{"id":119,"date":"2018-02-14T17:14:55","date_gmt":"2018-02-14T17:14:55","guid":{"rendered":"https:\/\/www.genecy.com\/blog\/?p=119"},"modified":"2025-07-11T11:00:40","modified_gmt":"2025-07-11T08:00:40","slug":"get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates","status":"publish","type":"post","link":"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/","title":{"rendered":"Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates"},"content":{"rendered":"\n<p>Last year <a href=\"https:\/\/developers.google.com\/web\/updates\/2017\/12\/better-ads\" rel=\"nofollow\" target=\"_blank\">Google announced<\/a> that starting on February 15 Chrome will remove all ads from sites that have a &#8220;failing&#8221; status in the <a href=\"https:\/\/www.google.com\/webmasters\/tools\/ad-experience-unverified\" rel=\"nofollow\" target=\"_blank\">Ad Experience Report<\/a> for more than 30 days.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><a href=\"https:\/\/www.betterads.org\/standards\/\" rel=\"nofollow\" target=\"_blank\">&#8220;Better Ads Standards&#8221; has identified ad experience<\/a> that not good practice (most annoying ads). Google do reviews based on these guidelines. If your website shows highly annoying ads to users, more likely you will receive &#8220;Failing&#8221; review status. By not fixing &#8220;Failing&#8221; status Chrome will block ALL ads on your site, not just those annoying ads. It can&#8217;t be ignored because <a href=\"https:\/\/www.w3counter.com\/globalstats.php?year=2018&amp;month=1\" rel=\"nofollow\" target=\"_blank\">Chrome market share is almost 60%<\/a>.<\/p>\n\n\n\n<p>All our DFP templates shouldn&#8217;t be a reason for receiving &#8220;Failing&#8221; status except one template &#8211; <a href=\"https:\/\/www.genecy.com\/gam\/templates\/floater-ad\/\">Floater<\/a>.<\/p>\n\n\n\n<p>The Floater converts banner to a pop-up ad which is bad ad experience by &#8220;Coalition for Better Ads&#8221; standards. But these type of ads are very requested by advertisers and with proper settings don&#8217;t harm users so much. Also, DFP template Floater is most popular template sold by us. So, what can you do to pass Google reviews?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firstly, you should show these ads before content loads, not after few seconds or when a user scrolls down. Load those ads before content you can by using <strong>sync DFP tags<\/strong> or by <strong>standard GPT passback code<\/strong> and placing appropriate\u00a0code right after the body tag.<\/li>\n\n\n\n<li>Secondly and finally, show these ads with enough large close button and reasonable frequency capping.<\/li>\n<\/ul>\n\n\n\n<p>Other our DFP templates used properly with moderate settings should be ok with &#8220;Coalition for Better Ads&#8221; standards.<\/p>\n\n\n\n<p>Here are more resources on this topic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/webtools\/topic\/7073612?ref_topic=7566613\" rel=\"nofollow\" target=\"_blank\">Ad Experience Report Help Center<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/productforums.google.com\/forum\/#!forum\/ad-experience-report\" rel=\"nofollow\" target=\"_blank\">Discussions about this topic<\/a> (very useful)<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.chromium.org\/2017\/06\/improving-advertising-on-web.html\" rel=\"nofollow\" target=\"_blank\">Why is Google doing this?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/int.adocean-global.com\/adman\/manual\/CFBA_info_en.pdf\" rel=\"nofollow\" target=\"_blank\">Solutions how to pass a Google ad experience reviews by Gemius<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.betterads.org\/research\/\" rel=\"nofollow\" target=\"_blank\">Most annoying ads based on Coalition\u2019s research<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you have troubles and above resources don&#8217;t help you pass Google&#8217;s Ad Experience Report, ask us for help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year Google announced that starting on February 15 Chrome will remove all ads from sites that have a &#8220;failing&#8221; status in the Ad Experience Report for more than 30 days.<\/p>\n","protected":false},"author":1,"featured_media":124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[140],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-template-showcase"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates - Google Ad Manager Tutorials &amp; Resources | Genecy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates - Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"og:description\" content=\"Last year Google announced that starting on February 15 Chrome will remove all ads from sites that have a &#8220;failing&#8221; status in the Ad Experience Report for more than 30 days.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"Google Ad Manager Tutorials &amp; Resources | Genecy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/genecycom\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-14T17:14:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T08:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-14-at-19.08.30.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2506\" \/>\n\t<meta property=\"og:image:height\" content=\"1684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genecy Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:site\" content=\"@genecy_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genecy Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/\"},\"author\":{\"name\":\"Genecy Team\",\"@id\":\"https:\/\/www.genecy.com\/resources\/#\/schema\/person\/784f000634e575eac8ba17713028c687\"},\"headline\":\"Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates\",\"datePublished\":\"2018-02-14T17:14:55+00:00\",\"dateModified\":\"2025-07-11T08:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/\"},\"wordCount\":328,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genecy.com\/resources\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-14-at-19.08.30.png\",\"articleSection\":[\"Template Showcase\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/\",\"url\":\"https:\/\/www.genecy.com\/resources\/119-get-ready-for-chrome-google-ad-experience-reviews-with-our-dfp-rich-media-templates\/\",\"name\":\"Get ready for Chrome (Google) ad experience reviews with our DFP rich-media templates - Google Ad Manager Tutorials &amp; 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