{"id":148,"date":"2018-09-02T13:32:21","date_gmt":"2018-09-02T13:32:21","guid":{"rendered":"https:\/\/www.genecy.com\/blog\/?p=148"},"modified":"2025-07-11T10:58:55","modified_gmt":"2025-07-11T07:58:55","slug":"how-to-show-google-adsense-ads-between-article-with-google-ad-manager","status":"publish","type":"post","link":"https:\/\/www.genecy.com\/resources\/148-how-to-show-google-adsense-ads-between-article-with-google-ad-manager\/","title":{"rendered":"How to show Google Adsense ads between article with Google Ad Manager"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Publishers are seeking for ad placements with higher CTR and viewability constantly. At this moment, one of the ad formats which becomes more and more popular is the in-article format.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">In-article ads appear between paragraphs of text articles. Introducing this type of ad unit by global ad networks points to its gaining popularity. The Google Adsense and Facebook already give to publishers this format for use, and let them earn more money. But even these big tech-companies return HTML code which requires specific technical knowledge to implement on a website. These codes should be placed at the exact position, for example, after the 3rd paragraph. This format setup can be done for some articles easily, but what if you should show a banner in every article after the 3rd paragraph where articles are thousands. Now, this doesn&#8217;t sound very easy and requires developer assistance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We have a much easier solution. We have developed the creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers, to show ads in in-article format &#8211; <a href=\"https:\/\/www.genecy.com\/gam\/templates\/intexter\/\">Intexter<\/a>. With this template, you need minimal technical knowledge to use it. Here are the main benefits of using this template with GAM:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Can be used with any current GAM ad-unit (isn&#8217;t must-have need for new ad-units, but we suggest creating separate ad-unit for easier reports);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The position of ad-unit on a website doesn&#8217;t matter. Targeted ad-unit can be placed anywhere in a website&#8217;s HTML code;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The template accepts any kind banners &#8211; images or HTML (image banners can be uploaded in the template directly, but HTML banners should be hosted somewhere);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Set number of paragraph after which a banner should appear in an article (each campaign can have a different number of the paragraph);<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Show banners only on those articles which have enough paragraphs (by setting the required paragraphs minimum); that feature allows you to make a good ratio of content and advertisements;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Fluid width &#8211; accepts responsive banners;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Show directly sold banners or use 3rd party codes, like Adsense banners.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now we will show how to show easily Adsense ads between an article in Google Ad Manager.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Preparation<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Firstly we recommend you to create separate ad-unit in Google Ad Manager to make reporting easier. Give it a describing name, for example, \u201cin_article_1\u201d. You can set any fixed size for this ad-unit, we set 300x250px. More instructions you will find here &#8211; <\/span><a href=\"https:\/\/support.google.com\/admanager\/answer\/177203?hl=en\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/admanager\/answer\/177203?hl=en<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And we recommend creating separate ad-unit in Adsense to make reporting easier also. Here is instruction &#8211; <\/span><a href=\"https:\/\/support.google.com\/adsense\/answer\/6002575?hl=en\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adsense\/answer\/6002575?hl=en<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These aren&#8217;t mandatory requirements. Feel free to follow the next steps without completing these suggestions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Install the template<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Get template Intexter. With the installation file of template, you will get instructions on how to install it on Google Ad Manager. Follow those instructions. Follow the next steps when the template installed.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/www.genecy.com\/blog\/wp-content\/uploads\/2018\/09\/img_1-1024x617.jpg\" alt=\"\" class=\"wp-image-150\" srcset=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_1-1024x617.jpg 1024w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_1-300x181.jpg 300w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_1-768x463.jpg 768w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_1-1200x723.jpg 1200w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_1.jpg 1280w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Get the CSS path to an article<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This part is the most difficult. Open your website on Chrome and open developer tools. Here you can find more instructions on how to open developer tools and select text container of an article &#8211; <a href=\"https:\/\/developers.google.com\/web\/tools\/chrome-devtools\/css\/\" rel=\"nofollow\" target=\"_blank\">https:\/\/developers.google.com\/web\/tools\/chrome-devtools\/css\/<\/a>. When container selected, copy CSS path of the selected element (see image below).<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/www.genecy.com\/blog\/wp-content\/uploads\/2018\/09\/img_copy_path-1024x495.jpg\" alt=\"\" class=\"wp-image-151\" srcset=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_copy_path-1024x495.jpg 1024w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_copy_path-300x145.jpg 300w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_copy_path-768x371.jpg 768w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_copy_path-1200x580.jpg 1200w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_copy_path.jpg 1280w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Paste that value somewhere. This value will be required for the template later. You can shorten the CSS path if you have an understanding of HTML and CSS structures.