{"id":50,"date":"2016-12-13T00:25:11","date_gmt":"2016-12-13T00:25:11","guid":{"rendered":"https:\/\/www.genecy.com\/blog\/?p=50"},"modified":"2025-07-11T11:03:38","modified_gmt":"2025-07-11T08:03:38","slug":"serve-html5-ads-easier-in-google-ad-manager-with-new-creative-template-iframer","status":"publish","type":"post","link":"https:\/\/www.genecy.com\/resources\/50-serve-html5-ads-easier-in-google-ad-manager-with-new-creative-template-iframer\/","title":{"rendered":"Serve HTML5 Ads Easier in Google Ad Manager with New Creative Template &#8211; Iframer"},"content":{"rendered":"\n<p>We often receive HTML5 ads that we can&#8217;t upload to Google Ad Manager (GAM) (formerly known as DoubleClick for Publishers) for various reasons while maintaining our publisher&#8217;s websites daily. One of the main reasons is HTML5 ads without click-through URL implemented.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>We update these ads to make click tracking work with the method we had <a href=\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/\">described previously<\/a>, and upload the updated HTML5 ads back to GAM. If we can&#8217;t upload these ads to GAM anyway, or there are other reasons we can&#8217;t upload ads to the ad server, we host them on the publisher&#8217;s servers and add them to GAM as third-party creatives.<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/admanager\/answer\/7046799?hl=en&amp;ref_topic=7045707\" rel=\"nofollow\" target=\"_blank\">There are many cases<\/a> when Google Ad Manager (GAM) HTML5 creative type to upload HTML5 ads can&#8217;t be used, including free version. For example, <a href=\"https:\/\/support.google.com\/admanager\/answer\/7042363?hl=en&amp;ref_topic=7045707\" rel=\"nofollow\" target=\"_blank\">ads with SVG images<\/a> included or server-side generated ads.<\/p>\n\n\n\n<p>Therefore, we created the creative template for Google Ad Manager (including free version) to make the HTML5 ad serving process easier. Now we just upload a banner to the publisher&#8217;s server and provide the ad document URL and click-through URL in the creative template.<\/p>\n\n\n\n<p>View more about this GAM creative template&#8217;s features on <a href=\"https:\/\/www.genecy.com\/gam\/templates\/iframer\/\">the template&#8217;s product page<\/a>.<\/p>\n\n\n\n<p>Please let us know in the comments below if you have any questions or suggestions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often receive HTML5 ads that we can&#8217;t upload to Google Ad Manager (GAM) (formerly known as DoubleClick for Publishers) for various reasons while maintaining our publisher&#8217;s websites daily. One of the main reasons is HTML5 ads without click-through URL implemented.<\/p>\n","protected":false},"author":1,"featured_media":52,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[140],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-template-showcase"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serve HTML5 Ads Easier in Google Ad Manager with New Creative Template - Iframer - Google Ad Manager Tutorials &amp; Resources | Genecy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genecy.com\/resources\/50-serve-html5-ads-easier-in-google-ad-manager-with-new-creative-template-iframer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serve HTML5 Ads Easier in Google Ad Manager with New Creative Template - Iframer - Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"og:description\" content=\"We often receive HTML5 ads that we can&#8217;t upload to Google Ad Manager (GAM) (formerly known as DoubleClick for Publishers) for various reasons while maintaining our publisher&#8217;s websites daily. One of the main reasons is HTML5 ads without click-through URL implemented.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genecy.com\/resources\/50-serve-html5-ads-easier-in-google-ad-manager-with-new-creative-template-iframer\/\" \/>\n<meta property=\"og:site_name\" content=\"Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/genecycom\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-13T00:25:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T08:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2016\/12\/large_tmpl-img-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genecy Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:site\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genecy Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genecy.com\/resources\/50-serve-html5-ads-easier-in-google-ad-manager-with-new-creative-template-iframer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/50-serve-html5-ads-easier-in-google-ad-manager-with-new-creative-template-iframer\/\"},\"author\":{\"name\":\"Genecy Team\",\"@id\":\"https:\/\/www.genecy.com\/resources\/#\/schema\/person\/784f000634e575eac8ba17713028c687\"},\"headline\":\"Serve HTML5 Ads Easier in Google Ad Manager with New Creative Template &#8211; 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