{"id":25,"date":"2023-03-03T17:44:45","date_gmt":"2023-03-03T15:44:45","guid":{"rendered":"https:\/\/www.genecy.com\/blog\/?p=25"},"modified":"2025-10-14T19:55:07","modified_gmt":"2025-10-14T16:55:07","slug":"how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers","status":"publish","type":"post","link":"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/","title":{"rendered":"How to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers)"},"content":{"rendered":"\n

Did you receive an HTML5 zip bundle from an advertiser and upload it to Google Ad Manager (GAM) with HTML5 type, only to receive the following message: “Missing click tag. Add a valid click tag or exit function before uploading the creative to Ad Manager.”? Don’t worry, we’re here to help you add the missing click tag.<\/p>\n\n\n\n\n\n\n\n

There are various methods to add click tracking for HTML5 banners, but in this article, we’ll explain the easiest way we know.<\/p>\n\n\n\n

In 2016<\/a>, Google released an option for HTML5 creative uploading in GAM. You can read more about this feature<\/a> in the Google Ad Manager free version. This feature is very nice and makes HTML5 creative trafficking much easier.<\/p>\n\n\n\n

Let’s update the creative to make it appropriate for GAM’s HTML5 type. In this tutorial, we’ll use this sample creative<\/a>.<\/p>\n\n\n\n

Step 1:<\/strong> Save the received HTML5 zip bundle somewhere on your computer and unzip it (we recommend extracting it to a new directory).<\/p>\n\n\n\n

Step 3:<\/strong> Add this code right before the closing “<\/body>” tag. Change the URL (https:\/\/www.genecy.com<\/a>) to an appropriate destination URL.<\/p>\n\n\n

\n<script type="text\/javascript">\nvar clickTag = "https:\/\/www.genecy.com";\n<\/script>\n<script type="text\/javascript">\nif (document.body.attachEvent) {\n   document.body.attachEvent('onclick', function() {window.open(window.clickTag);});\n} else {\n   document.body.addEventListener('click', function() {window.open(window.clickTag);}, false);\n}\n<\/script>\n<\/pre><\/div>\n\n\n
\"Successful<\/figure>\n\n\n\n
Here, you can download<\/a> the updated HTML5 zip bundle we used in this tutorial.<\/p>\n\n\n\n
Do you have any questions? Let us know in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"
Did you receive an HTML5 zip bundle from an advertiser and upload it to Google Ad Manager (GAM) with HTML5 type, only to receive the following message: “Missing click tag. Add a valid click tag or exit function before uploading the creative to Ad Manager.”? Don’t worry, we’re here to help you add the missing … Continue reading “How to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers)”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[137],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gam-guides"],"yoast_head":"\nHow to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers) - Google Ad Manager Tutorials & Resources | Genecy<\/title>\n<meta name=\"description\" content=\"Resolve missing click tag errors in HTML5 ads for Google Ad Manager. Learn how to add click tracking and ensure successful creative uploads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers) - Google Ad Manager Tutorials & Resources | Genecy\" \/>\n<meta property=\"og:description\" content=\"Resolve missing click tag errors in HTML5 ads for Google Ad Manager. Learn how to add click tracking and ensure successful creative uploads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/\" \/>\n<meta property=\"og:site_name\" content=\"Google Ad Manager Tutorials & Resources | Genecy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/genecycom\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-03T15:44:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T16:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-03-at-17.35.37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1944\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genecy Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:site\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genecy Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/\"},\"author\":{\"name\":\"Genecy Team\",\"@id\":\"https:\/\/www.genecy.com\/resources\/#\/schema\/person\/784f000634e575eac8ba17713028c687\"},\"headline\":\"How to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers)\",\"datePublished\":\"2023-03-03T15:44:45+00:00\",\"dateModified\":\"2025-10-14T16:55:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/\"},\"wordCount\":317,\"commentCount\":1,\"image\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-03-at-17.35.37.png\",\"articleSection\":[\"GAM Guides\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/\",\"url\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/\",\"name\":\"How to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers) - Google Ad Manager Tutorials & Resources | Genecy\",\"isPartOf\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/25-how-to-prepare-an-html5-ad-with-click-tracking-for-google-ad-manager-formerly-doubleclick-for-publishers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-03-at-17.35.37.png\",\"datePublished\":\"2023-03-03T15:44:45+00:00\",\"dateModified\":\"2025-10-14T16:55:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/#\/schema\/person\/784f000634e575eac8ba17713028c687\"},\"description\":\"Resolve missing click tag errors in HTML5 ads for Google Ad Manager. 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