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Of course, you can use other internet browser and its developer tool to get the CSS path to an article.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Add a line item<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you have completed the hardest part and have got CSS path to a container of an article, open the Google Ad Manager and add a new line item.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"906\" src=\"https:\/\/www.genecy.com\/blog\/wp-content\/uploads\/2018\/09\/img_line_item.jpg\" alt=\"\" class=\"wp-image-152\" srcset=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_line_item.jpg 960w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_line_item-300x283.jpg 300w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/img_line_item-768x725.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Now add a creative to the line item when it is added with your settings. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Add creative<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">On the line item page click on the button \u201cADD CREATIVES\u201d. Click \u201cUser-defined template\u201d and search for the installed template in the first step by entering its name. Template form will appear. Fill that form with values below:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Field<\/strong><\/td><td><strong>Value<\/strong><\/td><td><strong>Notes<\/strong><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Width<\/span><\/td><td><span style=\"font-weight: 400;\">100%<\/span><\/td><td>&nbsp;<\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Height<\/span><\/td><td><span style=\"font-weight: 400;\">0<\/span><\/td><td><span style=\"font-weight: 400;\">This set height of ad container to \u201cauto\u201d (adaptive).<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Source Type<\/span><\/td><td><span style=\"font-weight: 400;\">Html code<\/span><\/td><td>&nbsp;<\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Image Upload<\/span><\/td><td>&nbsp;<\/td><td><span style=\"font-weight: 400;\">Keep it unchanged<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">File URL<\/span><\/td><td>&nbsp;<\/td><td><span style=\"font-weight: 400;\">Keep it empty<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Html code<\/span><\/td><td><span style=\"font-weight: 400;\">HTML code of the AdSense ad-unit<\/span><\/td><td>&nbsp;<\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Click URL<\/span><\/td><td>&nbsp;<\/td><td><span style=\"font-weight: 400;\">Keep it empty<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Add Global &#8220;clickTAG&#8221;<\/span><\/td><td><span style=\"font-weight: 400;\">NO<\/span><\/td><td><span style=\"font-weight: 400;\">Keep it unchanged<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">&#8220;clickTAG&#8221; name<\/span><\/td><td>&nbsp;<\/td><td><span style=\"font-weight: 400;\">Keep it unchanged<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Open a URL In a New Tab<\/span><\/td><td><span style=\"font-weight: 400;\">YES<\/span><\/td><td><span style=\"font-weight: 400;\">Keep it unchanged<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Text container<\/span><\/td><td><span style=\"font-weight: 400;\">CSS path to an article<\/span><\/td><td><span style=\"font-weight: 400;\">Obtained this in step 2<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Child text element<\/span><\/td><td><span style=\"font-weight: 400;\">p,ol,ul,blockquote<\/span><\/td><td><span style=\"font-weight: 400;\">You can keep it unchanged or change to other HTML tags separated by the comma. The template will search for those elements in an article to locate a position for a banner.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Show after<\/span><\/td><td><span style=\"font-weight: 400;\">3<\/span><\/td><td><span style=\"font-weight: 400;\">Set a child text element number after which banner should appear.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Minimum text elements<\/span><\/td><td><span style=\"font-weight: 400;\">5<\/span><\/td><td><span style=\"font-weight: 400;\">By this number, you can control whether to show a banner on small articles. A banner will not appear on articles with less child text elements than this number.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Other fields you can keep unchanged if you aren&#8217;t sure what are you changing. Click the button &#8220;SAVE&#8221; when the form is filled.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"708\" src=\"https:\/\/www.genecy.com\/blog\/wp-content\/uploads\/2018\/09\/article_with_google_adsense.jpg\" alt=\"\" class=\"wp-image-149\" srcset=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/article_with_google_adsense.jpg 902w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/article_with_google_adsense-300x235.jpg 300w, https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/09\/article_with_google_adsense-768x603.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Now check results on your website. If everything works great and as expected, watch how profit increases from AdSense. Of course, in a very similar way you can use this template with directly sold ad campaigns or with other 3rd party codes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers are seeking for ad placements with higher CTR and viewability constantly. At this moment, one of the ad formats which becomes more and more popular is the in-article format.<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[140],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-template-showcase"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to show Google Adsense ads between article with Google Ad Manager - Google Ad Manager Tutorials &amp; Resources | Genecy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genecy.com\/resources\/148-how-to-show-google-adsense-ads-between-article-with-google-ad-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to show Google Adsense ads between article with Google Ad Manager - Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"og:description\" content=\"Publishers are seeking for ad placements with higher CTR and viewability constantly. 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