initial collapsed size and an expanded size. The smaller collapsed size fits within a standard ad placement on a website, while the larger size appears to expand outside the collapsed size. The ad can expand in any desired direction when a user clicks or hovers over the collapsed size. Each ad size requires separate banners (.jpg, .gif, .png, or HTML5) &#8211; one banner for the collapsed size and another for the expanded size.<\/p>\n\n\n\n<p>This creative template works with or without the <a href=\"https:\/\/support.google.com\/admanager\/answer\/6023110?sjid=3190582462520904934-EU\" rel=\"nofollow\" target=\"_blank\">SafeFrame<\/a> option enabled. It also allows click tracking for HTML5 banners without implementing clickTag.<\/p>\n\n\n\n<p>Learn more about this Google Ad Manager creative template&#8217;s features and check out the live preview on <a href=\"https:\/\/www.genecy.com\/gam\/templates\/expander\/\">the template&#8217;s product page<\/a>.<\/p>\n\n\n\n<p>Please let us know in the comments below if you have any questions or suggestions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just before the new year, we completed and released a new custom creative template for Google Ad Manager (formerly DoubleClick for Publishers, or DFP), named Expander. This template has been in high demand among our clients for some time.<\/p>\n","protected":false},"author":1,"featured_media":77,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[140],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-template-showcase"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Show Expanding Creatives with New Custom Creative Template for Google Ad Manager (formerly DFP) - Google Ad Manager Tutorials &amp; Resources | Genecy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Show Expanding Creatives with New Custom Creative Template for Google Ad Manager (formerly DFP) - Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"og:description\" content=\"Just before the new year, we completed and released a new custom creative template for Google Ad Manager (formerly DoubleClick for Publishers, or DFP), named Expander. This template has been in high demand among our clients for some time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/\" \/>\n<meta property=\"og:site_name\" content=\"Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/genecycom\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-11T08:54:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T08:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2017\/01\/large_tmpl-img-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genecy Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:site\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genecy Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/\"},\"author\":{\"name\":\"Genecy Team\",\"@id\":\"https:\/\/www.genecy.com\/resources\/#\/schema\/person\/784f000634e575eac8ba17713028c687\"},\"headline\":\"Show Expanding Creatives with New Custom Creative Template for Google Ad Manager (formerly DFP)\",\"datePublished\":\"2017-01-11T08:54:58+00:00\",\"dateModified\":\"2025-07-11T08:02:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/\"},\"wordCount\":196,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2017\/01\/large_tmpl-img-4.png\",\"articleSection\":[\"Template Showcase\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/\",\"url\":\"https:\/\/www.genecy.com\/resources\/76-show-expanding-creatives-with-new-custom-creative-template-for-google-ad-manager-formerly-dfp\/\",\"name\":\"Show Expanding Creatives with New Custom Creative Template for Google Ad Manager (formerly DFP) - Google Ad Manager Tutorials &amp; 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