{"id":612,"date":"2026-04-27T11:03:19","date_gmt":"2026-04-27T08:03:19","guid":{"rendered":"https:\/\/www.genecy.com\/resources\/?p=612"},"modified":"2026-04-27T11:10:47","modified_gmt":"2026-04-27T08:10:47","slug":"use-case-baselayer-show-detailed-information-without-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.genecy.com\/resources\/612-use-case-baselayer-show-detailed-information-without-a-landing-page\/","title":{"rendered":"Use Case: Baselayer &#8211; Show Detailed Information Without a Landing Page"},"content":{"rendered":"\n<p>Some advertisers need to show more information than a standard banner allows, but they do not have a landing page or an easy way to update their website.<\/p>\n\n\n\n<p>A common example is a local store promoting large weekend discounts. They want to show detailed information about offers, prices, and conditions directly in the ad.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>For this case, <a href=\"https:\/\/www.genecy.com\/gam\/templates\/baselayer\/\">creative template Baselayer for Google Ad Manager<\/a> is a practical solution.<\/p>\n\n\n\n<div class=\"wp-block-group detail-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>It uses two creatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a base creative shown in a standard ad unit (for example, 300&#215;250)<\/li>\n\n\n\n<li>a popup layer that appears after user interaction<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>The base creative attracts attention, while the popup layer shows all detailed information without redirecting the user to another website.<\/p>\n\n\n\n<p>For example, the popup layer can display a large image converted from a PDF prepared for print media.<\/p>\n\n\n\n<p>No new ad units required and fast setup inside existing GAM inventory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setup<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use one of your current ad units, for example, 300&#215;250<\/li>\n\n\n\n<li>Prepare two creatives:\n<ul class=\"wp-block-list\">\n<li>base creative with the appropriate banner size<\/li>\n\n\n\n<li>layer creative with all detailed information<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>No landing page required<\/li>\n\n\n\n<li>No click-through URLs needed<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Other Use Cases<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>job vacancy campaigns<br>base creative: \u201cWe Are Hiring\u201d<br>popup layer: full job description<\/li>\n\n\n\n<li>government or public information<br>base creative: short message<br>popup layer: full announcement<\/li>\n\n\n\n<li>forms and lead collection<br>base creative: basic offer and CTA<br>popup layer: subscription form, poll, or application form<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Result<\/h2>\n\n\n\n<p>Mobile preview:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls muted src=\"https:\/\/d10l0vvm6j6gnp.cloudfront.net\/_files\/showcase\/15_baselayer\/mobile_video.mp4\" playsinline style=\"max-width:320px;width:100%;\"><\/video><\/figure>\n\n\n\n<p>Desktop preview:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls muted src=\"https:\/\/d10l0vvm6j6gnp.cloudfront.net\/_files\/showcase\/15_baselayer\/desktop_video.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p>Minimal requirements and quick setup make Baselayer a practical format for campaigns where the goal is information delivery instead of website traffic.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.genecy.com\/gam\/templates\/baselayer\/\">See Baselayer template details here<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some advertisers need to show more information than a standard banner allows, but they do not have a landing page or an easy way to update their website. A common example is a local store promoting large weekend discounts. They want to show detailed information about offers, prices, and conditions directly in the ad.<\/p>\n","protected":false},"author":1,"featured_media":629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Case: Baselayer - Show Detailed Information Without a Landing Page - Google Ad Manager Tutorials &amp; Resources | Genecy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genecy.com\/resources\/612-use-case-baselayer-show-detailed-information-without-a-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Case: Baselayer - Show Detailed Information Without a Landing Page - Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"og:description\" content=\"Some advertisers need to show more information than a standard banner allows, but they do not have a landing page or an easy way to update their website. A common example is a local store promoting large weekend discounts. 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